A Java Jolt For Dunkin’ Donuts

Arie MauludinHana Rosmawati

Rian PratiwiVeronika IkaYani Suparni

Yuni Nur Faridah

1. Have you ever been to a doughnut shop? how about starbucks?what do you think? if you have been to both,how do they compare?

Yes, I think Starbucks is different from a doughnut shop, there are more priority to the menu like for coffee, and donuts are also used as a complementary. The price of a cup of coffee in Starbucks is more expensive than in a doughnut shop. In the Otherwise, in doughnut shop, there are more priority to the menu like for donuts, and coffee as a complementary.

2. Do you think expansion (opening more stores) is the best stategy for a popular business?

Yes, because I think expansion is a very good strategy for business. Public will be more familiar with their products, with branches of business, the public will be easier to get the product. For the company, it will provide great benefits.

3. In buying coffee how important are taste,price,image(i.e.whether the place you are buying it at is cool or not)? discuss each in turn.

In my opinion the taste, price and place may depend on each individual, because there may be people who have more money then chooses to focus on taste and comfortable without worrying about the price. Otherwise for people who economically less likely they will be engaged in price beyond taste.

4. Which approach do you think is better: training staff in how to make complicated coffee drinks, or manufacturing a machine that can do the job? Give reasons for your answer.

in our opinion, it is better to training staff in how to make complicated coffee drinks than manufacturing a machine. Because the resulting taste will feel differently. usually a cup of coffee which is made by the expertise of the staff will be more feels delicious than using machines.

5. Many people complain that Starbucks is too expensive but they still buy coffee there. Why do you think this is?

Well, I think although it is expensive but it’s not a problem for coffee lovers , so they will spend their money just for get a cup of coffee. They spend their money to get the satisfaction of the taste of coffee.

6. How do you think a store like Dunkin’ Donuts can attract a lunch crowd?

  in my opinion, Dunkin' donuts is now located in

strategic places. making it easier for buyers to visit and buy food for lunch at Dunkin' donuts. usually the visitor of Dunkin' donuts is the workers who are busy, so they are looking for fast food.

7. Why do once-powerful companies often become”sleeping giant”? what can be done to solve this problem do you think?

I think because the company had been satisfied with the profit they can, so they only manage an existing business without developing a broader business. This can be bad because with so many other companies are better competitors, sooner or later these companies will decrease the quality of the company. In addition, in managing the business needed skills of innovation. Perhaps these companies do not have the expertise in innovation so as not good enough to compete with other companies more competent in managing their business.

8. In english there is a saying”The bigger they are the harder they fall.”Do you agree with thiss statement(from a bisnis perspective)?why or why not?

I agree with the statement, because most large companies have branches in almost all areas, at least the company will not get down directly. With the existence of these branches, is expected to help the parent company in the face of adversity in business management.

9. Why do you think people are prepared to pay so much money for a cup of coffee (or any drink)? Isn’t it just a rip-off (so expensive that you are being cheated)?

  I think although it’s expensive, they are

important to get the taste of coffee gives particular satisfaction that they are willing to spend money for a cup of coffee.

10. How do you fell about big corporations deciding what we eat and drink?

Companies can decide what would be preferred by consumers by adjusting the food and drinks in interest by consumers in accordance with the tastes of each and companies also have to adjust food or beverages at a price that suits the pockets of consumers.