google vs. facebook; jolt & bolt 8_4_2011

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presented by presents Is Facebook scared of Google+? August 4, 2011 Kathy Hokunson | Vice President Sales & Marketing

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Is Facebook worried about staying relevant? With all the hype surrounding Google+ is Facebook concerned about losing ground? We'll discuss Facebook's place in the business arena and how its evolving to keep up with market trends while meeting the demands of its community. In this 15 minute installment we'll cover 1) a quick review of the FB basics, 2) some new features & functionality that rival Google+ and 3) what it means to business today!

TRANSCRIPT

Page 1: Google vs. Facebook; Jolt & Bolt 8_4_2011

presented by

presents

Is Facebook scared of Google+?August 4, 2011

Kathy Hokunson | Vice President Sales & Marketing

Page 2: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

What’s new & hot today?

• Facebook for Business– Business Pages– Ads– Sponsored Stories– Apps & Plugins– Check-ins– Skype– Amex

Page 3: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Lifecycle of Facebook

COLLEGEFRIENDS &

FAMILY

BUSINESS

Page 4: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Page 5: Google vs. Facebook; Jolt & Bolt 8_4_2011

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• Build Brand• Add Warmth & Depth• Develop Culture

Page 6: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

SOCIAL GRAPHhas been described as "the

global mapping of everybodyand how they're related”

(according to Wikipedia.)

i

Page 7: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Page 8: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Page 9: Google vs. Facebook; Jolt & Bolt 8_4_2011

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Face Time

Page 10: Google vs. Facebook; Jolt & Bolt 8_4_2011

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Face Time

Page 11: Google vs. Facebook; Jolt & Bolt 8_4_2011

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FINALLY!

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Today’s BUZZ BOLT WORD is…

Social Graph

Site-Seeker, Inc. 2011

Page 13: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Follow the Leaders

Link, Like, Love

Page 14: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Social Is Infulencing Search

Page 15: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

What does this mean to you?

• Facebook impacts business.• Social impacts search for B2C and B2B.• “Wait and see” is a dangerous strategy.• Pay attention and watch the trends.

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Site-Seeker, Inc. 2011

QUESTIONS?

Page 17: Google vs. Facebook; Jolt & Bolt 8_4_2011

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Register at site-seeker.com

Reserve your weekly spot today!

Page 18: Google vs. Facebook; Jolt & Bolt 8_4_2011

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Download the Slide Deck @

Page 19: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

Thank you for joining us!

Don’t forget to enter today’s BUZZ BOLT WORDat joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

Page 20: Google vs. Facebook; Jolt & Bolt 8_4_2011

Site-Seeker, Inc. 2011

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