4WT  Media  OverviewQ1,  2013

Introduction

Why 2013 is year of Online Video

50% of all internet traffic is video

YouTube is 2nd largest search engine

4 Billion views per day

Video improves conversion by 25%-50%

Video is no longer an option, it’s REQUIRED

PhilosophyWe  understand   how   important  it   is   to   create   a   dialogue   with  your   audience,   and   convert  users   into   customers.   The  beginning   of   every   campaign  starts   by   truly   understanding  our   client’s   goals,   and   whether  it’s  genera<ng   leads,   increasing  s a l e s   o r   r e a c h i n g   n e w  cus tomer s ,   we   c rea te   a  customized   strategy   with  measurable  results.

CreativeStand  out  and  get  no@ced.

Video ProductionOur  secret  sauce.

Content SyndicationReach  the  right  audience.

Analytics & OptimizationMeasure  what  maEers.

Overview

Clients

“4WT  always  gets  our  projects  done  on  6me  and  on  budget.  I  highly  recommend  them.”-­‐Reza  Bavar,  CEO,  Kaloud

We service a wide range of clients & industriesCustom-tailored strategies • High impact content • Data-driven results

Branded  content

ZipRecruiterNa@onal  TVC

MakenWebsite  explainer  video

GoogleBranding/promo@onal  video

Case Studies

Our work speaks for itself

YouTube

Strategy & Approach

Your success is our success

Goal:What are your goals with this campaign?

Audience:Who are you trying to reach?

Placement:Where will this content be used?

Format:What is the nature of your message and how to express it?

Watch our Video

Video Production

Proven process from start to finish

Pre-productionDefine campaign goalsCreate outline/script

ProductionBroadcast quality HD videoOnsite greenscreen studio

Post ProductionMotion graphicsGoal-driven

From high level goals to execution, we deliver.

Web Video - Explainer video, Startup launch video, Product video, Welcome video

Branded Content - TV commercial, Sponsored content, Influencer video, Corporate communication

Documentary - Case study video, Customer profile, Event/promotional video

Types of Video Content

Content Syndication

Reaching the right audienceWe use a variety of tools & partnerships for campaigns.

Video Seeding:Our social video capability seeds content through a vast publisher network.

Influencer Outreach:We identify & connect with key bloggers/influencers to evangelize your content.

Talent Integration:We leverage an extensive network of YouTube influencers to make branded content.

Analytics & Optimization

Measuring the results & always improving

Analytics & Reporting:We live or die by our results and being data-driven is what helps drive constant innovation from our product team. Our clients’ goals become the centerpiece of every campaign, so everything from creative & strategy to production and content syndication, all culminates into the results.

Optimization:Our product team has the skills and expertise to execute technical projects:•Product development•Website redesign•Custom landing pages•Conversion optimization•User retention

If you look like a rockstar, we have done our job.

Team

John  Trefry  –  Founder  &  CEOExperience:  Docstoc,  Project  lead  to  build  32  iPhone/iPad  apps  &  over  1300  business  videos  Mahalo,  Created  company  first  licensed  content  for  Meredith  Publishing  

Doug  Leteux  –  General  Manager  Experience:  Experian  Interac@ve,  Product  director  oversaw  $9M  product  launch  Lending  Tree,  Created  automated  decision  engine  for  lead  aggrega@on

Zak  Richards  –  Head  of  Design  Experience:  Docstoc,  Lead  UX/UIYahoo!,  UX  designer  for  Yahoo!  News  and  Yahoo!  Sports    

James  Mitchell  –  Head  of  Video  Produc@onExperience:  4WT  Media,  Created  campaigns  for  clients  including  Microsob,  Google  &  TwiEer  NIDA,  Developed  &  implemented  extensive  crea@ve  educa@on  programs  

Contact:e:  info@4wtmedia.com

p:  323.250.6516

4WT Media | 3400 Airport Ave. Building D | Santa Monica, CA 90405

www.4wtmedia.com