hul (2) renewed

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INTRODUCTION

HUL is Indias Largest FMCG co.

Parent Co. Unilever owns 52 % stake in HUL

Present in over 20 categories such as soaps, shampoos,

tea, detergents etc.

Employee strength of over 15000 and indirect

employment of over 52000 people

Has a distribution channel of 6.3 m outlets and owns 35

major Indian brands

HUL has been recognised as a Golden Super StarTrading House by the Government of India



About HUL

1931-Hindustan Vanaspati Manufacturing Co.

1933-Lever Brothers India Limited

1935-United Traders Limited

1956-Meged to form HlL

2007- Name changed to HUL

1.Mission

Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good,

look good and get more out of life

2.Innovation

In their scientific innovation to meet consumer needs they will respect theconcerns of their consumers and of society. They will work on the

basis of sound science applying rigorous standards of product safety.



William Lever was born on 19 September 1851 at 6 Wood Street, Bolton, Lancashire, England. He

was the eldest son and the seventh child born to James Lever (1809 1897), a grocer, and Eliza

Hesketh, daughter of a cotton mill manager. He was educated at Bolton Church Institute between

1864 and 1867 and worked in the family grocery business from 1867 until he was given junior partnership in 1872.Lever was a member of the Congregationalist Church and applied its ideals in

his business life. After working for his father's wholesale grocery business, in 1886 he established a soapmanufacturing company, Lever Brothers, with his brother James. It is now part of Unilever . It was

one of the first companies to manufacture soap from vegetable oils, and with Lever's business

acumen and marketing practices, produced a great fortune.

In 1887, Lever looking to expand his business, bought 56 acres (230,000 m2) of land onthe Wirral in Merseyside between the River Mersey and the railway line at Bebington. This site

became Port Sunlight where he built his works and a model village to house its employees.Lever was a lifelong supporter of William Ewart Gladstone and the Liberal cause, and was invited to

contest elections for the Liberal Party. He served as Member of Parliament (MP) for the Wirral

constituency between 1906 and 1909 and used his maiden speech to the House of Commons to

urge Henry Campbell-Bannerman's government to introduce a national old age pension, such as

the one he provided for his workers. On the recommendation of the Liberal Party, he was created a

baronet in 1911 and raised to the peerage as Baron Leverhulme on 21 June 1917, the "hulme"

element of his title being in honour of his wife.In November 1918 Lord Leverhulme was invited to become Mayor of Bolton though he was not a

councillor because the council wanted to honour a "Notable son of the Town" as a mark of the highregard the citizens of Bolton had for him.[17] He was High Sheriff of Lancashire in 1917. He was

elevated to the viscountcy on 27 November 1922.[1]



James Darcy Lever (10 February 1854 ± 29 March 1910) was the co-founder,

with his brother William Hesketh Lever , of Lever Brothers, the company that

became Unilever . However, due to illness, he played little part in running the

business.

He was born in Bolton, the son of James Lever and Eliza Hesketh of WoodStreet.[ The brothers established a business with the chemist William Hough

Watson, inventor of a new soap-making process, in Warrington and then at Port

Sunlight on the Wirral.

James Lever married Annie Kershaw on 26 April 1882 and, with other family

members moved to Thornton Hough, 4 miles (6.4 km) from Port Sunlight, after 1884.[3] James Lever never took a major part in running the business. He fell ill

in 1895, probably as a result of diabetes, and resigned his directorship two

years later. A biography by Adam Macqueen suggests his symptoms, before the

discovery of insulin, may have been mistaken for mental instability.[4]

He died at Thornton Hough in 1910. A memorial window designed by

H.Gustave Hiller of Liverpool was installed in the north transept at All SaintsChurch, Thornton Hough.[5] The window was a gift from his widow and niece,

Mary Ethel Dean, in 1912.[6]



Food BrandsFood Brands Personal Care BrandsPersonal Care Brands Home Care BrandsHome Care Brands



ProductCategories

Personal WashFabric Care

Hair Care

Oral Care

Household Care

Skin care

Beverages

Foods

Ice Cream



Product LineProduct Line

DetergentsDetergents ShampooShampoo SoapsSoaps

Product Breadth / Width

(No. of product lines)

Product Line Length

(No. of products in a product line)

Product Line Breadth : Variants in a product line

Product Line Consistency : How closely related the

products that make up the line are

Line Vulnerability : Percentage of Sales or Profits that are

derived from only few products in the line

Average Depth = Total Variants/

Total Brands



Earlier known as Hindustan Lever Limited

Was formed in 1933 as Lever Brothers India

Limited.Headquartered in Mumbai,

HUL is the market leader in Indian products such

as tea, soaps, detergents etc.

The companys statement of corporate purpose is

to meet the everyday needs of people,

everywhere.

The company was renamed in late June

2007 to "Hindustan Unilever Limited, to

provide the optimum balance between

maintaining heritage of the company and

future benefits.

HUL holds 100 factories across India for

manufacturing its diverse product range



PRODUCT MIX OF HUL

CONFECTIONARIE

COLOR

COSMETICS

HAIRCARE

SKINCARE

ORALCARE

DEODORANTS

SOAPS

AND

DETERGENTS

TOILETSOAPS

BEVERAGES FOOD

Max Lakme Sunsilk

Fair &

Lovely

Peposod

ent Axe Surf Liril 3 Roses Knorr

Aviance Clinic Pond's Close up Pond's Rin Lifebouy

lipoton

Yellow

label

Anapurn

a Ata

Dove Rexona Wheel Lux

lipton

green

label

Anapurn

a salt

Denim OK Breeze

lipton ice

tea

modern

food

range

501Pears Red LabelKwalityWalls

Sunlight Hamam Taj Mahal Kissan

Ala Rexona

Brooke

Bond Taza

Vim Dove Bru

Savlon



Sustainability Strategy

Sustainability is central to our business strategy.

Engaging with our stakeholders

Engagement ensures we are listening to and addressing

the right issues in the right way.Governance

Our strategy is supported by company-wide governance and management structures.

Commitments

Our commitment to sustainability and responsible business practice.

External commentary

External comments we have received on our sustainability stratergy

Reason success



Presence in India

HUL employees educate 4500 children on hand hygiene on the occasion of Global

Handwashing Day

HUL brands top India's Most Trusted Brand Survey, HUL ranked sixth in Global Top

Companies For Leaders List

Hindustan Unilever Limited and CNBC-TV18 launched Lessons in Marketing

Excellence

Project Shakti

Shaktimaan Model

hul (2) renewed

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