Focus on the customer:

personalisation.creating value through true

Rewards?WoolworthsRewards

What is

WoolworthsRewardscreates a 1:1 relationship

Only 1 in 4 shoppers is totally loyal

We reward them growing their basket size and choosing Woolies more often…

Only 1 in 4 shoppers is totally loyal

“By far and away the standout theme for us was just how important loyalty rewards programmes are to customers.”

Only 1 in 4 shoppers is totally loyal

A story…

Treat personalinformation as aspecial gift

of Woolworths Rewards customers

welcome tailored offers on products

they buy or are likely to want to try

of customers say they get

frustrated when offers sent are not relevant to

them.

People are frustrated by irrelevant information

74% 70% “Is your marketing so useful that people would pay for it? If not, why not?”

Jay Baer,Youtility

Welcome to a new Woolworths Rewards

Welcome to a new Woolworths Rewards

Money off your shopping

Relevance

Automatic Savings

Convert savings to Qantas points

WarnieJust because he looks like

doesn’t mean he is…

No moreCarpet Bombing!

Talk directly to a large portion of Australia…

…with a world-class big data solution

20 trillion records in size

Sampled to only 400 million

records

20 trillion records in size

Sampled to only 400 million

records

…with a world-class big data solution

Equivalent of asking customers

questions every week

70 million

If we harnessed the decision making power of every person in the world, they would need to make 15 decisions

per secondto keep up

20 trillion records in size

Sampled to only 400 million

records

…with a world-class big data solution

Equivalent of asking customers

questions every week

70 million

If we harnessed the decision making power of every person in the world, they would need to make 15 decisions

per secondto keep up

Analytics Softw

are

Right product, Right price, Right time

Seeding innovation to customers who care

Offer relevance drives results

0.00 0.30 0.40 0.50 0.60 0.70 0.80 0.85 0.90 0.95

30%

0%

25%

20%

15%

10%

5%

Relevance

Purchase RateTraditional

marketing

Old WOW PE

NewWOW PE

Scan Rates

Results

5%

Offer open-rates16%

Opt-outs 25%

despite increased contact

Members725k

to 9.5mEngagement

24%

Effectiveness5x

Thanks!