Market Outlook

Google confirms that 50% of ALL RETAIL sales are influenced by digital channels

Deloitte finds that 22% of SHOPPERS spend more as a result of digital channels

Google data: http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/50-of-brick-and-mortar-sales-are-influenced-by-digital-channels

Deloitte data: http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-rd-thenewdigitaldivide-041814.pdf

The increasing costs of tech. and the ever changing digital channels have made it difficult and expensive for merchants to engage in novel digital retail strategies

The problem:

The Opportunity

ICSC a retail merchant association finds:

1. Consumers are now channel-agnostic and shop across different devices

2. Self-Service is the preferred method of checkout

3. Apps have lost their novelty and are viewed as data burdens on mobiles

4. Digital Sales Strategies will continue to drive growth:

• Assurance Deals

• Geo-Driven & Time-Sensitive Sales

• Bundles from Multiple Brands & Singular SKU’s

• Rewards for All (diverse merchants) Purchases from omnichannel gateways

Market data obtained from: http://www.icsc.org/uploads/default/2013-Economic-Impact.pdf

Katalyst Solution

• Connects merchants with shoppers at convenient shopping locations

• Drives new foot traffic to digital sales platforms

• Engages digital (mobile) sales without the need to download an app

• Captures data demographics on shoppers and merchants

• Integrates third party web applications

Custom Units – MoneyTrees™ Hardware (fully customizable)

Proposed Applications:

DEVELOP A VIRTUAL MALL

create a virtual gateway for merchants to engage their shoppers

Infinite Shelf Space

unlimited SKU’s

Novel Sales Strategies

digital canvas for creating singular brand experiences with shoppers

Test Concept Brands

gauge brand acceptance before committing to costly risks

Segment Shopper Behavior

unleash the power of retail big data

Target Market

• All Shoppers are invited to interact with the voice and touch activated fun units

• Millennials are the core focus, since they:• Perceive digital sales strategies as enhancers

• Fear missing out on experiences happening around them, and

• Seek physical retail integration with digital shared experiences

Millennials data obtained from: http://millennialbranding.com/2015/millennial-consumer-study/

Business Model

• Scalability and Distribution:

• Katalyst seeks to install individual units, MoneyTrees™, at convenient shopping locations

• Future MoneyTrees™ would be owned by third party investors and property managers & operators

• Core Competency:

• Administer the Katalyst network of leasable MoneyTrees™

• Develop market business intelligence and predictive forecasting for sales optimization

• Revenue Streams:

1. Slotting Fee – Merchants pay for the space they use and the amount of MoneyTrees™ allocated

2. Sales Commissions – Capture a sales percentage of all transactions

3. Digital Signage - MoneyTrees™ are constantly looping digital advertising 24/7 (365)

4. Market Research Reports – Business Intelligence on network sales and traffic

Marketing Strategy

Strategy:

• Focus in promoting participating brands

• NO Katalyst SKU’s are sold

• Local, Regional and National roll-outs

Customer Acquisition

• Units are installed in locations with a preexisting flow of shopping pedestrians

• High traffic areas or Captive Audiences

Marketing efforts :

• Mobile-heavy presence

• Target cellphones present within a geographic zone

• Digital Signage (use the screens as promotions)

• Segmented messages depending on target

Promoting brands in a ‘shoppers guide’ style

How it works:

Merchants• Mall Operator • Mall Tenants• Advertisers

Command Center

1) Units are always connected with each other

2) Merchants upload their content to Command Center

3) Command Center (cloud):

i. pulses the unitsii. manages digital signage loopsiii. monitors and tracks performanceiv. produces on-demand reports

Brand Content Upload – Live Connections

1) Mall Visitors ‘TAP’ units

2) Select item and complete payment

3) Command Center embeds payment to Merchants

4) Merchants controls transaction and fulfillment

5) Units transmit transaction receipt to Mall Visitors

User Transactions

MallVisitors Units

TRANSACTIONS ARE DELIVERED VIA: E-DOWNLOAD ● IN-STORE PICKUP ● COURIER ● MAIL

Why Katalyst?

• A lean and agile startup with an experienced executive team

• Scalable model prime for rapid growth and high dividends

• Multiple Retail Environment Applications

• Multiple Suitable Locations [Malls, Airports, Hospitals, Office Lobby, Univ. campus]

• Multiple Forms Risk Mitigation and Financial collaterals

• Lucrative exit opportunities, with a view to develop an eventual I.P.O.

Founder & Advisors

CA RLOS ‘CH A RLI E’ DA N I EL

• Founder of Katalyst [Jan. 2016]

• Informatics Sr. Consultant with Deloitte, focused in big-data enterprise implementations for Fortune 500 clients in New York

• Law school graduate w/ triple major in computer science

A DV I SORS:

• Carlos Gonzalez

• Sr. Executive with over 40 years of marketing and sales experience in a wide range of industries including the retail and telecom sectors

• Karola Hawk

• Hollywood executive producer with a vast experience in visualization and creative branding

No offering for sale is made herein. Any forecasting made herein is subject

to change without the knowledge of Katalyst of America CORP Do not rely on the information herein apart than for informational purposes. All content herein is confidential and protected by the laws of the State of Florida.2015

Katalyst of America CORP17145 N. Bay Rd. #4404Sunny Isles Beach, FL 33160

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