introduction to project management (pm101) course 4 ... · introduction to project management...
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Introduction to Project Management (PM101)
Course 4 – Stakeholder Management
Slide 1
Who is a Stakeholder? Anyone with a vested interest in the
project.
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Stakeholder Examples
Your Boss Shareholders The Government
Senior Executives
Alliance Partners Trade Associations
Your Coworkers Suppliers The Press
Your Team Lenders Interest Groups
Customers Analysts The Public
Prospects FutureEmployees
The Community
Your Family Users
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Slide 2
Steps in Basic Stakeholder Management
Identify stakeholders & all relevant information:◦ Role◦ Department◦ Knowledge◦ Expectations◦ Influence levels
Identify impact or support stakeholders could generate.
Assess stakeholder likely responses to possible situations.
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Slide 3
Stakeholder Super Groups People who have expressed an interest.
People who know it exists, but don’t know it can benefit them.
People who are unaware of your project.
People who oppose your project.
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Slide 4
The People Who Oppose Your Project:
Can their concerns be addressed?
Are there counter balancing benefits?
Note of their opposition in your risk management plan and how you plan to deal with their opposition.
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Slide 5
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Stakeholder Prioritization
Power or Influence in the Organization
Le
ve
l o
f S
up
po
rt
Where do you spendMost of your effort?
ManageClosely
Monitor(Minimum Effort)
KeepSatisfied
KeepInformed
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Review Questions:
1. What are the proper steps, in order, of stakeholder management?
A. Assess stakeholder likely responses to possible situations, identify impact
or support stakeholders could generate, identify stakeholders & all
relevant information
B. Identify stakeholders & all relevant information, identify impact or support
stakeholders could generate, assess stakeholder likely responses to
possible situations
C. Identify impact or support stakeholders could generate, assess
stakeholder likely responses to possible situations, identify stakeholders &
all relevant information
D. Identify stakeholders & all relevant information, assess stakeholder likely
responses to possible situations, identify impact or support stakeholders
could generate
2. What are the four (4) super groups of project stakeholders?
A. People who like the project, people who don't know about the project and
can be left out, people who don't know about the project and need to be
informed, people who know about the project and don't like it
B. People who know about the project and have expressed interest, people
who don't know about the project and can be left out, people who don't
know about the project and need to be informed, people who oppose the
project
C. People who know about the project and have expressed interest, people
who know about the project but don't know it can benefit them, people who
don't know about the project but would be interested if they knew, people
who oppose the project
D. People who like the project, people who know about the project but don't
know it can benefit them, people who don't know about the project but
would be interested if they knew, people who know about the project and
don't like it
3. All of the following EXCEPT WHICH are steps in dealing with stakeholders who
oppose your project?
A. Ensure their objections follow the proper risk management process
B. Are there counter balancing benefits?
C. Note their opposition in your risk management plan
D. Can their concerns be addressed?
4. Stakeholder prioritization requires the project manager to balance the following
two factors:
A. The amount of time you have and the project complexity
B. The stakeholder's level of project support and the amount of time you
have
C. The level of project support and the amount of time you have
D. The level of project support and organizational influence
5. Which of the following is NOT a key stakeholder question?
A. What financial or emotional interest does the person have in the project?
B. What is the stakeholder's current opinion of you and your project?
C. Who is likely to be influenced by their opinion?
D. What is it going to cost you to get the person on your side?
Answer Key:
1. B
The steps in basic stakeholder management are identify stakeholders & all
relevant information, identify impact or support stakeholders could generate, and
assess stakeholder likely responses to possible situations.
2. C
The four (4) super groups of project stakeholders are people who know about the
project and have expressed interest, people who know about the project but don't
know it can benefit them, people who don't know about the project but would be
interested if they knew, and people who oppose the project.
3. A
Ensuring their objections follow the proper risk management process is not a
step in dealing with stakeholders who oppose your project.
4. D
Stakeholder prioritization requires the project manager to balance the level of
project support and organizational influence.
5. D
The cost to get the person on your side is the only choice that is not a key stakeholder question.