july snapshot the results

July Snapshot – The Results

*AFRICA TRAVEL INDUSTRY SURVEY FOR AFRICA TRAVEL PROFESSIONALS*

This survey is ONLY sent to those within the ATTA® membership and our greater Industry Network, spanning 1000’s of

companies around the globe. The results aim to support future decision making as we make our way through the

pandemic but needs your input. If not already, please add your input to the next 5 surveys, helping build an accurate

portrayal of what is happening in our industry as travel slowly starts to resume.

Throughout 2021, ATTA have been taking a “snapshot” at the end of each month from the perspective of:

Accommodation providers | DMCs | Tour Operators & Agents | Private Guides

WHY? To provide an indication of what is happening within the broader African Travel & Tourism industry. Focussing on:

Who is actually travelling each month?

How are they booking?

Where are they enquiring to go to?

What is the lead times of bookings?

SUMMARY: To go straight to the summary CLICK HERE

ATTA: July Snapshot

July - WHO PARTICIPATED?

ATTA: July Snapshot

Participating Countries

Australia Norway

Botswana Philippines

Brazil Poland

Canada South Africa

Czech Republic Spain

France Sudan

Germany Switzerland

Italy Tanzania

Kenya Uganda

Madagascar United Arab Emirates

Malawi United Kingdom

Malaysia United States

Morocco Zambia

Mozambique Zanzibar

Namibia Zimbabwe

Netherlands

HOTELS / CAMPS / LODGESRESPONSES

ATTA: July Snapshot

Q1: Were you open in July?

HOTELS / CAMPS / LODGES

Q2: What was your July occupancy level?

HOTELS / LODGES / CAMPS

CommentPositive increase in occupancies

from June.+ 5%

-19%%

+14%

+1%

ATTA: July Snapshot

CommentPositive stability from

June with 95% of respondents remain

open. Of the 5% closed, 50% were seasonal

camps and will re-open by September, not

remain closed.

Q3: For guests arriving in July, which booking channels were used?


Q4: Where were your July travellers arriving from?

Top Arrivals by Nationality 1. Domestic (68%) 2. USA (59%)3. Germany (30%) 4. France (20%)

Countries

Domestic Netherlands Brazil

United States of America United Arab Emirates India

Germany Belgium Norway

France Canada Russia

South Africa Romania Estonia

Switzerland Kenya Saudi Arabia

Spain Poland Namibia

United Kingdom Sweden Tanzania

Mexico Austria Mozambique

+1%

- 9%

- 23%

- 8%

CommentBooking channels remain

erratic with the exception oflocal direct bookings. This

channel continues to provide the most arrivals each month.

ATTA: July Snapshot

Q5: Have you seen an increase in local business in July?


Q6: Have you welcomed guests from any new markets in July? If yes, from which countries?

CommentFewer respondents are receiving guests from new markets as we hit mid year. New markets remain consistent with previous months: Canada | Estonia | Georgia | Russia | Poland | UK | Romania | Ukraine | France | USA.

Comment Each has seen at least 32% of respondents receiving an increase number of local guests. This is flatteningslightly but remains the key source market.

ATTA: July Snapshot

Q7: Were you taking enquiries and / or new bookings in July?

Q8: ENQUIRY TYPE: % breakdown of your enquiries


July SummaryVery similar to June with a relatively evensplit of enquiries being managed.

Q9: BOOKING CHANNELS: % breakdown of booking channels:

July SummaryAfter a strong June (28%), the International Trade Channel reduced to the lowest level ofbookings, by respondents, all year.

New initial enquiries

25%

New confirmed Bookings

24%

Postponements30%

Cancellations21%

Local Direct 47%

Local Trade Channel24%

International Direct17%

International Trade Channel

12%- 1%+ 1%

- 1% + 1%

+ 2%

+ 1%

+13%

- 16%

ATTA: July Snapshot

Q10: Average lead time of confirmed bookings made in July:

Comments on lead times• Domestic market continues to be last minute,

providing 81% of confirmed bookings in July, keeping many businesses afloat.

• Huge variation in longer lead times but comments showed respondents are seeing international bookings coming through with longer lead times.


Q11: From which countries are your new enquiries originating?

Top 3 countries for enquiries1. USA2. Germany3. UKSince January 2021, the top 5 countries providing enquiries have included USA, UK and Germany. This has not been reflected inbookings as the UK has not been in the top 3 since March, but US and Germany has shown to be consistently strong. See Excel doc for full breakdown.

-16%

+ 4%

+3% - 12%

+1% - 3%+ 3%

ATTA: July Snapshot

- 4%

Q12: Within these enquiries & confirmations, have you seen a change in lengths of stay?

Q13: FUTURE BOOKINGS - What % are postponements from 2020?


Q14: Of these, what % have you budgeted to confirm and travel in 2021?

vs JuneConfidence of 2020 postponements remains low. Whilst there are still many respondents with postponements in their pipeline

- 17%

+ 12%

+ 5%

- 2%

- 4%

- 2%

+ 12%

- 8%

+ 3%

No change

- 1%

- 8%

+ 1%

- 1%+ 9%

+ 3%

ATTA: July Snapshot

27%

57%

16%

-1%


Q15: What % of staffing were you operating in July? Q16: Do you own, manage or support:

Q17:To what extent are you currently able to support these initiatives?

Conservation and Community initiatives continue to struggle greatly for support.

+ 2%

-11 %+ 6%

+1%

- 8%

+8%

ATTA: July Snapshot

CommentPositive: highest number of respondents all year operating with 81-100% of their team.

Q18: In the current climate, tick those you agree with:


CommentsComing into the second half of 2021, respondents continue to operate in a similar manner to that at the beginning of the year:➢ being flexible with every enquiry➢ not sticking to terms & conditions. Confidence is not yet there to operate to set standards.

ATTA: July Snapshot

DMCRESPONSES

ATTA: July Snapshot

Q1: What % of staffing were you operating at for July?

DMCs

Q2: Where are your traditional source markets?

+ 4%

- 30%

+ 6%

+ 4%+ 16%

No change

ATTA: July Snapshot

Comment- July has seen to most DMCs operating with at 61 - 100% of

their team. . - A positive increase in DMC staff returning to the office.

Q3: What % of bookings meant to travel in July......

DMCs

Q4: Were you taking new enquiries in July?

Comments- Respondents indicated July to be the best month for

those booked to travel in July, to travel. An increase of 9% from June and 16% from January.

- Postponements and cancellations still account for 63% of all those that were meant to travel in July.

+ 4%

+ 9%

+ 11%

- 24%

ATTA: July Snapshot

N/ANo Travellers

13% Travelled24%

Postponed39%

Cancelled24%

Q8: FUTURE BOOKINGS: What % of your 2021 bookings are postponements from 2020?

DMCs

Q9: Of these, what % have you budgeted to travel in 2021?

CommentA slight increase in confidence of those postponements from 2020 to travel in 2021 which is positive as DMCs respondents show there is

still a large % of their pipeline being postponements from 2020.

- 4% - 4%

No change + 7%

+4% - 7%

- 7%

- 13% No change + 7%

+ 7%

+ 7%+ 11%

ATTA: July Snapshot

No change

Q10: Tick those you agree:

DMCs

Comments Terms & Conditions have become moreflexible over the last 6 months but it is stillalmost impossible to operate when asking fora deposit from clients.

ATTA: July Snapshot

TOUR OPERATOR / TRAVEL AGENT / PRIVATE GUIDE

RESPONSES

ATTA: July Snapshot

Q1: What % of staffing were you operating at in July?

Tour Operator / Travel Agent / Private Guide

Q2: Were you receiving new enquiries for Africa in July?

A steady increase in respondents teams returning to work.

69% -

CommentsThroughout the year there has been between 62% - 76% of respondents receiving new enquiries to Africa and 24 – 38% not. July respondents highlighted the same stats as in June.

ATTA: July Snapshot

31% -- 2%

- 6%

+ 7% + 6%

+ 2%

- 7%

Q3: Which destinations (countries) were in demand?


Q4: Where did your July enquiries originate?

Top 3 Originating Countries Providing Enquiries1. USA2. UK3. Germany

- 8% -3 %- 4%

+ 4%

- 8%

- 4%

- 4% - 4% + 3%

- 6%

- 6%

Country % Enquiry

South Africa 59%

Kenya 45%

Tanzania 43%

Namibia 39%

Botswana 33%

Zimbabwe 22%

Zanzibar 20%

Rwanda 14%

Zambia 14%

Uganda 12%

Egypt 8%

Mozambique 8%

Seychelles 8%

Mauritius 6%

Saint Helena 4%

Sao Tome & Principe

4%

Ethiopia 2%

Gabon 2%

Madagascar 2%

ATTA: July Snapshot

Q5: What % of these enquiries converted to confirmed bookings?


Q6: What was the average lead time for these enquiries?

CommentSimilar to the Accommodation providers and DMCs where last minute enquiries continue to have very short lead times whilst enquiries into 2022 continue to increase slowly.

CommentJuly has provided the highest

conversation rate in 2021.

+ 11% + 1%- 14%

No change

+ 7%- 2%

above

ATTA: July Snapshot

- 6%

+ 5% - 10%

+ 10%

+ 2% + 4%+ 3%

- 4%

Q7: What % of bookings meant to travel in July....


Q8: For those that did travel, did you face any challenges with the Covid-19 protocols required?

Comments- PCR testing causing a large variety of issues, creating loss in confidence for future: false results, timings of results, understanding of requirements (airlines and country protocols) and TT codes. - Airline cancellations or changes – impacts on test validity | Confusion of what is required between borders | Last minute changes.- One respondents comment: “Everything has gone smoothly thus far!”

Postponed46%

Travelled30%

Cancelled 24%

- 6%

- 3%

+ 9%

ATTA: July Snapshot

N/A – No travellers in July 44%

No -25%

Yes -31%

Q9: What % of your future bookings are postponements from 2020?


Q10: Of these, what % have you budgeted to confirm and travel in 2021?

+ 3% + 2% + 2%

- 2% + 10%

- 16%

+ 3%

ATTA: July Snapshot

CommentsPostponements from 2020 make up a significant % of the pipeline. This is not yet reducing.

Q12: Tick those you agree:


CommentsA 10% increase in those feeling “Confident to travel with

all insurance & medical requirements”. This is at it’s highest all year (32%) whilst the majority

remain cautious.

ATTA: July Snapshot

Q11: What are the feelings from your clients on travel in 2021?

FINAL SUMMARY…

Final Comments ATTA: July Snapshot

1. Arrivals87% of accommodation respondents were open, the highest % in 2021, whilst the majority occupancy levels remained low at 20-40%.A weakening of respondents had arrivals from International and Trade channels, with local direct bookings remaining essential for occupancy. DMCs experienced the highest % of travellers due to travel in July, actually travel (24%). This is the highest % all year & a marked increase from April (8%). July was the month with the lowest % of DMC respondents with no travellers (13%) to date, a huge decrease compared to February (52%)The domestic market retained it’s strength in arrivals whilst international direct & trade channel arrivals reduced from June. Nationalities of Arrivals: Domestic remains the strongest market, Chile was mentioned for the first time and USA, Germany & France were the top international nationalities arriving.

2. Postponements Postponements remain the highest category of “enquiries” in July (46% of buyer respondents, 39% DMCs & 30% of Suppliers), but expectation of these to travel are low. In contrast, confidence in the ability to travel is growing according to tour operator respondents (38% responding confident / confident but with all medical and insurance details).

5. Lead TimesShort term bookings remain most prevalent (81% of suppliers receiving bookings with departures up to 2 months in advance & 47% of buyerrespondents receiving bookings with departures up to 4 months). A notable comment is that this is for both domestic and international as clients react to the changing travel restrictions.Other individual comments outline the appetite for bookings 6 – 12 months in advance is coming.

COMMUNITY AND CONSERVATIONInitiatives remain poorly supported with 63% of respondents supporting their conservation initiatives up to 40% of “normal” and 53% of respondents supporting their community initiatives up to 40% of “normal”.

4. Enquiries & Bookings Enquiries remain strong across all parts of the chain.

94% of suppliers | 90% of DMC | 69% of buyers (Note, the buyers were specifically asked about enquiries to Africa as many sell outside of the continent.)

Tour Operator conversion rates increased for the first time in 2021 with 27% of respondents converting 20 – 40% of enquiries. USA, Germany & UK provided the most enquiries to buyers & DMCs in July. Whilst USA, Germany and Domestic market provided the most enquiries to accommodation suppliers. This translated into bookings, with the exception of the UK. DMC and Tour Operator pipelines hold a large % of postponements from 2020.

3. Staffing July showed an overall increase in people back at work, the highest of 2021.

july snapshot the results

Documents