entrusters investor pitch-deck-07-15-2016
TRANSCRIPT
July 2016
Shopping Without Borders
entrusters.com
Contact:
Wesley McRae - Co-Founder & CEO [email protected]
Los Angeles, CA
PROBLEM
Consumers in many parts of the world lack access to the most popular products at the best prices.
1
Marina in Rio de Janeiro, Brazil
• Marina pays $1,100 for the same phone that
costs $650 in the U.S
• She pinned a New York designer’s handbag on
Pinterest that she can’t purchase
• Her son’s birthday is next week and the Star Wars
BB8 droid isn’t available for another 3 months
Entrusters is a secure, cross-border P2P shopping and delivery community.
A unique shopping and travel experience that is social, legal and dependable.
OUR SOLUTION
2
Travelers deliver products to earn money and offset travel costs
Shoppers purchase the best products at the best prices
HOW IT WORKS
Shoppers request items from online retailers abroad and deposit purchase price, fees and taxes to Entrusters
Travelers add trips and pick prepaid items to deliver to destination
Travelers deliver to Shoppers in person, via e-locker or last-mile logistics partner (Uber, EasyDeliver)
Entrusters deposits payment to Travelers within 24 hours of delivery
3
1 2
3 4
The informal international delivery market is vibrant, but not yet organized
THE MOMENT IS NOW
The sharing economy is disrupting traditional industries, including local delivery… but not yet international logistics
• Airbnb and Uber are leading the charge into developing markets E-commerce is growing rapidly in developing markets, but with pricing and logistical constraints:
• # of online consumers outside the U.S. to grow 17% CAGR by 2017
• Cross-border e-commerce to grow 24% CAGR from 2013 to 2018
Travel industry shifting to increased emphasis on interpersonal experiences and shared cultural connections
4
ARGENTINA & BRAZIL 2015 - June 30, 2016
KPIs: Organic Traction (Public Beta)
5
12,300 products requested by
4,300 Shoppers $150,000 GMV
delivered
5,350 journeys registered by 1,820
Travelers $27,000 earned
700 deliveries
$3.0 million GMV of requests
2 deliveries per day
Shoppers Our Marketplace Travelers
Awesome Repeat Usage from Both Shoppers & Travelers • 70% of successful deliveries result in additional requests
• 50% of travelers are repeat travelers
• 74 Net Promoter Score
Cross Border E-Commerce Flows Between 6 Key Markets*
* Cross-Border Online Spending on Physical Goods in 6 Key Markets: USA, UK, Brazil, China, Germany, Australia. Source: PayPal Modern Spice Routes Report.
$105B
ADDRESSABLE MARKET: The Modern Spice Routes
94M Consumers
$307B 130M Consumers
2018 2013
6
$24B $44B 2018 2013
Cross-Border E-Commerce from U.S. Retailers
24% CAGR
16% CAGR
"I recently completed my 9th successful order with Entrusters. As always, the product arrived perfectly and my son couldn’t be happier with his gift." Andres Werner in Buenos Aires, Argentina
(1) Cross-border e-commerce data in Argentina unavailable due to previous foreign currency restrictions. Source: Euromonitor International, DHL eCommerce Shop the World study, Nielson Research, PayPal Modern Spice Routes Report.
$1.2B SAM 2013
5.3M Shoppers
ADDRESSABLE MARKET: Shoppers
Cross-border E-commerce Flows into Brazil (1)
$7.6B SAM 2018
9.4M Shoppers
7
$20.0B TAM 2014
Retail E-commerce Market in Argentina & Brazil
$38.2B TAM 2018
45% CAGR
18% CAGR
Source: IATA, USDOT, Boston Consulting Group (“BCG”), United Nations, World Youth Student and Educational (WYSE) Travel Confederation reports.
1.2B Global Passenger Trips
2015 Global Air Travel
Passengers
200M Passengers 7.0M
AIR TRAFFIC TO AND FROM U.S.
200M Millennial Travelers
ADDRESSABLE MARKET: Air Travelers
2015 US International Air Travel
TARGET TRAVELERS TO ARGENTINA & BRAZIL
8
Segment # of Entries Value to Entrusters
Flight Crew 170,000 Repeatable, participating informally
Millennial Business Travelers
148,000 Repeatable, participating informally
Millennial Tourism Travelers
1,450,000 Sharing economy comfort creates natural fit (Airbnb)
Traditional Travelers 2,050,000 Cultural connections based on shared interest (runners deliver running shoes)
REPEATABLE AND SCALABLE MARKET DYNAMICS
9
• Weekly deliveries by flight attendants • Buddy Pass users fly free and fund their
stay making deliveries • Business travelers deliver to multiple
cities
• Monthly repeat purchases from startups and small businesses
• Weekly repeat purchases from resellers • Shoppers return for themselves, gifts for
family and friends.
Power Buyers Fueling Shopper Demand
Professional Travelers Fueling Traveler Supply
Gaston supplied an entire soccer team with new cleats Victoria purchased 20 smartphones to resell to friends and colleagues
Max earned $4,500 over 19 trips
traveling for work
Florencia paid for her hotel in Miami with Entrusters earnings
High Lifetime Value of Shoppers and Travelers
10% of total product cost per
transaction
+
average Amazon affiliate fee per transaction
HOW DO WE GENERATE REVENUE?
8%
10
Our Most Popular Products Generate High Value for Shoppers, Travelers and Entrusters
Electronics
Fashion & Accessories
Babies & Kids
ATTRACTIVE UNIT ECONOMICS
iPhone 6S
U.S. RETAIL PRICE $650
BRAZIL APPLE STORE PRICE
$1,100 VS
Entrusters Revenue: $ 117
Less Processor Fees: $ 26
Entrusters Margin: $ 91
Traveler Earns: $ 100
Shopper Saves: $ 218
U.S. Retail Cost ($650) & Customs Duty ($75)
$725
Entrusters Revenue Transaction Fee ($65) +
Affiliate Fee ($52) $117
Entrusters Cost (Processor Fee)
$26
Shopper Value $218
Traveler Profit $100
11
AFFORDABLE
EXPENSIVE
LIMITED AVAILABILITY
HIGH AVAILABILITY
WHO IS COMPETING WITH US?
(1) Shypmate is a Y Combinator startup focused on the Nigeria and Ghana markets. (2) Borderfree IPO’ed in 2014 and was acquired in 2015 by Pitney Bowes for $395 million.
(1)
12
(2)
We acquired the assets of Cabe na Mala, our largest Brazilian competitor, in July 2016.
OUR COMPETITIVE ADVANTAGE
13
First-Mover in LATAM
• 12+ months of traction, 700+ deliveries
• Tons of LATAM user data and
feedback, testing and local marketing results
• Established brand presence in Argentina & Brazil
Technical & Product
• Proprietary pricing & matching algorithm
• Custom data-scraping from
1000s of worldwide retailers
• Localized language & pricing
Unbeatable in LATAM
• 20+ years combined team experience in LATAM consumer and travel markets
• LATAM local community and multilingual customer support reps
vs. Similar Business Models (e.g. Shypmate, Grabr)
vs. Existing Alternatives (e.g. MercadoLibre, Borderfree)
Huge Advantage on Price & Consumer Choice
• Vastly better prices and choice than MercadoLibre (eBay for LATAM), which also suffers from counterfeit products, fraudulent vendors and low consumer trust
• Vastly better prices and choice than Borderfree, which offers internationalization for US
retail apparel partners
Management team has 20-year proven track record of building and operating companies in emerging markets, developing insider knowledge, disrupting traditional industries, and forming relationships essential to executing the growth plan.
Wesley McRae Co-Founder & CEO Previous: Actively involved in management of leading companies in Latin America at Victoria Capital Partners and DLJ in Buenos Aires. Advisory Board member of Oasis Collections, leading high-service marketplace for short-term rentals.
David Larpent Co-Founder & CTO Previous: Experienced Full-stack web developer and UX UI Designer, highly experienced project & program manager from UK government & private sectors in London and Buenos Aires.
ADVISORY BOARD MEMBERS
MANAGEMENT TEAM
Dan Gertsacov Chief Digital Officer, McDonald’s Latin America Previous: CEO, Americas Region at Lenddo, Head of New Markets at Google Latin America.
Andy Kleinman Founder & CEO of MobLabs, Jacaranda Ventures, Massive Previous: Scopely, Zynga, The Walt Disney Company. Advisor to Scopely, South by Southwest.
14
• Native iOS & Android mobile apps • Universal Shopping Cart browser extension allowing one-click ordering from
major e-commerce sites • Pricing and Matching Algorithm
PRODUCT / TEAM - 60%
INVESTMENT ROADMAP
Use of $750,000 Proceeds ($300,000 Committed)
• On the ground sales force in key destinations • Referral program roll-out • Growth hacking/influencer marketing campaigns • Business development (logistics and sales-driven partnerships)
MARKETING / TEAM - 40%
NEXT FUNDING MILESTONES • $100,000+ GMV delivered/month • 250 deliveries/month • Repeatable & scalable growth strategy for new markets
15
Customs duties and taxes • All applicable customs duties, taxes and fees auto-calculated into price to
be pre-paid by Shoppers
• Travelers reimbursed for all customs duties, taxes and fees upon delivery
Product safety • We provide verified link to travelers from reputable online retailers
• Travelers either i) purchase items directly using verified link, or ii) receive items at their homes purchased by Entrusters
Transaction security • Shoppers deposit total amount (product cost, taxes, fees) with Entrusters
upon accepting offer
• Travelers paid upon delivery by Entrusters. Money is never exchanged in person
APPENDIX
16
MANAGING CUSTOMS AND REGULATIONS