1. 2554 2555 (Software) (Software Servic 2554 4 (1) Enterprise Software (2) Mobile Application Software ( ) (3) Embedded System Software ( ) (4) ( ) IT 6 (1) Software Maintenance Services (2) Service and Application Hosting (3) Software as a Service (SaaS) (4) Software Services Outsourcing (5) Software Related Training and Education (6) (consumption value) (production value) Embedded System Software ( 3-1

2. 25 54 2555) 2554 Enterprise Software 27,880 Enterprise Software 17,865 ( 7.9) Mobile Application Software 1,065 ( 13.6) 10,488 ( 13.4) 29,418 ( 10.1) ( 3-1) 3-1: 2554 2555 ()() 2554 2555f 2554 2554 2555fEnterprise Software27,880 17,865 20,688 7.9 15.8Mobile Application NA 1,065 1,447 13.635.9SoftwareSoftware ServicesNA 10,488 12,346 13.417.7 29,41 34,4810.117.28 1 1 (1) 1 NECTEC Enterprise Software MobileApplication Software 2552 56,062 3,069 3-2 3. 25 54 2555(population) 874 1,200 (2) (double counting) (software vendor) (system integrator) (3) software vendor Windows Office Microsoft OEM (end user) (4) Software as a Service (SaaS) Embedded System Software 20 (ThaiEmbedded Systems Association: TESA) 2554 4,315 2,861 2553 50.8 Embedded SystemSoftware Embedded System Software , AccessControl, GPS Navigator 3-3 4. 25 54 2555 Embedded System Software Embedded System Software (production value) (consumption value) 2 Embedded System Embedded System Software EmbeddedSystem Software Embedded System Software 2555 Enterprise Software 20,688 2554 15.8 MobileApplication Software 3,720 21.2 12,346 17.7 Embedded SystemSoftware 6,507 48.32 NECTEC Embedded System 2552 3 3-4 5. 25 54 2555 Enterprise Software (IT) Mobile Application Software (MobileNon-Voice) Mobile Application Software Enterprise Software Enterprise Software SaaS Software Services Outsourcing Embedded System Software 2554 3,423 Embedded SystemSoftware (1,467 ) Enterprise Software (1,298 ) (623 ) Mobile Application Software(35 ) ( 3-2) Embedded System Software 3-5 6. 25 54 2555 Embedded System Software RFID Embedded System Software 3-2: 2554 () Embedded System1,467Software Enterprise Software1,298Software Services623Mobile Application35Software 3,423 Mobile ApplicationSoftware 87.9 85.9 EnterpriseSoftware 56.7 Packaged Software 74.5 3-6 7. 25 54 2555Custom Software ( 3-1) 3-1: 25543-7 8. 25 54 2555 Enterprise Software ( packaged software) ( customsoftware) packaged software custom software 49.6 50.4 ( 3-2) 3-2: Packaged Software Custom Software 2554 3-8 9. 25 54 2555 3 (1) (Application Software) ERP, Office Suites, CRM,Supply Chain Management Enterprise ContentManagement (2) (Middleware) Web Services EnterpriseApplication Integration Software (3) (System Software) Operating System Software,BIOS Software Utility Software Application Software ( 76) Middleware ( 17) System Software ( 7) 3-3 3-3: Enterprise Software 25543-9 10. 25 54 2555 3-3 SoftwareMaintenance Services ( 42.6) SoftwareServices Outsourcing( 30.8) Service andApplication Hosting ( 13.9) SaaS ( 9.5) Software Related Training and Education ( 3.1)3-10 11. 2554 2555 3-3: 2554 () Software Maintenance Services 42.7 Service and Application Hosting 13.9 Software as a Service (SaaS) 9.5 Software Service Outsourcing30.8 Software Related Training and3.1Education 0.0 100 72.5 24.8 2.7 3-4 3-4: 2554 3-11 12. 25 54 2555 IT EmbeddedSystem Software 2554 10 2553 IT 3-12 13. 25 54 2555 2555 (Embedded System Software) 2554 17 (1) 5.5-6.5 IT 2555 IT (2) IT 2555 Core Banking Billing Billing 3G 2555 3G location based (3) (smart device) (smart phone) (tablet) Mobile Application Software 3-13 14. 25 54 2555 (multi-channel sale) (4) Open Source Software OpenSource Software (5) Software MaintenanceServices Outsourcing SaaS (6) Cloud Computing 2-3 CloudComputing (Security) 3-14 15. 25 54 2555 2 (1) (2) TOR Embedded System Software Embedded System Software (Electronic Control Unit ECU) 100 (Environmental Regulations) (Food Safety Regulations) Tracking Embedded System EmbeddedSystem 3-15 16. 25 54 2555 2554 ( 3-4) Enterprise Software MobileApplication Software 63.6 61.5 36.4 38.5 78.7 21.3 3-4: 2554 () EnterprisMobileSoftwar eApplicatione Software Software Services 36.4 38.521.3 63.6 61.578.7 100100 100 : 3-16 17. 25 54 2555 20 3-5 Enterprise Software ( 41.2) () ( 26.2) ( 6.6) MobileApplication Software ( 35.5) ( 20.3) () ( 16.7) ( 23.6) ( 20.3) () ( 15.1) 3-5: 2554 ()EnterpriMobile Softwar seApplicationeSoftwar Software Services3-17 18. 25 54 2555 e 26.2 16.715.1 () 41.4 35.523.62.5 11.5 7.2 5.91.4 2.52.4 20.3 5.1 1.81.520.3 2.9 11.8 6.06.60.4 11.9 3.50.02.5 2.90.1 2.10.30.8 1.10.60.0 0.0 3.00.0 2.6 100100 100 Embedded System Software 3-5 Embedded System Software ( 61) () ( 28.7) 3-5 Embedded System 3-18 19. 2554 2555 Software () 2554 IT Retail Banking Business Intelligence Customer Relationship Management 500 / 2554 (Core Banking) Core Banking 3-19 20. 25 54 2555 2554 IT 2554 IT (Back Office) 3G Location BasedServices Bandwidth 25543-20 21. 25 54 2555 1. 3G LTE (Long Term Evolution) 3G 2/4 Mbps LTE 50/100 Mbps . 3G LTE 2554 25552. (terminaldevice) (PC) (feature phone) ( iPhone (Android OS) (tablet) (Mobile Application Software) The Economist 8-14 2011 2011 2020 1 3-21 22. 25 54 2555 IDC3 2012 6.7 4.1 3. IT consumerisation IT consumerisation smart device IT IT (security)4. (CloudComputing Service) (CloudComputing Service) (Virtualization) Cloud3 2012 will prove to be a challenging year for Thailands ICT markets,say IDC, IDC, 2012. 3-22 23. 25 54 2555Computing Software as aService (SaaS) Cloud computing (SaaS) (Platformas a Service: PaaS) (Infrastructure as a Service: IaaS) IDC (privatecloud) (public cloud) (hybrid could) Cloud computing 2-3 3-23