social media intermediate 2.0
DESCRIPTION
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.TRANSCRIPT
Social Media Intermediate 2.0
a brown bag presentation
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.
• Mission– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology solutions.
Poll
• Primary Role representing here today• Why are you interested in topic?
Road Map
Social Media• Some numbers and a brief overview• Choosing a focusGet a RoutineQ & A
Social Media: Some numbers
2012 Nonprofit Social Networking Report
% of Nonprofits using Facebook, Twitter, LinkedIn and Myspace
Download the full report
Facebook and Twitter Frequency of Use
Source: Pew Research Center
% of users who use the site at least once a day 52%
% of users who use the site at least once a week 84%
% of users who use the site at least once a day
% of users who use the site at least once a week 48%
33%
Social Media: A brief overview
Expectations Management
“Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly
Photo by KayVee.INC
Re-Define Success
It's about the Quality, not the Quantity
100 fans who aren't engaged
10 fans who take action
Vs
Build Relationships
Remember “Social” comes before “Media” for a reason• Don’t connect only when you need
something• Be deliberate about creating relationships• Respond when others reach out
Social Media Reflects Mission
Offline goals should =
Online goals
Social Media: Choosing a Focus
Possible Focuses
• Storytelling• Information Hub• Community Building
All 3 are important parts of a complete social media strategy, figure out your percentage
Storytelling Nonprofit Case Study
• Personalized• Strong focus on
creating good content (pictures, blog posts, videos, etc)
• Day-in-the-life
Other Orgs to Watch:• Operation Homefront• Big Cat Rescue
Information Nonprofit Hub Case Studies
Other Orgs to Watch:• GLAAD• Grist
• Trusted source for info about specific topics
• Connected to similar orgs
Community Building Case Study
Watch the full video here
Other Orgs to Watch:• 350.org• Goodwill Industries
• Emphasis on call to action
• Focused on building relationships with individuals
Get a Routine
Get A Routine
Image Credit: justjared.buzznet.com
Get A Routine | Listen (RSS)
Get A Routine | Engage Yourself
If you want people to join your community you should be active in theirs as well
Get A Routine | Listen (Alerts)
Google searches and send you emails when it finds what you need
Get A Routine | Schedule
• Multiple Platforms
• Monitor key terms
• Schedule Posts
• Analytics
Get A Routine | Schedule
Get ready now…goes out later.
Get A Routine | Editorial Calendar
Get A Routine | Editorial Calendar
Promote
Follow-Up
Event
Get A Routine | Create a Policy
The YMCA of Metro Chicago created this chart to help staff know how to respond to comments on social media channels. [link]
Get A Routine | Monitor Community
Questions
Take Aways
• Goals keep you focused on the mission
• Choose a focus for your social media efforts
• Tools are key to being efficient
• Ever-evolving process
Goals
Strategy
Tactic
Tools
Analysis
Thank You
Abby NafzigerAmeriCorps VISTA at NPower Northwest
[email protected]: @abbynaf
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw