introduction to do day dream -...

Do Day Dream

Opp Day Q1 2020

Information as of period ended 31 Mar 2020

Latest update on 29th May 2020

2

Revenue from sales Q1 2020

Revenue from sales (YoY)

Unit: THB Million

171144

31

46

0

50

100

150

200

250

Q1 2019 Q1 2020

Domestic Overseas

202190-6%

15%

85%

24%

76%

Products Group Distribution Channels

Skin Care46%

Cleansing15%

Sunscreen and Cosmetics

5%

Equipment16%

Consumers Goods12%

Gift Set5%

Skin Care76%

Cleansing9%

Sunscreen and Cosmetics

4% Gift Set12%

Modern Trade50%

Traditional Trade and Distribution Partner

18%

Export24%

E-Commerce6%

Others1.4%

Modern Trade43%

Traditional Trade and Distribution Partner

41%

Export15%

Others0.9%

Q1 2019

Q1 2020

Q1 2019

Q1 2020

48%

-16%

3


Revenue from sales by Quarter (QoQ)

Unit: THB Million

171129 134 118

144

31

53 38 54 46

0

50

100

150

200

250

300

350

400

450

500

Q1'2019 Q2'2019 Q3'2019 Q4'2019 Q1'2020

Domestic Overseas

15%

85%

29%

71%

22%

78%

31%69%

24%

76%

182202

173 172190-10% -5%

-0.6%10%

-15%

22%171

144

3146

0

50

100

150

200

250

300

350

400

450

500

Q1'2019 Q1'2020

Domestic Overseas

Unit: THB Million


15%

85%

24%

76%

202190

-6%

-16%

48%

4



Unit: THB Million

171144

31

46

0

50

100

150

200

250

Q1 2019 Q1 2020

Domestic Overseas

202190-6%

15%

85%

24%

76%

Do

me

sti

c

M O D E R N T R A D E T R A D I T I O N A L T R A D E

I N B O U N D T O U R I S T S

Q1 2019 Q1 2020

8%

-39% -74%

M O D E R N T R A D E T R A D I T I O N A L T R A D E

I N B O U N D T O U R I S T S

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020

Ex

po

rt E X P O R T

Q1 2019 Q1 2020

E X P O R T

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q4 2020

48%

72%

15%

71%

14%

-16%

15%

-48%

3146

48%

25%

-15%

5

Flagship Product 2019

2018 2019

No.1 SNAIL WHITE

MOISTURE

FACIAL CREAM

No.2 SNAILWHITE GOLD

No.3 SNAILWHITE WHIPP SOAP


PRETTIIFACE WINK BRIGHT

WHITENING SERUM


SOS HYALURON x3

CONCENTRATE SERUM


OXE'CURE

BODY ACNE SPRAY

No.1 SNAILWHITE

GOLD

No.2 SNAIL WHITE MOISTURE

FACIAL CREAM

No.3 SNAILWHITE WHIPP SOAP

6


7

Cost of goods sold Q1 2020

COGS

Unit: THB Million

190

608

862

1131

837

471

148106

43.3%

63.6%

69.7%67.6% 67.0%

64.6%

73.3%

55.7%

2014 2015 2016 2017 2018 2019 Q1 2019 Q2 2020

Gross Profit % Gross Margin

Gross Profit

Unit: THB Million

248

349 375

543

412

258

5484

56.7%

36.4%

30.3%32.5% 33.0%

35.4%

26.7%

44.3%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Raw material and Packaging Freight Labor Depreciation Others % of Sales

-28%55%

8

Selling & administrative expenses Q1 2020

147

331 319

581

510

432

9780

33.6% 34.6%

26.5%

34.7%

40.9%

59.2%

48.0%

42.3%

-50.0%

-30.0%

-10.0%

10.0%

30.0%

50.0%

70.0%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Advertising and Promotional Employee Costs Freight Others % of Sales

Selling Expense

Unit: THB Million

730

87

135159 167

4056

1.7%3.2%

7.2% 8.1%12.2%

20.9%18.5%

26.4%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Employee Cost Miscellaneous Depreciation and amortization

Tax and other fee Others % Gross Margin

Administrative Expense

Unit: THB Million

-17%

40%

9

Profitability Q1 2020

28

194

335 351

184

-53

19-11

6.3%

20.3%

27.0%

20.8%

14.2%

-6.7%

8.9%

-5.2%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020

Net Profit % of Sales

Net Profit

Unit: THB Million

Product Launched in 2019

10

Leading local beauty and healthy

company inThai market, owner of

NAMULIFE SNAILWHITE,

Oxe’Cure, PRETTii FACE,SoS,

Lesasha and Sparkle

11

Intermediary in trading

with foreign customers

DO DAY DREAM TRADING

100%

Investment arm for

overseas businesses

DO DAY DREAM HOLDING

100%

Domestic Distributor

NAMU LIFE PLUS

100%

Philippines Distributors

DO DAY DREAM PHILLIPPINES

CORPORATION

51%

Company structure and shareholding structure

Information as of 30 Apr 2020

Professional service

ALEXI TRANING AND

CONSULTING

76%

Skincare Importer/Exporter

JMS GLOBAL SOLUTION

40%

International Headquarter

DO INFINITE DREAM

100%

Dermatological Skincare

DREAM DERMATOLOGY

95%

Skincare for millennials

SKIN MAKE SMILES

70%

Health & Beauty Equipment Distributor

KURON

76%

12

OXE’CURE - Brand Strategy 2020

1.Official

Rebrand

And NPD

2.Strong

Communication

3.Expand

Distribution

“OXE’CURE IN CONTROL”

Focus on

online channel

13

OXE’CURE - Brand Strategy 2020

• Launching period of NPD 2020 were postponed from Q2 (Apr-May) to Q3 (Jul Aug)• Online Promotion : Fighting COVID19 with Oxe’cure

15

PRETTIIFACE - Brand Strategy 2020

16

KURON Company - Brand Strategy 2020

17

LESASHA Plan to launch 20 New Product in 2020

20

New Brand launch in Apr 2020

คุณสมบัติพิเศษ• ตัวเครื่องสามารถปล่อยประจุไอออนจ านวน

20,000,000 หน่วยต่อวินาที เพื่อฟอกออากาศรศัมี 30 ซม. รอบๆตวัเครือ่ง

• ช่วยปกป้องฝุ่ นละอองได้ละเอียดถึง PM2.5รวมถึงควนัและกลิ่นไมพ่งึประสงค์

• Non-metal ion generator ปล่อยประจอุออนโดยมรค่าโอโซนต ่า จึงปลอดภัยส าหรับการหายใจ

• ป้องกนัเชือ้แบคทีเรยีไดม้ากกวา่ 97% • รูปทรงทนัสมยั กะทดัรดั น า้หนักเบาพกพาไปได้

ทกุที่ สามารถใสส่ายเพ่ือคลอ้งคอได้

21

Philippines

22

Philippines

43%

15%

v

23

Philippines

24

Philippines

25

TABLE OF CONTENTSI Economic impact from COVID-19

26

IMF says 'Great Lockdown' global recession will be worst economic meltdown since Great

Depression in 1929

Source: IMF, Statista, BOT

GDP growth in 2020

(Estimated)

-5.3%

1980

Recession

Early in USA

and Japan

2002

Dot-com

bubble

2007

Subprime

mortgage

crisis

1997

Asian financial crisis

Tom Yum Kung

27

For their FIRST post-epidemic trip, 77% of the respondents would prefer domestic traveling

and 56% are willing to spend more

Source: Oliver Wyman, Surveyed in March 2020

Surveyed in March

28

Philippines

Followers +26%

29

Thailand

Followers +25%

30

Growth Drivers 2020

New Product/Brand LaunchTotal New 9 Products, 16 SKUs

Traditional Trade ChannelExpand Distribution Coverage from 1% to 3%

Increase point of sales in top tourist provinces

KURONHealth & Beauty Equipment Distributor

And BA Professional Service

JMS Global SolutionNew Brand, New Channel

Leverage distribution network

31

Do Day Dream is still young. We have a big dream.

We never stop growing to be the market leader.

Road to 2023Mission: Top 3 market leader in Thai facial skin care in 2023(current: No. 10 as of 2019)

To be top 3: Gain at least 12% market share(current market share 2.8% as of 2019)

How to grow the market share: Domestic channels / new country / new product

• Modern Trade: Increase variety of products

• Traditional Trade: Increase penetration (from 1% to target 30%)

• Inbound Tourist: Effective communication tools

(airport WI-FI, KOL) and Increase present in tourist provinces

• Export: New overseas subsidiaries and distributors

32

TABLE OF CONTENTS

Appendix

33

Online

Cross-border e-commerce

CHINA

Not required CFDA

Mainstream

online platform

Required CFDA

• Market size is much bigger than

Cross-border e-commerce.

• Allow wholesale transaction

• Lower transportation cost due

to the bundle shipments

• Cross-border is temporary

which is subject to change

according to Chinses policy.

• Not eligible for wholesale

transaction

Offline

Required CFDA

• Currently in talk with one of the

distributors

ALREADY

ENTERED

Main benefits of CFDA

• More easily accessible

in Mainstream online

platform and offline

channels which the

market is much bigger

than Cross-border e-

commerce alone

• No risk from the policy

change of Cross-border

e-commerce

NAMU LIFE

SNAILWHITE

SYN-AKE MIST

Q3 2018

NAMU LIFE

SNAILWHITE

WHIPP SOAP

Q1 2018

NAMU LIFE

SNAILWHITE

CLEANSING

Q1 2018

NAMU LIFE

SNAILWHITE

FACIAL CREAM

Q1 2018

Appendix: China outlook

Products with CFDA

34

Thailand Market Outlook

29.7

46.1

66.65.3

6.7

7.8

13.7

18.7

23.8

5.1

8.5

11.1

2.2

4.2

7

2012 2017 2022F

Thailand Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

7%

Facial Care 7.64%

Sunscreen 10.59%

Body Care 3.03%

Facial Cleansers 4.95%

Body Cleansing 5.46%

2017 -2022F CAGR Consumer Trend

• Consumers are now seeking sachet as both

trial and regular products which allow them to

try a new variants easily

• Consumers are shifting away from chemical-

containing products as they perceive natural

ingredients to be beneficial for skin care

• Aging Society in Thailand supports the

growth for anti-aging segment

Source: Euromonitor

Anti-agingUV/Whitening

Basic Care

Oil Control

116

52

84

35

Philippines

Philippines Market Outlook

5.98

10.9

7.2

9.5

126.6

8.6

10.1

1.2

1.6

1.9

0.2

0.4

0.6

2012 2017 2022F

Philippines Skincare Market Size

Facial Care Body Care Facial Cleasers Body Cleasing Sunscreen

Unit: THB Billion

5%

Facial Care 6.38%

Sunscreen 8.72%

Body Care 4.82%

Facial Cleansers 3.21%

Body Cleansing 2.78%

2017 -2022F CAGRConsumer Trend

• Consumer’s desire to improve

their looks was reflected in their

ongoing acceptance of global

trends, together with increasing

purchasing power.

• Consumer are not only adding

more such products to their daily

skin care routines but are also

trying out different formats

• High income consumers look for

more effective and gentler

products

Source: Euromonitor

35

28

21

36

Inbound Tourist Outlook

Source: Ministry of Tourism and Sports

Number of Inbound Tourist

7.006.11

8.006.44

3.17

2.76

3.12

2.53

0.00

2.00

4.00

6.00

8.00

10.00

12.00

Q1'2018 Q2'2018 Q1'2019 Q2'2019

Other Countries China

10.17

8.87

Unit: Million

Revenue from Inbound Tourist

395,916

293,602

401,269

275,904

175,724

147,738

172,530

138,614

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Q1'2018 Q2'2018 Q1'2019 Q2'2019

Other Countries China

571,640

Unit: THB Million

573,798

Unit: Million

Jan Dec

0.86 0.79 0.79 0.75 0.76 0.760.87 0.89

0.76 0.81 0.79 0.82

0.971.2

1 0.990.87 0.9 0.94 0.87

0.64 0.65 0.680.841.07 1.06 0.99 0.9

0.79 0.84 0.91.03

0.5

1

1.5

0.5

1

1.5

NUMBER OF CHINESE TOURIST

2017 2018 2019

11.12

488,129

8.97

448,433-19%

-22%-17%

-20%

37

Brands Portfolio 2020

201927 Products, 56 SKUs

20202 New Product

4 New SKUs(29 Products, 60 SKUs)

20192 Products, 2 SKU

20192 New Product


20194 Products, 4 SKU

20192 New Product


20199 Products, 19 SKUs

20193 New Product


Beauty Skin Care Derma Skin Care

Products

38

6.25.4

4.43.4

Smooth-E

3.6 3.8 3.9 3.7

Hada Labo

3.7 3.8 4.3

2.8

SnailWhite

15.215.214.614.9

Olay

1413.3

11.19.8

Garnier

9.18.5 8.5 8.1

Pond's

6.4 6.87.8

8.6

Eucerin

4.1 3.7 3.8 3.6

Nivea Men

-4%

-11%-1%

-18%-4%

0 0

1.93

Rojukiss

10%

1%

9.5 9.7 9.8 10.2

Dermo Expertise

2%

-9%

Market Share in Total Thailand

NO.10

Market Share

2019

0.2

0.2

39Source: The Nielsen Company * : Weighted Distribution

We are a top-of-mind brand in Thailand

Market Share of

Facial Moisturizer

2017: 3.8%

2018 :4.2%

2019 : 2.8%

No. 10in Thailand

Main

Business

Market Share

2017 : 5.0%

2018 : 4.1%

2019 : 2.0%

Supermarket/Hypermarket

No. 10in Supermarket/

Hypermarket

No. 7in Convenience

Stores

Market Share

2017: 3.0%

2018: 6.6%

2019 : 5.6%

Convenience Stores Open Trade

Market Share

2017 : N/A

2018 : 0.3%

2019 : 0.4%

No. 14in Open Trade

and Pharmacy

Pharmacy

Market Share

2017 : N/A

2018 : 1.8%

2019 : 4.3%

No. 7in Open Trade

and Pharmacy

40Note : Information as of 1 Nov 2019

New Product Q4 2019

Extensive Product Portfolio Covering Five Categories of Skincare

27 Products56 SKUs

9 Products19 SKUs

4 Products4 SKUs

2 Products2 SKUs

SOS HYALURON & COLLAGEN

FREEZE-DRIED MASK

THB 219

OXE’CURE POWDER MUD

THB 49

OXE’CURE ACNE

CLEAR POWDER LOTION

THB 229

CONTACT US

DO DAY DREAM PLC.

Investor Relations Department

Tel: +662-917-1219

Fax: +662-917-3054

Email: [email protected]

Website: www.dodaydream.com

Contact person

Ms. Chanoknan Thiemrat (Investor Relations)

Email: [email protected]

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