iceefest 2013
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June 2013, 6th-7th Grand Cinema Digiplex
Baneasa Shopping City
Bucharest, Romania
[Last update: 15th of April ’13]
Leading Digital Media & Marketing Group. Geo Presence: CEE & S.E. Europe
Social GamingGeo Presence:
GR/RO/TR/GlobalLaunch: 2004
Sales HouseGeo Presence:
GR/HU/RO/BG/CY/ALLaunch : 2006
Performance MarketingGeo Presence: GR/CY
Launch : 2010
Sales PlatformGeo Presence: GR
Launch: 2012
ICEEfest is a major event organized by Thinkdigital. The TD Group of companies was launched in 2006. Currently, it operates in industries such as online advertising, affiliate marketing, e-commerce, events, and social gaming. The TD Group has a wide coverage in countries like Greece, Cyprus, Romania, Bulgaria, Hungary, Albania [and soon Turkey].
EventGeo Presence: CEE
Launch: 2008
Since 2008ICEEfest
[RoNewMedia brought to the next level]
2012: 3 days of search and social media, digital marketing, mobile and gamming, content and e-commerce.
• 91 speakers and trainers • 41 keynote speakers• 5 debates• 18 workshops• 30 hours of conferences• 35 hours of workshops• 3 hours of IAB MIX Awards
A complex event:• Exhibitions• Conferences• Workshops • Magazines• Awards• Party
o Over 153,000 search results of RoNewMedia in Google
o More than 62,000 search results of “RoNewMedia 6.0” in Google
o 23 media partnerso Over 10 participating
countries o More than 1,255
tickets soldo Over 2,500 visitorso 53 companies involved
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Conference audience Speakers Expo Visitors
Facts & figures
Massive Media Coverage:
TV: Over 8-hour live broadcasts on local and regional TV stations
Print: +150 articles
Online: +500 news article, +350 blog posts, +3,500 tweets and Facebook updates
www.iceefest.com/news The Prime Minister of Romania at ICEEfest
Some news coverages at iceefest.com/news
Multimedia links: Click on thumbnails for more!
1. Behind the
Scenes
2. List of
Speakers
3. Key
Presentations
4. FB Photo
Albums
Behind the scenes : Watch our [funny] making-of ;)
For the extended version click on the left picture.Or on the right one for the 3 minutes brief version ;)
In 2013We will hit the next level AGAIN! ;)
1. EXHIBITION: 6th-9th of June 2013GRAND EXPOSTARTUP ROADNETWORKING VIP LOUNGE
2. CONFERENCE: 6th-7th of June 2013KEYNOTESWORKSHOPSDEBATES
3. AWARDS, MEDIA & FUNIAB MIXX AwardsVIRAL Movie NightICEEfest MagazineWEBTV StudioPARTY RoNewMedia – ICEEfest 2013
This Year’s Content Streams are:
• Digital Publishing & Digital Advertising• eCommerce & eBusiness• Content Marketing & Social Media• Mobile, Games & Apps• AdServing, Research & Data Analytics• Innovation, Start Ups & Small Biz
1. EXHIBITIONGrand Expo
Startup Road Networking VIP Lounge
This year we are growing bigger and doing things better. Our new home is Grand Cinema Digiplex at Baneasa Shopping City in Bucharest.
On top of the regular ICEEfest [RoNewMedia] participants, there are expected:o 2,500 visitors on Thursday and Friday [very likely to
be targeted for B2B]o at least 7,500 consumers [the average traffic of the
location on a regular spring weekend].
That’s up to 10.000 visitors! By far the largest audience ever to attend a technology and interactive event in the CEE and SE Europe!
The Grand Expo: B2C and B2B audience in one place!
The Grand EXPO Avenue
The Grand Expo Networking Area
ICEEfest Expo 2012
We support new ideas! Hence, we have come up with a plan to highlight your business stand and catch the attention of the right visitors and consumers.
For 2 days, you will have a 4 square metre stand at your disposal on the Startup Road. This is located right in the heart of the venue facing the Grand Expo, the VIP Networking Lounge, the main Conference Hall, and the Workshop Rooms.
ICEEfest rewards early bookings! Book before the 15th of March 2013 to take advantage of an exclusive discount.
The Startup Road: the perfect place to grow your idea!
The Startup Road
This year, we are setting up a special VIP Networking Lounge where you can bond with speakers and important figures of the industry.
The VIP Networking Lounge is the place to be for real businessmen. Only a carefully selected high-class audience will be grated access to join the speakers and trainers for follow-ups and business meetings.
In addition, up to 20 senior executives will be invited to attend first-class presentations given by our top rated speakers.
The VIP Networking Lounge: meet great minds!
The VIP Networking Lounge
The VIP Networking Lounge
2. CONFERENCEKeynotes
WorkshopsDebates
2008 - 2012
2012 and beyond
+160 SPEAKERS
4th of March 2013
SOME OF THE
2013 CONFIRMED SPEAKERS
Geoffrey HantsonManaging Partner, Duval Guillaume Modem “One of the 25 most creative people in advertising” [Business Insider]
Lars SamuelsenDigital Strategy Director EMEA, Grey Group
Bela E. Papp
Advertising & Online CEE Director, Microsoft
Chris ClarkeChief Creative Officer, LBi
Enon LandenbergVP Commercial Marketing, SpaceIL
Andrzej MoyseowiczInnovation Partner / Founder, Freemavens
Serhad Bolukcu CEE Market Manager, Facebook
Vincent SiderVP Social MediaBBC Worldwide
Kieran FlanaganMarketing Director EMEA, HubSpot
Steve VranakisCreative Director EMEA, Google Creative Lab
Matt PetersFounder, Pandemic Labs
2008 - 2012
2012 and beyond
+80 BRANDS
+90 keynote speakers – including top executives from Google, Microsoft, Skype, Yahoo!, Reuters, BBC, MSN, Samsung. Alongside with many others, they took part in the greatest event the interactive industry has ever witnessed in Bucharest in 2012. In 2013, get ready for… more ;)
• Keynotes > leaders of big companies in the main Conference Halls
• Workshops > deep analysis and trainings in our Workshop Rooms
• Debates > real-time talks and open dialogues with the audience on the hottest issues of the industry.
ICEEfest – RoNewMedia 2012 Avenue
2013 Conference Hall
2013 Conference Hall
3. AWARDS,MEDIA & FUN
IAB MIXX Awards 2012 Viral Movie Night
Magazine WebTVParty
IAB MIXX Awards – Last year, we proudly presented in partnership with IAB Romania the 1st edition of the world’s famous IAB MIXX, hosted by Andi Moisescu [Voice of Romania]. And we’ll doing it again! The interactive industry will acknowledge the best of 10 categories.
Details: http://www.ronewmedia.ro/iab_mixx_awardsPhotos: Click on images for more pictures from the event
Viral Movie Night – After the successful premiere in 2012, the place-to-be for branded video producers will be back. Greater and better!
Join the live, smart and funny public debate with directors, creative people, and artists that hit the views. A stand-up comedy show and the three-hour selection of the most outstanding viral videos will follow for a complete movie theatre experience!
Click to see the 2012 live TV coverage!
Viral Movie Night 2013
Magazine – Our magazine is distributed together with the local BIZ magazine. It is issued in 8,000 copies and it gives people a glimpse of what is going to happen during the event.
More than 3,000 printed copies [in addition to the e-paper edition] were hand out to all participants in 2012.
In 2013, look for the 2nd issue of the insightful ICEEfest Magazine!
WebTV – No. We won’t do live streaming ;) It’s a paid event, so we’re keeping it this way. We respect our attendees that are buying tickets.
But the Internet viewers can take part in the debates from our WebTV Studio!
The main presentations of the conference will be available a month after the end of the event in a v.o.d. system.
Check here the keynotes from last year.
Party – We can’t say more! ;)
What happens at ICEEfest Party stays on…
Pictures here! ;)
JOIN THE CLUBEvent Partner . Stream Sponsor
Grand Expo Exhibitor . Start Up Road ExhibitorIAB MIXX Awards & Party Sponsor .
Viral Movie Night Sponsor… and NOT ONLY ;)
WARNING! We don’t believe in: one-size-fits-all theory!
So, feel free to ask for a special offer tailored to your needs.
Over 2,500 B2B people meeting your business target, and 7,500 B2C people are waiting for you at ICEEfest!
Which of the following comes closest to describing your job title or job level?
Which of the following describes your type of business or organization?
6%
30%
34%
21%
27%
11%
35%
23%
21%
8%
CEO
CMO
Marketing Manager
Director
Consultant
Agency/PR
Research
Brand
Others
Service Provider
Quality audience: based on the 2012 paid tickets
Many ways to become our partner!
Once you become a ICEEfest partner, your company’s name will appear on all media packages. That is an estimated value of €1 million in media exposure!
Your message will be spread across all the platforms we are using, from TV channels, to radio, to online, to presence in the exhibition area, and special projects before, during, and after the event.
Partner – All our main partners (up to 3, for the whole event) have lots of options to choose from.
Common Advantages for all the Conference Partners
Platinum, Gold, Silver sponsors have the following common benefits: the logo displayed on the event website the logo published on all the materials and invitations distributed
before the event the logo displayed on the indoor directories that will guide
people to the conference room the logo on banners promoting the event (according to the
media plan) exposure during the event coverage on all media channels: TV, radio, online and printthe possibility to insert promotional materials in the event’s paper folder
Common Advantages for all the Conference Partners
PR&Communications plan customized for the market sectors targeted by the sponsorInterviews with the company’s representatives on event’s website and media partner’s websitesDistribution of ad materials at designated places in the theatreYour logo on the main conference stageYour logo appearing on Conference Screens in the pauses between the panels Conference Bag Inserts
Your company in: Platinum Partner(45.000 €)
Gold Partner(25.000 €)
Silver Partner(15.000 €)
TV Spot (according to media plan)
up to 5” up to 3” up to 3”
Radio Spot (according to media plan)
up to 5” up to 3” up to 3”
Web banners
one frame in a common frame Gold+Silver
in a common frame Gold+Silver
Iceefest.com website with the mention “Platinum sponsor”
with the mention “Gold sponsor”
with the mention “Silver sponsor”
Printed invitations and newsletters
with the mention “Platinum sponsor”
with the mention “Gold Sponsor”
with the mention “Silver Sponsor”
Print ads with the mention “Platinum sponsor”
with the mention “Gold sponsor”
with the mention “Silver sponsor”
Special Advantages for Conference Partners Before the Event
SOLD! SOLD!
Platinum Partner (45.000 €)
Gold Partner(25.000 €)
Silver Partner(15.000 €)
Logo on the conference program
Speaches 30’ keynote speech in the first part of D1
20’ Keynote in the second part of D1
Free invitations for the event 15 (+ 50% buy discount) 10 (+ 40% buy discount) 5 (+ 30% buy discount)
Flyers and brochures distributed at the event
Promotional movie in off-time lasting 2 ‘ lasting 1’ lasting 30’’
Branding one of the events of the day
Lunch offered by Platinum Sponsor
Coffee break offered by Gold Sponsor
Preferential visual presence with the mention “Platinum sponsor”
with the mention “Gold sponsor”
with the mention “Silver sponsor”
Special Advantages for Conference Partners Before the Event
SOLD! SOLD!
Content Stream Sponsor Just choose one of the conference’s streams (the one that best fits your company’s audience) and brand it.
The way you “play” with the audience gathered around one track is on you. We give you the subject, the conference room. And from then on, sky is your limit.
Special Advantages for Stream SponsorsPlatinum sponsor (15.000 €)
Gold sponsor (12.000 €)
Silver sponsor (9.000 €)
Keynote address at the opening of the conference programme
5’ 3’
Your logo on the stage
Your logo appearing on Stream Screens in the pauses between the panels
Top executive Keynote visionary speech/presentation (requiresapproval by the organizers programme committee)
20’ 10’
Moderation of a panel discussion
Possibility for branding the seats in the conference theatre
Platinum sponsor (15.000 €)
Gold sponsor (12.000 €)
Silver sponsor (9.000 €)
Distribution of your print ad materials by our team at the Main Entrance of theStream Stage
Full-page advertisement in Iceefest 2013 official magazine
Free invitations for the event 15 (+ 30% buy discount) 10 (+ 20% buy discount) 5 (+ 10% buy discount)
Special Advantages for Stream Sponsors
Exhibitor
> The Grand Expo will receive full attention [much more than in the last 5 years]!
Take advantage now of four days [weekend included] of complete interaction with our 2,500 B2B audience and 7,500 B2C audience from Grand Cinema Digiplex placed in Baneasa Shopping City.The Grand Expo will be hosted in the main lobby.
> The Startup Avenue will give you a two-day access to the Conference Audience!
Grand Expo Stand
Your logo displayed on the event website Your logo published on all the materials and invitations distributed
before the event and on the program during the eventConference Bag Inserts Distribution of ad materials at designated places in the conference spaceYour company will have the chance to promote its services during the conference breaks in the designated expo areaPossibility for branding your stand in the Expo Area – 6sqmInterviews with the company’s representatives on Realitatea.net Exposure in the press releases and articles Exposure in the newsletters sent to the target audienceAdvertising in ICEEfest Magazine5 free invitations for the event
Up to
6,000
€
Startup Road Boot
Your logo displayed on the event website Your logo published on all the materials and invitations distributed
before the event and on the program during the eventConference Bag Inserts Distribution of ad materials at designated places in the conference spaceYour company will have the chance to promote its services during the conference breaks in the designated expo area5 free invitations for the eventOne boot stand in the main lobby to the conference rooms
1,500 €
Party & IAB MIXX Awards Sponsor
Your logo displayed on the event website Your logo published on all the materials and invitations distributed
before the event and on the program during the event Your logo on the Party Stage during the IAB MIXX AwardsConference Bag Inserts Full-page advertisement in Iceefest 2013 official magazine with the mention “Party & IAB MIXX Awards powered by your company”Branding at location Exposure in the press releases and articles Exposure in the newsletters sent to the target audienceInterviews with the company’s representatives on Realitatea.netDistribution of ad materials at designated places in the conference space5 free invitations for the event
5,000 €
Viral Movie Night Sponsor
Your logo displayed on the event website Your logo published on all the materials and invitations distributed
before the event and on the program during the event Your logo on the Conference StageConference Bag Inserts Interviews with the company’s representatives on Realitatea.netExposure in the press releases and articles Exposure in the newsletters sent to the target audienceDistribution of ad materials at designated places in the conference space20-minute speech/presentation in the panel discussion Moderation of a panel discussion 5 free invitations for the event
5,000 €
Official Car – We would like to invite you to take part at our event in a fun and unconventional way.Our official car will be the main actor in some of our activities at location. The official car will be involved in the following activities: Test drives with the bloggers and
journalists participating the event. Video clips with our Black&White
Girls which will assure you great coverage on Facebook (you can see the project here: www.facebook.com/blackwhitegirls)
All the speakers will be guided from and to the location of the event with the official car.
7,000 €
You can see the video from last year here: www.youtube.com/watch?v=f425Z5oY8ko
Customize the space in which way you choose to showcase the car during the event in the Grand Expo Area
You will have the opportunity to distribute ad materials at designated places in the conference space.
You will have the opportunity to engage the people in interactive games to find out more about the car and also win a test drive with our pilot.
We can showcase digtal marketing activities your team did during time on the conference stage
TV ads on the main screend during event, conference breaks, big screen in the main lobby and so on!
7,000 €
You can see the video from last year here: www.youtube.com/watch?v=f425Z5oY8ko
Smoking Lounge Sponsor
Selling point during all the event for your products Your logo displayed on the event website Your logo published on all the materials and invitations distributed
before the event and on the program during the event Your logo on the Conference StageConference Bag Inserts Distribution of ad materials at designated places in the conference spacePossibility for branding the Smoking Lounge Space 10 free invitations for the event
9,000 €
Service partner – We are open to hotels, car rental companies, beverages, entertainment, food and drink companies and more. Be our partners and help us provide the best services to our public!
Also, we can arrange product placements in the food court of our event, within the grand expo and the VIP business lounge. Or maybe you prefer our famous party, where every year the digital industry is having fun in a smart way!
Call us!
… and MORE – In addition, we welcome requests of product placements, videos, TV spots, roll-outs, unconventional projects and other promotional activities at the venue. Printed materials can be inserted in our conference bags and ad prints, whilst advertorials can be placed in our ICEEfest Magazine for 2013. Or why not set up special branded areas at the location.
Let us know now about your products, ideas, and needs. We are more than happy achieve your branding goals for a tailored budget.
…chose MORE or add to your package:
What else you can do: Our fee:
1 Video spots oh the conference and lobby screens (approx 100 views)
€ 600/day
2 Audio spots/jingles € 400/day
3 Flyers / special activations in the conference lobby € 500/day
4 VIP Networking Lounge Sponsor € 6,000
5 Sponsored speaker € 2,500
6 Magazine Ad + Interview € 1,500
7 WebTV Sponsor € 3,500
