dunkin' donuts company
DESCRIPTION
Plan, Overview, background, target audience, promotion, competitorsTRANSCRIPT
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Shibina AlexandraMoscow
2012
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Jon LutherExecutive Chairman
Dunkin’ Brands
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•global franchisee-reported sales of approximately $6.4 billion•10,000 stores• 33 countries;•3 million visitors a day;
•1.5 billion cups of coffee per year;•70 varieties of donuts;•30 kinds of coffee, espresso drinks, and based on them;•30 kinds of appetizers, salads, sandwiches
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• 1950 – foundation"make and serve the freshest, most delicious
coffee and donuts quickly and courteously in modern, well-merchandised stores.”
• 1955 – first franchise license • the original coffee blend recipe • 2010 – first Russian Dunkin 'Donuts
William Rosenberg
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Coffee and beverages are made just the way you like it.
A range of delicious products no matter what you're craving.
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America's Favourite Coffee is just one of the delicious beverages brewed daily.
•Refuel with our legendary coffee•Recharge with a soothing Latte•Add a Turbo Shot® of espresso to your coffee
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Enjoy your favourite flavours extra cold:•Iced coffees•Lattes •Teas
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•Refresh your day with something cold and sweet.•Indulge in a Frozen Coffee drink one of your favourite flavours. •Enjoy the refreshing taste of a fruity Coolatta® beverage.
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Baking up of delicious food for over 60 years:•Donuts •Muffins•Croissants•Biscuits•Toasted English muffins, and more
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Find your favourite combination of eggs, cheese, ham, and sausage, on:•Texas toast•English muffins•bagels, and more.
With classics like ham and cheese, turkey, cheddar and bacon your lunch just got an upgrade.Try:•Texas Toast •Grilled cheese•Roast beef.
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Dunkin' Brands Group, Inc.
Target customer:•the middle class American•both males and females•in age from 18-45•salaries from $40,000-100,000 annually•coffee enthusiasts•people on the go•some families.
The ideal consumer is a working professional, with a family, in their thirties and enjoy a good coffee drink and occasional doughnut before work to get their day started.
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