ict overview & opportunity in thailand
TRANSCRIPT
Dr. Thanachart NumnondaExecutive Director
IMC Institute
4 February 2013
ICT Overview&
Opportunity in Thailand
ICT UsagesIn Thailand
Population: 67.09 million
GDP: $345 Billion
GDP per Capita $5,394
GDP (PPP) : $602 Billion
Labor force 39.62 Million
Unemployment rate 0.7%
Thailand Overview
Thailand ICT Overview
Internet Users : 20,100,000 Penetration 30%
Mobile Subscribers : 78,667,910Mobile Penetration 117%
Broadband Subscribers 3.39 Million homes
Facebook Users 18,271,480
Smartphone shipment in 2012 is estimated at
6 million units [IDC]
Thailand Smartphone/Tablet Shipment 2012
Tablet shipment in 2011 is around480,000 units and expected to be
2.5 million units in 2012 [NSTDA]
Mobile Usage in Thailand
AIS 35.3 Million Subscribers, DTAC 23.8 Million and True Move 20.3 Million [Q3, 2012]
Smartphone usage in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan]
78% of smartphone users have iPhone.
Thais are ready to spend three times their average monthly salary for a phone
Top websites in Thailand
Google Thailand
YouTube
Yahoo
Windows Live
Blogspot.com
Pantip.com
Sanook.com
WikipediaSource :Alexa
Value in Million Baht
Source: NECTEC; April 2012
ICT Market Survey
ICT Market Survey
Source: NSTDA; April 2012
Source: NSTDA; April 2012
Communications Equipment 2011
Source: NSTDA; April 2012
Communication Services 2011
Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; April 2012
e-Commerce usage in Thailand in 2011-2012 is estimated to be at 67%
and M-Commerce is at 37%: One of the top growing country in Asia
[Survey be MasterCard]
e-Commerce in Thailand
Internet/Mobile Banking in Thailand
Source : Bank of Thailand; June 2012
Internet Banking- 4.85 million accounts- Number of transactions 28.8 million- Amount of transactions 3,200 billion baht
Mobile Banking- 725,000 accounts- Number of transactions 7.46 million- Amount of transactions 82 billion baht
Thailand Top 10 Shopping Websites
Source : http://shopping.truehits.net/
463,751 Visitors
162,575 Visitors
89,824 Visitors
46,276 Visitors
39,739 Visitors
231,992 Visitors
150,634 Visitors
72,494 Visitors
41,686 Visitors
37,695 Visitors
Thailand asa Gateway to ASEAN
AEC 2015
18
19
20
IT Industry Competitiveness 2011
Source: EIU2011
21
ICT OpportunitiesIn Thailand
Opportunity in Thailand
Thailand is a gateway to CLMV, emerging market and more investment on ICT infrastructure.
ICT spending increases in several industries, especially Telco
Destination for ICT outsourcing.
Opportunity for venture capital to invest on many innovated start-up companies in Thailand.
ASOCIO Summit in September
24
3G Licenses have been granted to telecom operators.
Tablets/Smartphone explosion
Internet banking and mobile banking will be on high
demand.
Government Cloud service& Smart Thailand project.
2013 will be the yearof e-commerce. Expect to reach
almost Bt15 billion (Paypal)
Online consumerization Social media marketing
Personal cloud
Retail will go more online.More investment on ICT.
Example: Japanese IT Outsourcing Companies in Thailand
A subsidiary of Index Corporation Japan, also provide mobile content and services to mobile users in Thailand. Nearly 100 staffs.
Established in Thailand since 1991, currently has nearly 300 staffs. Providing system development and outsourcing services.
An IT subsidiary of Isuzu Tri Petch which has nearly 140 staffs. Ictus is an one stop solution provider which an annual sales of 372.4 million Baht.
Start-up Software Companies
Asia Software Summit
Organized by SIPA, ATCI, etc.
26-28 September 2013
ASOCIO Summit
Asia Software Exhibition
Business Matching
