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International Association of Facilitators (IAF)Brand GuidelinesVersion 2.0 December 2015

promoting the power of facilitation worldwide

IAF Identity Guidelines version 2.0 Last revised December 2015 © International Association of Facilitators 2015

Table of Contents1 Introduction Page 01.1 Who we are Page 11.2 Building a Brand 1.3 Our Vision and Mission Page 31.4 Our Core Values Page 41.5 What we want to be known for Page 51.6 At the Heart of the IAF Page 61.7 Our tone of voice Page 71.8 Style Guide Page 81.9 Brand visual overview Page 9

2 Core Elements Page 102.1 The IAF logo Page 112.2 Correct use of our logo Page 122.3 Alternate use of our logo Page 132.4 Incorrect use of our logo Page 142.5 Exclusion zone and minimum logo size Page 152.6 Strapline and lock-up devices Page 162.7 Regional logos Page 172.8 Member logo Page 182.9 Certified Professional Facilitator logo Page 192.10 Facilitation Impact Awards Logo Page 202.11 International Facilitation Week logo Page 212.12 Using the logo on different page sizes Page 222.13 The IAF colour palette Page 232.14 Colour combinations Page 242.15 Typography Page 25

3 Using Images Page 263.1 Photography Page 273.2 Illustration Page 28

4 Stationery Page 294.1 A4 letterhead Page 304.2 US letterhead Page 314.3 Envelopes Page 324.4 Business card Page 334.5 Email signature Page 34

5 Applications Page 355.1 Brochures Page 365.2 Magazine Ad Page 375.3 Posters Page 385.4 Word templates Page 39 5.5 Powerpoint Page 405.6 Certificates Page 415.7 Campaigns Page 425.8 Website Page 435.9 Social media banners Page 445.10 Promotional items Page 45


Introduction1.1 Who we are Page 11.2 Building a Brand Page 21.3 Our Vision and Mission 1.4 Our Core Values Page 41.5 What we want to be known for Page 51.6 At the Heart of the IAF Page 61.7 Our tone of voice Page 71.8 Style Guide Page 8 1.9 Brand visual overview Page 9

IAF Identity Guidelines version 2.0 Last revised December 2015 © International Association of Facilitators 2015 1

The International Association of Facilitators (IAF) is a participatory organisation with members in more than 65 countries. As a professional association we set internationally accepted industry standards, provide accreditation, support a community of practice, advocate and educate on the power of facilitation and embrace the diversity of facilitators.

1.1 Introduction Who we are


Great brands are held together by brand guardians. They follow a framework known as visual identity guidelines. The primary objective of a brand guardian is to protect the principles within such guidelines so that all communications maintain the brand expression of the organisation. Applying these guidelines in a consistent way is the foundation of a powerful, long lasting and recognisable brand.

This brand book gives direction on the correct use of the IAF brand. These guidelines are a powerful tool that will help us create a strong, recognisable and unique brand, ensuring consistency wherever it is used across the world.

1.2 Introduction Building a brand


1.3 Introduction Our vision and mission

Our vision is to see professional facilitation used throughout the world to address the challenges faced by people in their groups, organisations and communities.

Our mission is to grow the community of practice for all those who facilitate, establish internationally accepted professional standards, build credibility and promote the value of facilitation around the world.


We are an inclusive organisation with members from all walks of life and different ethnic backgrounds. We are open to different views, perspectives and approaches to facilitation, with a focus on process facilitation.

Our members ensure we have a global perspective on how we facilitate. How we operate is grounded in professionalism. As facilitators, we are leaders in our field and strive for excellence in everything that we do.

1.4 Introduction Our core values

InclusivityOpennessGlobal perspectiveProfessionalismLeadershipExcellence


1.5 Introduction What we want to be known for

We want to be known for promoting the power of facilitation, raising standards worldwide, being at the heart of the facilitation community.

We leave people feeling in awe and wonder at what they have been able to achieve at the end of a professionally facilitated process.


If we were to use just one sentence to describe what the IAF does and stands for, it would be captured in this phrase.

Enabling Powerful Change.

Every meeting that is facilitated has an impact on the individuals and the groups they are a part of and enables a change in the way people think, act and impact the world around them.

1.6 Introduction At the heart of the IAF

EnABLInG POWERFUL CHAnGE


Our tone of voice is

• Dynamic and engaging

• Professional and approachable

• Concise and to the point

• We keep things simple, clear and jargon-free

• Confident and friendly.

1.7 Introduction Tone of voice

What we say is as important as how we say it, how we write it and how we display it. Our communication needs to be consistent and always have our audience in mind.


International English means spelling words like

organisation, globalisation, recognise with an ‘s’ not a ‘z’.

It also means spelling colour and honour with ‘ou’ not ‘o’.

The IAF acronym is always first spelled out in full in text as follows.

The International Association of Facilitators (IAF)

with ‘IAF’ in brackets.

Any further times the IAF is mentioned in the text, it can appear just like that.

1.8 Introduction Style Guide

We use International English spelling. In text we always spell the IAF acronym in full the first time as follows. ‘The International Association of Facilitators (IAF)’.


Our brand look and feel is made up of a number of elements including: our logo, our colours, our typeface, our design system and our style of illustration and photography.

When designed and balanced together, following the guidelines in this brand book, they create the professional look and feel that reflect our mission and core values that distinguishes us from other organisations.

1.9 Introduction Brand visual overview

Our logo Our colours Our Font

Our unique visual style Images that reflect who we are

Graphics that illustrate our message

FrutigerArial

Main headingSubheading

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2.0 Core elements2.1 The IAF logo Page 102.2 Correct use of our logo Page 112.3 Advanced use of our logo Page 122.4 Incorrect use of our logo 2.5 Exclusion zone and minimum logo size Page 142.6 Strapline and lock-up devices Page 152.7 Regional logos Page 162.8 Using the logo on different page sizes Page 172.9 The IAF colour palette Page 182.10 Colour combinations Page 192.11 Typography Page 20


The logo is the most visible element of our identity – a universal signature across all IAF communications.

The logotypeOur logo is clear, recognisable and confident signifying a guarantee of quality that unites our diverse group of international facilitators. As a valuable asset used to represent the entire association, it should appear on all material. This exact version must be used avoiding obstruction by any other elements.

File formatsAll Directors on the IAF’s global Board have access to the high resolution versions of our logos. The global logo depicted here is to be used on communications of a global nature, that is, information that pertains to all IAF members.

The regional logos depicted on page 16 are to be used for all events, communications, campaigns and other activities that occur at the regional level. These files are obtainable by contacting your regional Director.

Brand managementIn order to maintain the strength and integrity of the IAF brand, the creation of new logos and brand names, other than those in these guidelines, is restricted. If you have any questions or concerns regarding this, please contact the Director of Marketing & Partnerships on [email protected]

2.1 Core elements The IAF global logo


When using the global logo, maximum contrast should be provided between the background and the logo.

Our global logo can be reproduced in IAF Purple, white or black.

The Purple logo can be used on white, light or neutral backgrounds, such as off-white paper materials and light-coloured photographic backgrounds.

The white logo can be used on a solid colour background, such as purple and dark accent colours, black or photography.

The black logo can be used on a white, light background.

2.2 Core elements Correct use of our global logo

Colour / Process

Print Pantone ®

Special colour PMS 254

4 Colour process

CMYK 44/100/0/0

One colour black

One colour white

On-screen (RGB) Online RGB 159/27/150

Usage

Where special colours or fourcolour process is available.

Where one colour only is available.

For use on solid colours such as purple, black or over photography or illustrations


Our logo can be used as a window into the IAF world. Strong contrasting imagery, textures and illustrations can appear through our IAF symbol as shown here on the left. Care must be taken to ensure the maximum contrast so that the IAF letterform is clearly legible.

Please check with the Director of Marketing & Partnerships if you are unsure. Images with too much detail and small groups of people should be avoided.

This application of our logo works particularly well when using moving imagery in video and presentations.

2.3 Core elements Alternate use of our logo


The IAF logo must always be produced from original artwork in the correct colours and must always be proportionally scaled.

no changes can be made to the logo as this undermines the status of the IAF brand.

Here are some examples of incorrect usage.

2.4 Core elements Incorrect use of our logo

never distort our logo

never use our logo on a coloured background

never use the black positive logo on a dark coloured background

never use the black negative logo on a light coloured background

never change theshape of our logo

never apply shadows to our logo

never stretch our logo

never underline our logo

never change the proportion of our logo

never recreate the logo. Always obtain the correct version from the IAF

never alter the colours of our logo

never apply colours in the letters of our logo

iAf


To ensure stand-out and legibility it’s important our logo maintains a certain distance from other graphic elements, text and imagery. We call this clear space area the exclusion zone. A minimum clear space area (shown left as ‘i’) must be maintained around our logo. For clarity, the smallest size our logo can be used is 10mm in width.

2.5 Core elements Exclusion zone and minimum logo size

Minimum logo size

10mm

The exclusion zone is the height of the ‘i’ without the dot or tittle


Our unique strapline has been crafted to communicate what we do. The strap-line and logo have been designed to work together to maximise legibility in exact proportions. The distance between our logo and the strapline is the height of the ‘i’ without the dot (tittle).

The logo and strapline lock-up depicted here is a unit like a picture and should never be recreated.

2.6 Core elements Strapline and lock-up device


The IAF is an international association and our regional logos reflect that.

Each region has its own unique logo and colourway that distinguishes it from the other.

The purple IAF logo is used solely for Global communication and cannot be used at a regional level.

When you are advertising or promoting an event in your region, please always use your unique logo file.

Check if a template for your document already exists in your regional section. If not, you may use a .jpg format which you will be able to view, but this format is not suitable for professionally printed publications. For web use, a .jpg is usually the best format. Each logo application requires a specific logo size, and these details are shown in section 2.5.

The original files and artwork for the regions can be obtained from your Regional Director. If you are unclear about its use, please contact the Director of Marketing & Partnerships on [email protected]

2.7 Core elements Regional logos

PANTONE 375


As an IAF member, you can display your membership with the IAF Member logo.

Two versions of the logo are available. A horizontal version with strapline and a stacked version without strapline. Both can be used on stationery, email signatures and marketing materials like brochures and flyers. See page 34 for the recommended layout for your email signature.

The original files and artwork for the members logo can be obtained directly from the IAF website. Please log-on to the site at www.iaf-world.org and visit the ‘Your IAF’ tab in the member’s section.

2.8 Core elements Member logos

Memberpromoting the power of facilitation worldwide

Member


IAF Certified Professional Facilitators have the ability to show their accreditation with the CPF logo.

The logo can be used on stationery, email signatures and marketing materials like brochures and flyers. See page 34 for the recommended layout for your email signature.

The CPF pin is gold and Platinum for outstanding members.

The original files and artwork for the CPF logos and pins can be obtained from the Director of Marketing & Partnerships on [email protected]

2.9 Core elements Certified Professional Facilitator (CPF) logos

CPF Pins

Gold Platinum(for outstanding members)

Side view


The Facilitation Impact Award (FIA) has its unique logo. The simple and clear design reflects the family feel of the IAF.

For general purposes and advertising FIA events, the purple logo can be used on and off line.

For the awards, the Silver, Gold and Platinum logos can be used.

The original files and artwork for the FIA logos can be obtained from the Director of Marketing & Partnerships on [email protected]

2.10 Core elements Facilitation Impact Award (FIA) logos


The IFW has its own logo with the date associated with it.

The logo can be used for online promotion of this yearly event.

The original files and artwork for the IFW logo and social media banners can be obtained from the Director of Marketing & Partnerships on [email protected]

2.11 Core elements International Facilitation Week (IFW) logo

Facebook Banner


The preferred position for our global and regional logos is top left on any given format. It can also appear bottom left. When positioned at the top of a layout it should vertically align to the top margin. Alternatively, if positioned at the bottom then it must vertically align with the bottom margin.

2.12 Core elements Using the logo on different page sizes


Logo sizes for A-size paper formats A3 = 35mm x 28mm A4 = 25mm x 20mm A5 = 18mm x 14mm A6 = 12mm x 10mm




A3

A4

A5

A6

Sizes shown are to scale but not at 100%

30mm

20mm

Top7.5mm

Left10mm

Top10mm

Left15mm

Top15mm

Left20mm


Passion and Courage. The IAF purple is used for all international communication and represents the main IAF colour.

The accent colours represent the different regions and can be used to highlight text, for backgrounds and illustrations. When used in headings and titles, the lighter accent colours are not recommended for type sizes below 16 points.

Our colours give us our personality. We’re both confident, modern and international in our approach and outlook. IAF Purple is our core colour and represents all board level communications.

The colour purple has different meanings in different cultures. For some it has regal connotations, for others it represents wisdom. The IAF global purple stands for Creativity, Imagination, Awareness,

2.13 Core elements The IAF colour palette

IAF Global PurplePMS 254C CMYK 44/100/0/0 RGB 159/27/150

IAF RedPMS Strong Red C CMYK 1/100/51/6 RGB 217/0/76

IAF Light BluePMS 279C CMYK 71/37/0/0 RGB 81/141/203

IAF White Paper colour RGB 255/255/255

IAF OrangePMS 1505C CMYK 0/72/100/0 RGB 244/108/34

IAF TealPMS 308C CMYK 100/59/35/16 RGB 0/90/124

IAF Grey80% Black CMYK 0/0/0/80 RGB 88/89/91

IAF YellowPMS 130C CMYK 0/38/100/0 RGB 254/174/23

IAF TurquoisePMS 3272C CMYK 100/3/50/0 RGB 0/167/157

IAF Lime GreenPMS 375C CMYK 46/0/100/0 RGB 151/201/61

Our core colours

Our dark accent colours Our light accent colours


Our colour palette works together really well and can be mixed and used in varying proportions to give a strong and vibrant impression or a bright and lighter one.

Each region can use the whole colour palette with their regional logo.

Generally speaking, dark backgrounds work well with brighter highlights, and light backgrounds work well with darker highlight colours.

Ensure there is always enough colour contrast. Here are some examples of different moods that you can create with colour.

2.14 Core elements Colour combinations

Additional information about the event

Event NameEvent descriptionCity | CountryDate Month Year












2.15 Core elements Typography

Typography is a powerful tool in developing a visual identity. It pulls together our communications and makes it distinctive.

Frutiger is our primary font. Its clean lines give the IAF brand its individuality. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger and was commissioned in France in 1968 for the directional signage system of the then new Charles de Gaulle International Airport. It has stood the test of time and has been chosen for its modern, simple and legible yet warm and approachable character.

For electronically communicated materials, online and when there is no access to Frutiger, the system font Arial may be used.

You can purchase the Frutiger Font family here: http://www.fonts.com/font/linotype/frutiger-family

Frutiger 56 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz (,:?!@£$%&<) 0123456789

Frutiger 66 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz (,:?!@£$%&<) 0123456789

Frutiger 46 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(,:?!@£$%&<) 0123456789

AaFrutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(,:?!@£$%&<) 0123456789

Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(,:?!@£$%&<) 0123456789

Frutiger 45 Light ABCDEFGHIJKLMnOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(,:?!@£$%&<) 0123456789


3.0 Using images3.1 Photography Page 223.2 Illustration Page 23


3.1 Using images Photography

For great examples of photography and illustration use, refer to the website.

It is more visually powerful to use one overall photo in single-page applications, such as advertisements, banners and product sheets.

When selecting photos for larger layouts or complex messages, look for opportunities to tell a simple story which supports the written content and helps the IAF audience to understand and engage with the message.

Crop photos to create dynamic scale relationships on your page layout. Eliminate distracting or less attractive details and focus on the most important aspect.

Full colour images should be bright and energetic. Use interesting perspectives and angles to create a direct, fresh, and dynamic look.

Show the diversity of people in the IAF organisation and in the IAF Focus areas of facilitation. This includes age, gender, dress, country of origin, and areas of responsibilities in relation to facilitation.

Use the eight photography themes as a guide when selecting imagery.

People Facilitation Inclusivity Openness Global perspective Professionalism Leadership Excellence

The themes are based on key pillars of the IAF brand and reflect the IAF brand personality and style, as well as IAF members areas of expertise.

Real photographs (not clip art or stock images) should be used whenever possible to convey these themes. When real photographs are not available, stock photography that look real is acceptable, but should only be used in meaningful ways. IAF messages are better portrayed through real photographs of real people, real environments, and real world situations. If you require help selecting photos or would like access to our current stock, please contact the Director of Marketing & Partnerships at [email protected]


3.2 Using images Illustration

Our illustration style express the same principles as our brand look and feel. A simple line can convey a strong and powerful message.

Contrasting background colour with simple line drawings is our illustration style.

When commissioning new illustrations, keep our tone of voice in mind and ensure the illustrations are

Warm Engaging Dynamic Impactful Interesting

We have an image bank of illustrations available and if you need to commission an illustration for a specific event, please contact the Director of Marketing & Partnerships on [email protected]


4.0 Stationery4.1 A4 letterhead Page 254.2 US letterhead Page 264.3 DL, C5 and A4 Envelopes Page 274.4 Business card Page 284.5 Email signature Page 29


4.1 Stationery A4 letterhead

Layouts for stationery have been created to maximise the impact of the main logo. The exclusion area around the logo is strictly maintained.

Using the letterhead The IAF logo prints in PMS 254

The full association name appears above the address details at the bottom left-hand corner.

Address and registration details print in 80% black except the ‘t’, and ‘e’ which print in the PMS 254.

The registration details where appropriate for different regions appear as the last line of the address.

Letterhead templates should be laser printed onto pre-printed headed paper.

They must be set up according to these guidelines.

For US letter specifications please see page 26

Use an uncoated paper stock 120gsm

To request original artwork, please contact the Director of Marketing & Partnerships on [email protected]


Name SurnameTitleCompany nameFloor/building nameStreet nameCity/County and postcode

00 Month YearRef CPG CI DC 01/01 CONFIDENTIAL

Salutation

Subject of letter ideally no more than 2 lines long in upper and lower case.USING CAPITALS IS OPTIONAL.

The presentation of letters on the new stationery is an integral part of our new image. Thisformat works with the stationery design to ensure clear and consistent communications.All letters should be typed in the typeface Arial, 11pt on 13pt line feed. The text shouldhave a maximum length of 155mm ranged left. Upper and lower case letters. The left and right hand margins are 25mm.

Double-space between paragraphs. Don’t indent at the start of paragraphs. Don’thyphenate a word at the end of a line. Don’t underline block capitals. Use bold, italicsand underline sparingly for emphasis.

• Usebulletpointsandtabsof5or10mmtohighlighttext• Usebulletpointsandtabsof5or10mmtohighlighttext

Use Arial bold for sub-headingsThe complimentary close is two line spaces below the last line of the letter.The name of the sender is minimum three lines below the complimentary close.

1.1 Optional paragraph numbering use 10mm tabs for 2 levels1.2.1 Optional paragraph numbering use 15mm tabs for 3 levels

Complimentary close

Name of senderTitle of sender

cc Addressee name

International Association of Facilitators (IAF)15050 Cedar Avenue South #116-353 Apple Valley MN 55124t +1 (0)800 281 9948 e [email protected] w www.iaf-world.org



Addressee nameAddressee titleCompany nameFloor/building nameStreet nameCity/County and postcode


Salutation







Complimentary close


cc Addressee name



4.2 Stationery US letterhead – letter (215.9 x 279.4mm) and legal (215.9 x 355.6mm)

Layouts for stationery have been created to maximise the impact of the main logo. The exclusion area around the logo is strictly maintained.

Using the letterhead The IAF logo prints in PMS 254

The full association name appears above the address details at the bottom left-hand corner.

Address and registration details print in 80% black except the ‘t’, and ‘e’ which print in the PMS 254.

The registration details where appropriate for different regions appear as the last line of the address.

Letterhead templates should be laser printed onto pre-printed headed paper.

They must be set up according to these guidelines.

For A4 letter specifications please see page 25.

Use an uncoated paper stock 120gsm

To request original artwork, please contact the Director of Marketing & Partnerships on [email protected]

Addressee nameAddressee titleCompany nameFloor/building nameStreet nameCity/County and postcode


Salutation







Complimentary close


cc Addressee name




4.3 Stationery DL, C5 and A4 envelopes

IAF envelopes feature the IAF logo at the top of the envelope and the address details underneath or at the bottom of the envelope depending on the size.

IAF branded labels can also be used instead of printed envelopes.

To request original artwork of the logo, please contact the Director of Marketing & Partnerships on [email protected]

International Association of Facilitators (IAF) 15050 Cedar Avenue South #116-353 Apple Valley MN 55124 USA







4.4 Stationery Business card (85 x 55mm)

A template for the IAF business card is available for Directors and others within the Association with global leadership roles.

Board members will be contacted by the IAF Secretary upon their appointment to arrange for business cards using this template.

Cards shown here at 80% ratio.






Name Surname TitleInternational Association of FacilitatorsIAF CertifiedTM Professional Facilitator

City, Countrye [email protected] www.iaf-world.org

Front

Regional

Global

Back


Name Surname Regional Director, AfricaInternational Association of FacilitatorsIAF CertifiedTM Professional Facilitator

City, Countrye [email protected] www.iaf-world.org

Front Back




4.5 Stationery Email signature

The IAF email signature is to be used by all Directors and others within the Association with global leadership roles.

For email signatures, use the global IAF logo with strapline followed by the name and Surname in IAF Purple, and all descriptions like City, Country, email address, phone number, website and social media links in IAF grey. Use Arial 9pt on 11pt for all information.

‘Learn more about the IAF’ are links to IAF Global.

Regional Directors can add the ‘Learn more about the IAF (name of Region)’ to their email signatures.

The business card, email signature and other related templates are made available to incoming Directors as a part of their Board welcome package.

Name Surname TitleIAF CertifiedTM Professional Facilitator, International Association of FacilitatorsCity, Country | e: [email protected] | t: +1 (0) 2345 67890

Learn more about the IAFWebsite | LinkedIn | Facebook | Twitter

Learn more about the IAF RegionWebsite | LinkedIn | Facebook | Twitter



5.0 Applications5.1 Brochures Page 315.2 Magazine Ad Page 325.3 Posters Page 335.4 Word templates Page 34 5.5 Powerpoint Page 355.6 Certificates Page 365.7 newsletter Page 375.8 Website 5.9 Web banners for social media Page 39


5.1 Applications Brochures

The IAF brochure design uses white space as part of it’s layout style.

The accent colours can be used as background colours and used in headings to bring the page to life.

Double page spreadCover example

Main headingSubheading

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Nequo del imuscid expliqui bea doluptae con cor rerovitatias molupta epratenis id undam ea necum arum nesed quiatet earum estrum litis essim consequam de idi omnihil iaesseq uodisquides ad quaspe et eumeni beateces esenien ienihil ipsa volupta turest aut am site culliquidi dolum conse plis que possimusam, cus saes perum deligendunt omnis ut quiduscit faccus vent adit et adicim duciur? Itatio volorem sae reicia volorumet

volorerore, quaecto to con nes simi, ut rate volorercia si idunt demquatem laut esequas andi reprae pereper iberibus solorum et adit omnia sitatioreria sent arit harum reped quatur restecturio officabor soloreped mod eum aut quaspis mollesti sunditi autentio cus nonsequo etus audia veliatq uatemque nonsecea aut platque pliqui sitis eum eici dus, id modi to quam am doloria dolupta dolupta sequi voloris dolo ea sum dolorem aris conest atur, eos auditendus, sit, assequi bearia simagnat et vidus, voluptatum dit licte nonsequi uta im fuga. Nam, ium non sequatur anda dollor autassum quos sitati bus aut fugianis es mo im harione stiorrum, il eatam quidele ndaere nonseditiis dolore simintibus.

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01 IAF International Association of Facilitators IAF International Association of Facilitators 02

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in the momentAn analysis of facilitator impact during a quality improvement process Erik Shaw, Anna Looney, Sabrina Chase, Rohini Navalekar, Brian Stello, Oliver Lontok and Benjamin Crabtree



5.2 Applications Magazine Ad

For our advertising, our logo is placed in the bottom left margin.

Use a selection of images, a large illustration or image to reflect the core message of the Ad.

Use Frutiger Bold for headings and Frutiger Roman for body copy.

Ideal type sizes for an A4 Ad are 29pt on 33pt for headings and 11pt on 13pt for body copy.

Photography and illustrations are available from the IAF office.

Ads should be approved by the Director of Marketing & Partnerships on [email protected]

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To apply, please contact NAME SURNAME quoting reference ABC123/AB, by sending full career details ideally via email to [email protected] or altertnatively to the recruitment team, the street corner, the big city, Town centre, AB1 1AB. For an initial discussion call the number below and ask for Name.

Main heading in Frutiger BoldLocation and date in Frutiger light

We leave people feeling in awe and wonder at what they’ve been able to achieve at the end of a facilitation process.

iaf-world.org International Association of Facilitators (IAF)+44 (0)20 8144 7684 [email protected]


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To apply, please contact NAME SURNAME quoting reference ABC123/AB, by sending full career details ideally via email to [email protected] or altertnativelyto the recruitment team, the street corner, the big city, Town centre, AB1 1AB. For an initial discussion call the number below.

Many minds make bright workExecutive board member

iaf-world.org International Association of Facilitators (IAF)+44 (0)20 8144 7684 [email protected]



5.3 Applications Posters

Our poster designs are striking and impactful, yet clear and simple.

The logo is placed top left and can be used with or without the strapline.

Make sure the core message is clearly visible ensuring good contrast of colour with the background.

You can use the accent colours for the background and one large illustration or one large photograph.

Ideal type size for A3 posters is Frutiger 48pt on 54pt

Ideal type size for A4 posters is Frutiger 34pt on 38pt

Use Frutiger Bold for main headings and Frutiger Roman for body copy.

Always use original artwork of the logo when creating Posters. Please contact the Director of Marketing & Partnerships on [email protected]


Event NameAnnual Conference 2015City | Country3-5 October

iaf-world.org

International Association of Facilitators (IAF)+1 (0)20 345 6789 [email protected]



Event NameAnnual Conference 2015City | Country3-5 October

iaf-world.org

International Association of Facilitators (IAF)+1 (0)20 345 6789 [email protected]


5.4 Applications Word Templates

The association has a number of Word templates that are made available for the Global Board of Directors and others in leadership positions, which are included in the Board welcome package or through the Director of MAP.

Regional templates, when available (Phase II) will be obtainable through the Regional Directors.


Name SurnameTitleCompany nameFloor/building nameStreet nameCity/County and postcode


Salutation







Complimentary close


cc Addressee name





5.5 Applications Powerpoint

Our presentation style has an open, clear and engaging feel.

Use our corporate grey for main text and IAF Purple for headings when communicating at a global level.

The accent colours can be used to highlight messages and for background colour.

Ensure the page has white space and is not to busy.

Use Arial Bold for headings and Arial Regular for body copy.

Cover: Arial Bold 51pt on 51pt

Intro text: Arial Regular 33pt on 35pt

Body copy: Arial 21pt on 23pt

The template for PowerPoint presentations is available through the Director of MAP and its use should be shared with the Director of MAP.

Our values• Inclusiveness – including the full spectrum of

personal, professional and cultural diversity in our membership and in the field of facilitation

• Global – connecting and serving facilitators locally, nationally and internationally

• Participation – advocating participative methodologies that generate ownership of decisions and actions

• Celebrating – celebrating life through spirit filled quality interchange activities and events

• Innovative – modeling a participative and flexible organisational structure that promotes growth, change and learning

• Social responsibility – supporting socially responsible change within private, public and voluntary organisationspromoting the power

of facilitation worldwide

Introducing the International Association of FacilitatorsDate and Location

Where we areOur 1400 members represent each region and each region elects a director to the Board of the IAF.We are truly a worldwide organisation.


We enable change in the way people think and act and impact the world around them.



5.6 Applications Certificates

Our global certificates have a unique and distinctive look with a simple and clear layout.

Certified Professional Facilitator

CPF Re-certification

Certificate of Appreciation

Hall of Fame

IAF Certified™ Professional Facilitator

This certifies that:

Name SurnameHas demonstrated the IAF’s Core Competencies and is recognisedby the Board as an IAF Certified Professional Facilitator

Authorised by Kimberly Bain, Chair of the Board, on [Month] [Day] [Year]Certificate Number: [123456]Valid until [Month] [Year]

A. Create Collaborative Client Relationships

B. Plan Appropriate Group Processes

C. Create and Sustain a Participatory Environment

D. Guide Group to Appropriate and Useful Outcomes

E. Build and Maintain Professional Knowledge

F. Model Positive Professional Attitude

The International Association of Facilitation has identified the following six areas of core competency for facilitation:

IAF Certified™ Professional Facilitator

This certifies that:

Name SurnameHas demonstrated the IAF’s Core Competencies and is recognisedby the Board as an IAF Certified Professional Facilitator

Authorised by Kimberly Bain, Chair of the Board, on [Month] [Day] [Year]Certificate Number: [123456]Original Certificate Date: [Month] [Day] [Year]Re-Certification Date: [Month] [Day] [Year]

A. Create Collaborative Client Relationships

B. Plan Appropriate Group Processes

C. Create and Sustain a Participatory Environment

D. Guide Group to Appropriate and Useful Outcomes

E. Build and Maintain Professional Knowledge

F. Model Positive Professional Attitude

The International Association of Facilitation has identified the following six areas of core competency for facilitation:

Certificate of Appreciation

This certificate is presented to

Name SurnameIn appreciation of exceptional voluntary service to the International Association of Facilitators.

Authorised by Kimberly Bain, Chair of the Board, on [Month] [Day] [Year]

Our vision is to see professional facilitation used throughout the worldto address the challenges faced by people in their groups, organisations and communities.

Our mission is to grow the community of practice for all those who facilitate, establish internationallyaccepted professional standards, build credibility and promote the value of facilitation around the world.

International Association of Facilitators

Hall of Fame

This certifies that the IAF inducts

Name SurnameInto its Hall of Fame, the Association’s highest distinction for outstanding dedication and service to both the IAF and the field of facilitation.

Authorised by Kimberly Bain, Chair of the Board, on [Month] [Day] [Year]

Our vision is to see professional facilitation used throughout the worldto address the challenges faced by people in their groups, organisations and communities.

Our mission is to grow the community of practice for all those who facilitate, establish internationallyaccepted professional standards, build credibility and promote the value of facilitation around the world.

Our guiding values are

Inclusivity

Openness

Global perspective

Professionalism

Leadership

Excellence


Animation stills Campaign images for Facebook and Twitter

Emailer

5.7 Applications Campaign

Here is an example of a campaign working across multiple devices. Clear icons illustrate key messages for simple animations and static images.

For images and animation Frutiger Black 36pt on 31pt is used for headings and Frutiger Roman 28pt on 34pt for general copy.

Call to action lines such as ‘Discover more’ are Frutiger Bold 28pt on 30pt.

To maintain consistency across banners on the home page, Facebook and Twitter, one colour was selected and another to highlight text and maximise legibility. Short punchy headlines in white work best. Always choose a maximum of two highlight colours per page as not to make the page overly colourful.

To see animation of the IAF Inspiring campaign highlights, click link below https://youtu.be/Kygr2pDu1b8

Campaign banners


5.8 Applications Website

The design of the website is clear, clean and simple, in line with the IAF brand look and feel.

Website design by Gusto Digital Design


5.9 Applications Social Media Banners

Social media banners offer an opportunity to spread the message of the IAF.

Here are some examples of how illustrations can be used to communicate the IAF values with social media banners.

LinkedIn

Twitter

Facebook


International Association of Facilitators (IAF)Organisation


International Associationof Facilitators (IAF)


5.10 Applications Promotional items

The IAF logo can be applied to good quality items to promote your events and conferences.

Here are some examples of how the logo can be used.

Always use master artwork when creating new items to ensure a high quality result.

Any design for merchandise must be approved by the Director of Marketing & Partnerships on [email protected]

promoting the power of facilitation worldwidepromoting the power

of facilitation worldwide



IAF Pins: Global

Regional

Distinction

Silver Gold Platinum

Side view

‘An inspiring quote

relating to facilitation

here’


The IAF Master Brand colours, typography and imagery are the building blocks of a strong visual identity system.

When applied correctly, at the global level and within our regions, our brand becomes a universally recognised asset that communicates the IAF identity and benefits the entire IAF community across the world.

The visual assets in these guidelines are to be used only as described here. If you are in need of assistance regarding their correct use, please contact the Director of Marketing & Partnerships email [email protected].

Together, with these guidelines, we can build a strong, recognisable and unique brand worldwide.

Director of Communication Director of Membership Director of Marketing & Partnerships

IAF Identity Guidelines version 2.0 Last revised December 2015 © International Association of Facilitators 2015 Branding & Design www.hartleyandsoul.com

international association of facilitators (iaf) brand ... brand guidelines... · 2.1 the iaf logo...

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