Situated in the heart of Gatineau, Québec, Les Promenades Gatineau is an 834,000 sq.ft. property that ranks as the second largest shopping centre in the National Capital Region. Following a $110-million, 20-month redevelopment, the once tired and deteriorated shopping centre has now been transformed into Western Québec’s premier retail destination.

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Les Promenades Gatineau’s dynamic new exterior façade along Maloney Boulevard, the city’s main commercial street now projects the centre as an exciting fashion retail environment and has changed market perceptions. The strategic location of the new anchor Simons along the main façade, as well as Forever 21 and H&M, new restaurants and eight dynamic entrances has rejuvenated the entire streetscape of the centre.

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Les Promenades Gatineau’s redevelopment also encompassed the complete refurbishment of all eight entrances with new doors and signature signage showcasing the centre’s new name and brand identity. During the day, the entrances are an architecturally crisp and clean black and white, while at night they come alive via a colour-changing programmable light-box feature.

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Les Promenades Gatineau’s previous owners had not invested in the property in 30 years, leaving it neglected not only physically but also from a merchandising and operations standpoint. The centre’s exterior was in disrepair, lacked a dynamic street presence, the original pylon sign was still in use and mall entrances were not highly visible or distinctive.

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BEFORE BEFORE

The cornerstone of Les Promenades Gatineau redevelopment project was securing the iconic Québec retailer Simons. This first-to-market retailer’s 80,000 sq.ft. location represented its third store outside of Québec City and Montreal. This destination anchor has been exactly what the centre needed increase foot tra�c from its primary, secondary and tertiary shoppers back from shopping in Ottawa and Montreal.

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One of the focal point of Les Promenades Gatineau’s redevelopment was the centre’s expanded food court that features 14 eateries and seating for 750. The space was strategically reconfigured to create a simple “L” shaped line up of eateries providing greater visibility and flow.

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By using pure and timeless lines and a neutral palette including glossy anthracite and white tiles, combined with light wood textures of quartz, a sleek contemporary look has been achieved. Bright orange furniture and dramatic circular drum shade chandeliers accent the space, adding to its energy and vibrancy. Natural light was introduced via a new floor to ceiling wall glazing and variety in furniture zones was created to provide interest to the space.

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A centralized dining island was created with built-in stools perfect for a quick bite, while ample tables and comfortable chairs provided shoppers with additional seating options. The dining experience has been further elevated with the introduction of reusable tableware and cutlery that also served to improve the centre’s environmental footprint.

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Les Promenades Gatineau’s new food court “L'Arrêt Gourmet” (Gourmet Stop) has proven to be an extremely popular spot for shoppers to relax and enjoy a meal. Since the new food court’s opening, sales performance has increased by +47%.

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BEFORE

BEFORE

To create a cohesive look, the timeless design philosophy, neutral colour palette and finishes used in the food court were seamlessly carried throughout the common area. The property’s tenant design criteria were completely overhauled and retailers were encouraged to utilize their latest storefront designs providing an elevated look.

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Curving ceiling details at court intersections was done to break the linearity of the mall and create memorable points of interest. Custom furniture combining a white base, light wood and contrasting upholstery, compliments the environment while the clear directional signs integrate seamlessly throughout the space.

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The interior was designed to increase light levels tenfold and provide a bright, clean and contemporary environment. Although the roof structure was low throughout most of Les Promenades Gatineau, a clean-lined, subtly layered ceiling design with accents of light wood was introduced.

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BEFORE

Les Promenades Gatineau’s renovation also included the upgrade of important customer amenities including soft seating areas, a new guest service desk near the centre’s new food court, free Wi-fi, directories, wayfinding, and a comfortable shopper lounge.

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Contemporary and spacious washrooms featuring state-of-the art fixtures and high quality finishes were added. The introduction of nursing facilities and family rooms have been a new amenity that has been welcomed by large segment of customers with infants and young children.

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BEFORE

On August 13, 2015, Les Promenades Gatineau marked the completion of its redevelopment and the o�cial opening of Simons with a VIP Reception and ribbon cutting with 3,000 shoppers present. Since its launch, the centre experienced an impressive + 51% increase in tra�c while total sales have increased by +39.3% and has successfully repositioned itself as Western Québec’s premier retail destination.

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TRAFFIC UP

51%TOTAL SALES UP

39.3%