intermediate social media
TRANSCRIPT
Suchandrika Chakrabarti
Community Newswire Manager
Media Trust@SuchandrikaC
#IntSocMed
Positive change through the power of media• Open courses- Regular training sessions on marketing,
digital and PR & media relations led by industry professionals
• Bespoke training and consultancy – Expert-led. tailor made training and consultancy packages to meet the individual needs and requirements of your organisation
• Productions – Award winning films for charities
• Community newswire – Our free-to-use Community Newswire service helps charities, communities and citizen journalists get their stories into the national and regional media
Engaging with Erasmus Plus UK
On Facebook On Twitter
@erasmusplusUKfacebook.com/ukerasmusplus
1. Have fun, be fun
2. Be topical, timely and relevant
3. Be visual (see below)
4. Be concise – think of mobile users
5. Be open to discussion
6. Ask questions
7. Post inspirational quotes (occasionally)
8. Don’t beg for likes
9. Post full links within FB – they get 3x more clicks
10. Develop an authentic tone
1. Follow other projects, see how they’re doing it
2. Respond quickly with with .@ so everyone can see your replies
1. Answer each and every query – others can see when you don’t
2. Always shorten your links
1. Aim for <125 characters
6. Ask questions, solicit opinions
7. Share great articles linked to your cause
8. Twitter displays pics in the timeline, so try to get as many in as possible
9. Use lists to sort other users into helpful groups, plus add a community feel
10. Consider Twitter takeovers from happy beneficiaries to occasionally vary tone
Don’t forget the hashtag! #IntSocMed
Paper.li
Great for sharing news: can automatically update on Facebook or Twitter
•Mentions your retweeters and makes them feel part of your community
•Showcases your multimedia
Collates blogposts, social media, images, video, audio...
Storify
Perfect for showing off events and connecting you to interested people who couldn’t make it. Can also be used as a slideshow, so good for showcasing projects.
If not, I hope you feel like this…