No One is Consuming Your Content

Tom PachysCo-Founder and CPO

The fundamentals are shifting

“ Consumers have lost patience … The media industry must make it easier for them to consume content.”- Robert Iger, Chaiman & CEO,

We are facing daunting conditions. [Our commercial team] is braced for tough times in the months ahead.”- Financial Times Managing Editor James Lamont, April 2016

“

How successful media looks today

It’s all about engagement.Stop Counting Views.

15 secsMedian. time spent

reading online content

(source: Time.com)

78%of users don’t finish

online articles

(source: Slate.com)

0.2% Share rate

(source: Chartbeat)

By Default

No One Reads the article

“

- Facebook on the recent algorithm updates

We’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them.”

Shares are the highest form of Engagement

Share

Discovery

Engagement

Personal Affinity

3.2.1. DistributionDataFormats

Countdown

Flip Card

Video Snaps

Recipe for engagement optimization

Conversations Quiz

99.9% Of People Can't Win Against Trump In A Debate, Can You?

Video

Donald Trump takes aim at GOP, Dem rivals ahead of Super Tuesday

1. Formats

Content agnostic engaging formats1. Formats

VS.1:50

time spent per item

Engagement rates are

skyrocketing

0.2%share rate

92%completion rate

5%share rate

15 secs

Med time spent

22%completion rate

1. Formats

Real-time content-consumption analysis

optimizes engagement

QUIZ:Stephen Curry's Incredible Statistics

2. Data

Of the thousands of readers to clicked on this article, over 53% dropped off here

2. Data

DistributionEmbed content on any site,app or social channel

3. Distribution

Network effect:

embed items created by others3. Distribution

How can you get back on track?

Use the right FormatMeasure engagement – not only page viewsDistribute your content

Content engagement recommendations

 Tom Pachystom@playbuzz.com