hvordan få drømmejobben i 2015?
TRANSCRIPT
International Business
February 2, 2015@philiplund
Agenda
• Konkurranse
• Oppskrift: Drømmejobben 2015
• Eksempel fra reiseliv
Karl Philip Lund
• Jobber med å skape suksesshistorier• Blog: http://stammen.no • Twitter @philiplund
Bestille reise
• 1995
• 2005
• 2015
1995 - Bestille reise
2005 - Norwegian
2015
Skaffe jobb
• 1995
• 2005
• 2015
Skaffe jobb i 2005
• Velge studier
• Få gode karakterer
• Lage CV
• Sende søknader
• Gå på intervju
How to get your Dream job in 2015
1. Google deg selv
Arbeidsgivere ser på:
A. Hvordan du ser ut —> et bildesøk på deg
B. CV´en din —> Linkedin
C. Den digitale versjonen av deg —> Topp 3 søkeresultater
D. Orden og oppførsel
2. Tenk/skriv/blogg
3. Finn ressurspersoner
A. Skriv ned ord du interessert i
B. Søk etter folk som blogger om temaet
C. Se hvem som kommenterer
D. Lag liste over ressurspersoner
Eksempel
• Innovasjon og teknologi
4. Oppvarming
a. Følg på Twitter, Linkedin, FBb. Del noe av det de skriverc. Skriv kommentar d. Send hyggelig kompliment eposte. Ring og spør om tips
5. Kontakt
6. Analyse
Oppskrift1. Google deg selv
2. Tenk/skriv/blogg
3. Finn ressurspersoner
4. Varm opp ressurspersonene
5. Kontakt ressurspersonene
6. Analyser!
Anbefaling
Hurtigrutenfra 2008-2011
Agenda (40 minutes)
• Introduction• 2 key factors for success (Mark Zuckerberg and Jack Welch)
• 5 very practical examples (from Hurtigruten)
• 12 excuses • Take-aways.
The world’s most beautiful voyage
Online sales at Hurtigruten
Factor 1
In real life, strategy is actually very straight
forward. You pick a general direction and implement
like hell.”
Seth GodinDon't have any meetings about your web strategy. Just do stuff.
“You don’t start communities. Communities already exist. They’re already doing what they want to do.
The question you should ask is how you can help people do what they do better. Bring people elegant organization”
Mark Zuckerberg, Facebook founder
Factor 2
Personal
Professional
In the Workplace
People are doing what they want to do. You have to help them do that better
What are people doing already?
1. Making online booking better
2. Communicate better
Ash cloud communication
3. Blog - Share and discuss better
http://hurtigrutenweb.wordpress.com
2 success factors (repetition)
12 excuses
In real life, strategy is actually very straight
forward. You pick a general direction and implement
like hell.”
Factor 1
People are already doing what they want to do. You have to help them do that better. Bring people elegant organization
Factor 2
Top 12 excuses for not implementing like hell!1. We have to wait for…2. It’s too difficult.. It’s stupid..3. The IT Department…4. I don’t have the authority…5. I don’t have time…6. I need more people…7. It’s not in line with the brand
strategy…8. Our products are to complicated..9. We don’t have budgets…10. Our market is unique…11. We’ve tried that before…12. That’s not how we do things around
here…