jolt jeans

brand backgroundJOLT jeans is a junior denim retailer targeted at young

women of aged 1625. They are an upward brand,

selling at boutiques, as well as department stores

such as Nordstrom and Dillards.

Based on a focus study of their target market, the

young women interviewed stated the their fashion

inspirations come from glamour magazines and

celebrity culture of tv shows such as Gossip Girls,

90210, and One Tree Hill.

Joltjeanswebsite redesign

celebrity mag conceptI propose a website in the form of an interactive

celebrity lifestyle magazine . The magazine format is

a novel throwback to tactile publications where one

can indulge in the rituals of clipping out pieces pages

they like.

The backdrop swaps out to suggest the on-the-go

mobility of the young women.

The navigation for the products take the form of Post-

its sticking out the edge of the magazine. The features

on the magazine cover are actually promotions for

sweepstakes or events that change and are updated.

The interactive experience is a bit intuitive and the

user will need to put in a little clicking around to find

out how the interface works. But given the age range

of the target market or 16-25 most viewers are media-

savvy enough to figure out the navigation.


click for video simulation

navigationWhen a tab such as the product Post-it is selected,

the magazine opens to the page where several styles

are diplayed. However the advantage of an interactive

media is that the user can select a jean style, and see

lifestyle snapshots of the garment on a model.



novelty promotions sales and community(music player page)The strategy team proposed media sharing forums

such music player where user can find out and listen

to featured up-and-rising bands or performers. They

can rate or recommend to their friends.

Other mediums can be forums where user upload

photos of their own fashion statement how they

style their JOLT jeans. User can comment on each

others photos.



jolt jeans

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