Inbound

vs.

Outbound Marketing

Marketing Activities

2 main categories:

Outbound marketing

Inbound marketing

Outbound Marketing

Refers to all traditional

marketing activities: radio,

TV, newspapers, magazines,

direct mails, billboards, etc.

Outbound Marketing

All marketing messages will

be pushed out through

various channels

Outbound Marketing

One-way communication

High costs

Provide little added value

Little education or entertainment

Inbound Marketing

Focuses on getting found by

the customer & earning

attention through interesting

content

Inbound Marketing

Promote the business at

different stages of the

purchase funnel through

content marketing, and

utilise SEO and social

media marketing

Inbound Marketing

Easier for the business to be

found by the prospect

possible higher conversion

rates

Inbound Marketing

Potential customers are

actively searching for your

business

marketing messages the

business wants to send out

will be more effective

Inbound Marketing

Interactive & two-way

communication

Costs less than traditional

marketing

Possible higher ROI &

revenue

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inbound marketing?

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