as media intro 2013

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Page 1: As media intro 2013
Page 2: As media intro 2013

L.OTo become familiar with the course you are

about to undertake.

To identify how we “consume” our media in

2013.

Page 3: As media intro 2013

My MEDIA

PROFILE.

Page 4: As media intro 2013

AS Media Studies

Outline of the Course

Page 5: As media intro 2013

The course comprises of:

• Production portfolio = 50% of total AS mark

Exam units (2 hour written paper)

• Textual Analysis and Representation

Where we will look at TV Drama

• Institutions and Audiences

Our case study will be focused on the music industry.

Page 6: As media intro 2013

Production Unit.

You will first produce a preliminary short film to show a grasp of basic skills, then you will produce a longer sequence as your main task.

You are required to produce an evaluation of this production. It is very much an on going process. So keep all your work safely filed/saved on a your hardrive so you can use it as evidence of the creative process. http://alexmediacongleton.blogspot.co.uk

You can gain lots of marks through this unit ,so it is therefore imperative that you keep on task and organise your time outside of lessons effectively.

You get out what you put in.

Page 7: As media intro 2013

Key Skills to Success

• Mature approach to studies

• Good self-discipline when it comes to self-study

• Good organisational/time management skills

• Forward thinking skills

• Using initiative

Page 8: As media intro 2013

Books.

Page 9: As media intro 2013

Welcome to the world of Mac!

1. Get yourself used to using the macs.

2. Have a go at using some of the shortcuts.

3. See if you can find out which institution (Big company) produced one of the media products outlined on your profile.

Extension: Find out something you didn’t know about this media product.

Page 10: As media intro 2013

Hello Digital Natives! We were born in the digital age.

Page 11: As media intro 2013

Main Task

Pick one of the following new media products:

ArtPop by LadaGaga

Final Series of “Breaking Bad.”

Ibiza Annual 2013

Page 12: As media intro 2013

Open PowerPoint.

Create a presentation about how this product reaches its audience in a digital age. Use your Mac Shortcuts sheet to help you take some screen shots.

1. What/Who is the institution behind the product? 2. What internet (include social networking) sites are used to promote and

make the audience aware of this product? 3. If you were to “consume” this product on a portable device – Ipad, or

Phone. How would you do this?

Extension: Do the same for a less recent product of your choice. What’s the difference?

Page 13: As media intro 2013

Work for next lesson…

Pick a media product of your choice (

the newer the better) and research

and make a presentation or document

about how the makers of this product

work to combat piracy in 2013.

Think about the strategies they use.

Print this off (you will have to save it

on a usb to print) and stick it in your

book.