mobile marketing; jolt & bolt 10_06_2011
DESCRIPTION
Making "mobile" meaningful in your marketing mix.Once again techies are declaring this the "year of mobile" - but what in the world does that mean?! In this week's Jolt & Bolt presentation Kathy Hokunson will expound on what it means to be in the mobile game and where businesses should be focusing their efforts.Mobile options and platforms. Taking your website mobile.What (if anything) about mobile is relevant to you?TRANSCRIPT
presented by
presents
Mobile MarketingIs Mobile Marketing Meaningful to You?
Kathy HokunsonOctober 6, 2011
The Smart Phone Generation . . .
Site-Seeker, Inc. 2011
Why is Mobile Relevant . . .
Site-Seeker, Inc. 2011
70%of the world’s population
have mobile phones
9out of10people (men, women & children)in the U.S. have a mobile phone
There are 60,000,000
iPhones160,000
Android smartphones areactivated everyday
The Zero Moment of Truth
www.zeromomentoftruth.com
Google on Mobile
Site-Seeker, Inc. 2011
Mobile Websites
Site-Seeker, Inc. 2011
38%of mobile users will have
smartphonesby the end of 2011
In 5 yrs.more people will be
connected to the webvia smartphone than PC
Mobile Applications
Site-Seeker, Inc. 2011
Smartphone app market is expected to grow to
$29 Billionby 2013
Today’s BOLT BUZZ WORD is…
ZMOT
Site-Seeker, Inc. 2011
Mobile & B2B
Site-Seeker, Inc. 2011
The top struggles for B2B companies today are . . .
• Customer Acquisition• Increasing Client Retention Rate• Increasing Quantity and Quality of Leads
IT’S TIME TO GET CREATIVE!
Q. QR Codes?
A. Quick Response Codes
Site-Seeker, Inc. 2011
Other choices in mobile . .
Site-Seeker, Inc. 2011
Some of the other platforms in mobilewhich we didn’t dig into today include . .
• MMS or Texting• Banner Ads• GeoLocation
Some fun stats & info graphs . . .
Site-Seeker, Inc. 2011
Mobile Marketing Resources
Site-Seeker, Inc. 2011
www.zeromomentoftruth.com
www.thekernorg.com
www.mmaglobal.com
Stats in this presentation were gathered from:EmarketerThe Kern Organization 2011 Mid Year Marketing TrendsThe ZMOT promotional videos and content
QUESTIONS?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BUZZ BOLT WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
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