Social Media:Intermediate

Tuesday 15 March 20112pm - 4.30pm

Agenda

• What is Social Media (recap)

• Why use Social Media for audience

development/engagement

• Case studies

• Group ideas generation/exchange

• Q&A

Intended Outcomes

• Learn something new

• Spark new ideas

• Troubleshoot concerns/resolve issues

What is Social Media?

(recap)

Social Media is…

…an online conversation,

which isn’t controlled or organised

but is organic, fluid and with a human

voice.

The conversation is powered by…

• Social networks

• News and bookmarks

• Blogs

• Micro-blogging

• Video sharing

• Photo sharing

• Message boards

• Wikis

• Social gaming

• Pod casting

Top UK Social Networking

Websites

• Facebook (25,669,000)

• Blogger (8,157,000)

• Twitter (4,386,000)

Source: Nielsen (October 2010)

Top 15 Social Networking Websites (UK)1. Facebook 2. YouTube 3. Twitter 4. Facebook Mobile 5. Yahoo!Answers 6. MySpace 7. Yahoo! UK & Ireland Answers 8. Gumtree 9. LinkedIn 10.Club Penguin 11.Bebo 12.Moneysavingexpert.com Forums 13.Tagged 14.YouTube Mobile 15.BBC Forums

Source: Experian Hitwise (October 2010)

Why use Social Media?

• Learn what people are saying about you/your organisation

• Create a buzz for events and campaigns• Increase brand exposure• Identify and recruit influencers to spread your

message• Find new opportunities and customers• Support your products and services• Improve your search engine visibility• Gain competitor intelligence• Get your message out fast• Retain clients by establishing a personal

relationship

How do you measure the

impact of Social Media?

Case Studies

BT: Plan the wedding

• A campaign website (share & blog)

• A Facebook advert (poll)

• A Facebook page (24k like it)

• A Facebook app (prize draw)

• A YouTube campaigns channel

• Tweets

• Announced July 2010

Peugeot: Who Dunnit

• A Facebook page (6.5k like it)

• An interactive game

• Plus press, radio, TV

Smirnoff Nights

• A campaign website

• A Facebook page

• A Twitter feed

• A Flickr group

• A YouTube channel

And some more…

• Rowse Honey

• Innocent

Check out:

• 20 best social media campaigns

• 5 Winning Social Media Campaigns to Learn From

• Social media video Case Studies

Ghost the Musical Shire Hall Gallery CBSO PodcastsRSC YouTube Channel IDFB2010 WNO Tweets We’ll Tweet Again BMAG Tweets mac foursquare

BCMG’s website

• Google Art Project

• Museum of London Camera iPhone App.

• Facebook – Top 100 places

• CBSO Orchestra Auction

• Birmingham Royal Ballet

Arts and Cultural Sector

• QR Code• Twitter Balloon • Tweet Deck / Hoot Suite / Bit.ly• Google maps • Google Documents• Mind Meister

Worth a look at…

Brainstorm/ Thought-shower

Q&A

New Media AgeWebby Awards