japan ict market info for thailand event
TRANSCRIPT
Japanese ICT Market and Strategy of Asian Market for Startups!
07th Feb 2013
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The Glocal Company
Japan overview / Basic indicator
Population : 127M female male
Population GDP PPP
Japan 127,619,200 6,125,842 35,578
Thailand 67,444,960 367,875 10,204
1) Aging -‐ Healthcare service -‐ Service for Aged person 2) Economically mature -‐ Something different -‐ High quality -‐ Higher request 3） Inflexibility of Companies
Thailand
Japan
Similar Problem
Local Economy of Japan
Shiga Pref. (Local District)
Dubai ≒
Japan overview / Location
Tokyo : Metropolitan
Nagoya : Toyota, many ! manufacturing
Osaka : Second large city, medicine
Kyoto : Some international companies
Kobe : P&G, big port
Hakata : Try to international
Naha : IT Park, Data Centre
Sendai : Revival support by Gov.
Looking for Local Area more !!
Japan overview / General Indicator
Income : Monthly around 70k THB (Graduated Univ, First year) Not big gap (Large Middle Class) compared to other countries
Credit Card Penetra;on : 310%
But sRll lower usage than other developed countries
e-‐commerce rate (online/offline) = around 3% (2011) -‐ Travel : around 6% -‐ House hold goods, Electrical goods : 4% -‐ Fashion, accessory : around 1%
-‐> Korea 10%
Source : Ministry of Economy and others
Japan Shopping (e-commerce) site PV Ranking
0" 500,000,000" 1,000,000,000" 1,500,000,000" 2,000,000,000" 2,500,000,000" 3,000,000,000" 3,500,000,000"
Rakuten"Ichiba"
Amazon"
Yahoo!"Shopping"
Rakuten"Travel"
Zozo"Resort"
Hot"Pepper"
Kakaku.com"
Moving to Market Place type
Rakuten Ichiba Market Place type
Yahoo! Shopping hcp://shopping.yahoo.co.jp/
Design, Colorful & harmony, Portal (List)
Still “Yahoo! Japan” is top portal site in Japan
0" 2,000,000,000" 4,000,000,000" 6,000,000,000" 8,000,000,000" 10,000,000,000"
Yahoo!"Japan"
Google"Japan"
Facebook"
Korean Top Naver
China Baidu
Top Travel site “Rakuten Travel”
Hotel, Air, Train (ParRal), Bus, Local & Oversea, Package tour…
Success of Zozotown.com / Fashion EC
To use Social Buying funcRon and more hcp://zozo.jp/
Typical e-‐commerce site has a lot of Text explanaRon
Some Success examples Korean service in Japan
More natural and visible
Other popular sites
Kakaku.com
Comparison of goods to e-‐commerce shop
Hotpepper.jp Restaurant etc.. and Coupon
Free Paper
Delivery system & Payment
Yamato Sagawa
Credit'Card'45%'
Cash'on'delivery'16%'
Bank'Transfer'15%'
Convinience'Store'9%'
Charge'6%' Others'
9%'
Direct Delivery to users To get signature by users
Payment Method Payment Gateway Service
Convenience Store in Japan
0" 2000" 4000" 6000" 8000" 10000" 12000" 14000" 16000"
Seven"Eleven"
Lawson"
FamilyMart"
Circle"K"
Mini"Stop"
Bank, Payment, Delivery and more. They are providing many services
E-money share in Japan
Suica : 25.5% (Rail company) Nanaco : 25.4% (Seven-‐Eleven) WAON : 24.2% (Big Mall) Rakuten-‐Edy : 15.8% (Rakuten) PASMO : 8.0% (Rail company)
Japan overview / Mobile and ICT Indicator
Mobile Penetra;on : More than 100% 3G PenetraRon around 100%, LTE becomes popular
Smartphone Penetra;on : Around 40%
Android : iOS = 7:3 Flat rate : around 1300 THB -‐ / Total 2000 THB -‐
Internet Penetra;on : around 80%
ADSL : 650 THB -‐ / 50Mbps -‐ OpRcal : 800 THB-‐ / 100Mbps -‐ Mobile : 700 THB -‐ / 40Mbps -‐
Japan Mobile Scene
Docomo%
So'bank%
KDDI%
Smartphone Shipment more than 70% Docomo doesn’t have iOS and push Android ** Mobile Gaming are used country side more
Mobile Operator Share
au Smartpath
Storage
Constant fee 124 THB / month
Free apps DL Coupon Point Security
AddiRonal Contents
Incubation activities of Mobile Operators
Docomo InnovaRon Ventures Fund size : Around 100M USD
KDDI Open InnovaRon fund Fund size : Around 50M USD
Incuba;on Program & Funding
One of top media (TV etc) company fund
hcp://www.fujimediahd.co.jp/
Around 15M USD Social, Smartphone apps, New media tech
Popular IT company List
Mobile
Mobile, Internet, Publishing
Ads, Portal, commerce
Commerce, Stock
Gaming Social
Gaming Social
Gaming
Gaming
Ec-‐comparison
Gaming
Ads and service
Japan Information Service Oversea business
Source : Ministry of Economy and others
Import
export
Many ICT companies are struggle of oversea business. COLLABORATION more
Japan advertising companies
Total adver;sing companies
Online / Digital / Agencies
Some Unique Service in Japan
hcp://www.2ch.net/
Anonymous bulleRn board system Video service with comments
hcp://www.nicovideo.jp/
Japanese Startup Ecosystem (Not all! There are many others!)
* Not Including all related org/companies
Early
Growth Later
Seed IncubaRon
Angels Media
Event
Some Angels
Some success Japanese Startups/Ventures examples
hcp://crowdworks.jp/ hcp://www.oisix.com/ (Went to public)
hcp://gu3.co.jp/ (Go to IPO) hcp://o.omiai-‐jp.com/
In my Opinion for Japan Startups….
1) BtoC and CtoC are a licle difficult except “Job Market” In short, have good MoneRzaRon model or not
2) Social Gaming / Smartphone apps are a licle down
3) BtoB services are becer posiRon
Y-‐com, 500 Startups, Rocket Internet are…
More focus on MoneRzaRon, More GlocalizaRon (See market)
Offshore !development
Japan Offshore Development except Thailand
Singapore Head Quarter, First step
Indonesia Offshore development Cinema industries
India Training
Taiwan Gaming design, Smartphone apps
Philippine BPO and English based Offshore dev.
Vietnam Offshore Dev. (tech)
Bangladesh Offshore dev.
China China is sRll big bad higher labor cost
Sri Lanka Offshore dev
Myanmar Offshore development
Vietnam and Philippine Development / BPO
US tends to develop in Philippine (BPO) because of English On the other hand, High Tech to East Europe, Russia
Vietnam Accenture in Philippine
Thailand Offshore / Collaboration
Design and CreaRve
CollaboraRon to Thailand and Myanmar
Japanese residents
Oversea!Market!!Similar to JP!Korea and TWN
Korean Market
Kakao Shock! By Gaming
90 % PenetraRon Smartphone 70%, Android 90% Trading Card Gaming from Japan
Japan is Line and Buy Stumps
Tech Media
Korean Market tends to have huge Platform
hcp://www.makeshop.co.kr/
e-‐commerce two giant Plauorm
hcp://www.cafe24.com/
Korean some service in SEA
hcp://www.vingle.net/
hcp://www.wishtrend.net/
Korean / Japan Promotion Differences
Ads are sRll effecRve Blog are effecRve
LisRng ads
Japan Korea
More focus on CommuniRes Naver Cafe etc..
More focus on Reviewing site AppBank, Other higher PV site
Taiwan Market
hcp://www.inside.com.tw/ hcp://techorange.com/
Tech Media e-‐commerce, Gaming are main Startups
CookPad iCook
Similar Service
Taiwan Service in SEA
Cubie Messenger
hcp://cubie.com/
Taiwan and Korea service tends to more social, community, matching and DaRng compared to Japan service
Outbound Business
Outbound Business of Thailand
Focus on strength points
Top Manufacturing points in SEA BtoB Marketplace of Manufacturing Tourism, Restaurant, foods Delivery, Search and more Real estate Business Market Place, InformaRon Medical Care Medical tourism, Database
Collaboration!
Japan ICT companies are lack of experiences in Oversea market
Economic Mature, so many service, business model are exisRng
CollaboraRon to Thailand and SEA market!
To develop new Thailand ICT market with!
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