issue 41, may 2012

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IQ Magazine, May 2012, Issue 41

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  • ILMC 24: THE REPORT FULL REVIEW OF THE CONFERENCE WEEKEND

    VERY IMPORTANT PACKAGESBOOSTING REVENUE USING VIPS

    ROCK N ROLL CIRCUSALEGRIAS TRANSITION TO ARENAS

    LATIN AMERICATOURS HEAD SOUTH FOR BOOM TIMES

    LOOKING NORTH ANNA HILDUR HILDIBRANDSDTTIRBREAKING THE MOULD RUDI ENOS

    MODERN CHINA MICHAEL LOJUDICECROSSING BORDERS PETER SMIDT

    LIVE MUSIC INTELLIGENCEIssue 41

    An ILMC Publ ica t ion . May 2012

  • May 2012 IQ Magazine | 3

    16

    44

    28

    32

    54

    News6 In Brief The main headlines over the last two months

    7 In Depth Key stories from around the live music world

    Features16 ILMC 24 Report Full review of the conference weekend

    28 Very Important Packages Using VIP packages to boost revenue streams

    32 Rock n Roll Circus The transformation of Cirque du Soleils Alegria to

    an arena show

    44 Ticketing Report 2012 New players and a focus on data dominate the

    ticketing sector

    54 Latin America Adam Woods heads south to investigate the

    booming Latin business

    Comments and Columns12 Looking North

    NOMEX director examines the progress of Nordic music

    13 Breaking the Mould

    Rudi Enos highlights improvements for

    outdoor structures

    14 Modern China

    Michael LoJudice on six years of working in the

    Chinese market

    15 Crossing Borders Peter Smidts solution to help European talent

    64 In Focus Survivors of the ILMC apocalypse

    66 Your Shout

    Favourite moments from ILMC 24

    CoNteNts

  • May 2012 IQ Magazine | 5

    To subscribe to IQ Magazine: +44 (0)20 7284 5867 info@iq-mag.net Annual subscription to IQ is 50 (60) for 6 issues.

    Issue 41LIVE MUSIC INTELLIGENCETHE ILMC JOURNAL, May 2012

    IQ Magazine2-4 Prowse PlaceLondon, NW1 9PH, UKinfo@iq-mag.netwww.iq-mag.netTel: +44 (0)20 7284 5867Fax: +44 (0)20 7284 1870

    PublisherILMC and M4 Media

    EditorGordon Masson

    Editorial ConsultantGreg Parmley

    Associate EditorAllan McGowan

    Marketing & Advertising ManagerTerry McNally

    Sub EditorMichael Muldoon

    Production AssistantAdam Milton

    ContributorsManfred Tari, Anna Hildur Hildibrandsdttir, Rudi Enos, Michael LoJudice, Peter Smidt, Christopher Austin & Adam Woods

    Editorial ContactGordon Masson, gordon@iq-mag.netTel: +44 (0)20 7284 5867

    Advertising Contact Terry McNally, terry@iq-mag.net

    Tel: +44 (0)20 7284 5867

    While other conferences bemoan the state of the business, delegates used this years ILMC to make some decisions that might actually improve the industry, writes Gordon Masson...

    tALKING sHoP

    HOW DOES ONE MEASURE the effectiveness of a trade conference? Its a question Ive been pondering ever since I attended my first such gathering in the 90s (a symposium for the space and satellite sector. Dont ask). But when you regularly attend such events, you often hear the same topics combed over again and again, usually with no coherent solutions or action. And, dare I say it, the music industry can be more guilty than most about talking in circles.

    But, although Im opening myself up to criticism of bias, as a forum, ILMC 24 has to rank as the most progressive conference I have attended. Having made that bold statement, I suppose I should back it up with some reasoning, so here are just a couple of examples that I witnessed first-hand. The ILMC Production Meeting saw delegates conclude that international standards must be agreed upon to improve safety, be that for production staff, artists, or the paying public. Those pleas might have fallen on deaf ears among agents and promoters, but the voices demanding action are growing louder and the sands are definitely shifting as event organisers realise they dont want fans leaving shows in body bags, and they certainly dont want to serve jail time because of somebody elses shoddy work.

    Meanwhile, with numerous Yourope members in London for ILMC, the organisation finalised its standard terms and conditions for artist procurement, beginning at this summers festivals. Quite what agents and artist managers will make of the clauses in that document remains to be seen (see page 10), but

    in terms of industry developments, its surely a step in the right direction. In other sessions, delegates from different countries found common ground on which they can collaborate and discovered opportunities for business in even the most far-flung destinations. And proving that even the most vehement objectors can mellow, the hot topic of secondary ticketing was met with an accepting shrug a long way from the angry scenes a few years ago when Eric Baker introduced Viagogo.

    In short, if you came to ILMC 24 and didnt leave with something meaningful, then you were doing something wrong. And with extra curricula activities such as the Match of the Year, paintballing, the Gala Dinner, poker, karaoke and various artist showcases, there literally werent enough hours in the day. The best ILMC yet? Ill let you be the judge, but hopefully our report on ILMC 24 (see page 16) will fill you in on anything you missed. And with the 25th anniversary just ten months away, rest assured, plans for next years extravaganza are already being hatched and the bar is being raised to ensure this years achievements are surpassed in 2013.

    Elsewhere in this issue, we have our annual report on the state of the ticketing business (page 44), Adam Woods takes a look at the booming live music market in Latin America (page 54), we learn about the remarkable production that is Cirque du Soleils Alegria (page 32) and we delve into the various ways that promoters, venues, artists and others are generating revenues through theso-called VIP sector (page 28).

  • 6 | IQ Magazine May 2012

    To subscribe to IQ Magazine: +44 (0)20 7284 5867 info@iq-mag.net Annual subscription to IQ is 50 (60) for 6 issues.

    In BrIef...FEBRUARY

    Whitney Houston (48) is found dead in her Beverly Hills hotel room, just hours before she is due to perform at a pre-Grammy award party.

    The 23rd annual Pollstar Awards names Neil Warnock UK booking agent of the year, while Barrie Marshall picks up the award for international promoter. Glas-tonbury wins international music festi-val and The O2 arena collects the inter-national venue prize.

    Armin Rahn, founder of Munich-based Armin Rahn Agency and Management, dies at the age of 58 after a long illness. During a career spanning four decades, Armin worked with a long list of top artists, and was a popular member of the ILMC.

    Westminster Council in London green lights Live Nations series of nine Hyde Park concerts scheduled for July 2012 including shows by Bruce Springsteen and Madonna, but it imposes strict noise limits .

    The Monkees frontman Davy Jones dies at the age of 66 after suffering a heart attack at a ranch near his Florida home, where he was visiting his horses.

    MARCHVivendi says it is in talks to sell off more than 500million worth of EMIs record label assets in a bid to win European regulatory approval for Universal Musics 1.5billion acquisition of the company.

    Italian rigger Matteo Armelini is killed in an accident during load-in for a Laura Pausini concert in Reggio Calabria. He was 32.

    Private equity firm CVC Asia Pacific puts its Australian ticketing company Ticketek and Sydneys Allphones Arena up for sale in a bid to reduce a AUS$2.7bn (2.1bn) debt run-up by Nine Entertainment, which owns the assets. Observers value the opera-tions at about AUS$600m (477m).

    Stuart Galbraith buys out AEGs 50% stake in Kilimanjaro Live for an undis-closed sum. Both parties say that they still

    intend to work together on events going forward.

    Stuart Clumpas, director of New Zealand venue Vector Arena, adds his voice to a campaign to tighten anti-scalping laws after tickets for One Directions sold-out tour appear on resale websites at up to 21 times face value.

    Michael Brenner is posthumously giv-en a lifetime achievement award at the German Live Entertainment Awards in Frankfurt. Brenner, who promoted musi-cals and such acts as Coldplay and Bruce Springsteen, was killed in a road acci-dent last year.

    Australian promoter Andrew McManus is rushed to hospital for emergency heart surgery after falling ill at a Lenny Kravitz show in Melbourne.

    Event infrastructure specialist The Arena Group raises 16.5m (20m) to fund its global expansion plans, thanks to finan-ciers Sports Investment Partners and MML Capital.

    T in the Park promoter Geoff Ellis reveals he is in talks to stage a similar festival in mainland China as early as next year.

    Kilimanjaro Live cancels the 2012 edi-tion of Sonisphere at Knebworth. The 6-8 July event was due to feature Queen, KISS, Faith No More and Marilyn Man-son, among others.

    Ebay-owned secondary ticketing service, StubHub, launches operations in the UK and admits it is looking at further expan-sion across Europe.

    APRILSerbian authorities arrest the venue owner and other individuals following a fire at the Contrast nightclub in Novi Sad that claims the lives of six people.

    PRS For Music reports total royalties collected in 2011 amounted to 630.8m (767m), an increase of 3.2% on the pre-vious year. Live music royalties grew by more than 8% to 22.5m (27.3m) during the same period.

    AEG wins the contract for the new 20,000-capacity Galactica Park arena, which is scheduled to open in Moscow in 2018. The US giant already secured a deal to run the 45,000-seat VTB Arena in the Russian capital, when it opens in 2016.

    International delegates visiting Tallinn Music Week in Estonia increase from 194 to 306. Despite only being in its fourth year, the event has doubled in size, with total delegates now up to 58