SUPERCHARGING SPONSORSHIPSA SUPERCHEAP AUTO CASE STUDY

$880 million

Source: IMR Research. Sponsorship sales in Australia & NZ FY 2016

MAXIMISING SPONSORSHIPS

1. Find an asset that amplifies your brand values

2. Enhance the customer experience

3. Reach out to new audiences / grow the event

4. Leverage the event commercially

CHOOSE A PROPERTY THAT

AMPLIFIES YOUR BRAND VALUES

ENHANCE THE CUSTOMER EXPERIENCE

INTRODUCE NEW AUDIENCESTO THE PROPERTY

LINK THE EVENT TO A COMMERCIAL EVENT

FIND A HUMAN TRUTH

MAXIMISING SPONSORSHIPS

1. Find an asset that amplifies your brand values

2. Enhance the customer experience

3. Reach out to new audiences / grow the event

4. Leverage the event commercially

THANK YOU

QUESTIONS

MATT NEWELLExecutive Strategy DirectorThe General Store

e) matt.newell@thegstore.com.aum) 0403 821 025

DAVID BAUERGM Customer Communications & EngagementSupercheap Auto

e) davidba@supercheapauto.comp) 07 3482 7745