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Social Media Management Workshop - Intermediate

Social Media

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Welcome!

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About Me

• Extensive Social Network Experience

• Certified Software Specialist

• BA in Human Relations

• Master’s Educational Technology (candidate)

• Adult Education Certificate

• Information Technology (IT) Customer Care

• Blogger (WordPress)

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Objective

Is to introduce you to the basics of Social Media Management

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Housekeeping!

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Contact Preferences

How would you like to be contacted about workshop resources and follow ups?EmailBlogFacebookLinkedIn

Send me an email with your preference(s):

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Social Media & Learning

Three basic learning styles: Visual Auditory kinesthetic

Online LearningSelf-Directed LearningCollaborative LearningLifelong Learning

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Social Media for Personal Use

JournalingDiaryResearchLibraryScrapbookPhoto album

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Creating an effective Social

Media Profile/Pages

Attract, Follow and Engage

Followers and connections

Post frequent consistent and relevant Status

Updates

Review post and

Followers Analytics

Establish Presence

Amplify Presence

Build NetworkAnalyze &

Refine

Social Media Management Four Step Process

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• Establish online presence

• Events• Conferences• Books• Promotions• Newsletter

Social Media Profile/Page

• Invite Followers

• Find groups• Post helpful

content• Ask

questions• Support

discussions

Follow & Engage

• Post messages

• Share content

• Solicit response

• Cross promote

Amplify Online

Presence

• Monitor engagement

• Track post activities

• Perform page analysis

Analyze & Refine

Approach to Social Media Management

Social Media Management

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• Publish across multiple social media channels

• Offers free stuff• Gifts• Give-a-ways• Games• Remain up-to-date on new online

trends• Update content regularly• Create polls• Ask questions

Social Engagement

• Pay attention to content receiving the most interactions

• Monitor and Engage• Manage endorsements and

recommendations• Report:

• Clicks• Comments• Retweets• Replies• Get feedback on current issues

and hot topics

Social Listening

Social Media ManagementKey Focus

Commit to connecting and engaging with your industry,

customers, followers and connections

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• Post relevant community & industry

information about issues and topics

• Highlight cultural, non-profit,

sporting and other special events

and festivals

• Connect and follow people who are

making a difference in the

community and industry

• Monitor and manage online

reputation on social network

channels

Social Engagement Process

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Social Engagement Strategy

Blogs Facebook Google+ LinkedIn Pinterest Twitter YouTube Instagram Foursquare

Post relevant information

Like and follow colleagues

Like and follow local businesses, educational and religious institutions in the community

Spark discussion

Respond to both good and bad comments quickly

Ask questions Share relevant

contents

Social Channels

Social Interaction

Social Engagement

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Social Networks

Businesses & Professionals

Customers

Community-Industry

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Increase in traffic

Increase in page views visits, followers, unique

visitors

Social community engagement

Social Media Management Tool

Social Media Analytic Tools

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Examples

Social Media AnalyticsSocial Media Management Tool

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Involves: Increasing

your social media presence

By: Cross-

promoting on other social media networks

By: Encouraging

social sharing of relevant and appropriate content

Establishing Your Online Brand

Presence

Social Media Management

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Questions

?

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• Create a Facebook Event• Create a Social Media Group• Endorsing a connection• Social Engagement• Social Listening• Recommendation versus

Endorsement• Etiquette• Pinterest Dashboard• Twitter Dashboard• Google+ Dashboard• Facebook Dashboard• LinkedIn Dashboard• Strength of your profile• Create a list twitter Facebook• Hide

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Private Lessons?

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Thank You!