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    A Presentation on

    HINDUSTAN UNILEVER LIMITED

    BY -:

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    HINDUSTAN UNILEVER LTD. India's largest FMCG

    A subsidiary of Unilever which

    holds 52% of the equity 2 out of 3 Indians use its products

    Over 42 factories across India

    Around 45% of HULs sales turnover of

    Rs. 17,524 crore comes from rural markets,

    valued at around Rs. 8,000 crore

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    HISTORY OF HUL In the summer of 1888, visitors to the Kolkata harbour noticed

    crates full of Sunlight soap bars, embossed with the words"Made in England by Lever Brothers". With it, began an era of

    marketing branded Fast Moving Consumer Goods (FMCG).

    Soon after followed Lifebuoy in 1895 and other famous brands

    like Pears, Lux and Vim. Vanaspati was launched in 1918.

    In 1931, Unilever set up its first Indian subsidiary, HindustanVanaspati Manufacturing Company, followed by

    Lever Brothers India Limited (1933) and

    United Traders Limited (1935). These three companies

    merged to form HUL in November 1956.

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    PRODUCTS/BRANDS OF HUL

    Food Brands

    Red Label, Brooke Bond, Taj Mahal, Bru, Kissan, Knorr, Lipton ,

    Kwality Walls

    Personal Care Brands

    Lux, Liril, Ponds, Pears, Dove, Rexona, Hamam, Close up, Clinic Plus,

    Pepsodent, Vaseline, Sunsilk, Lakme, Fair and Lovely, Lifebouy

    Home Care Brands

    Surf Excel, Wheel, Rin, Domex, Cif

    Water

    Pure It

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    VISION STATEMENT

    The four pillars

    1. Create a better future everyday

    2. Help people feel good, look good & get more out of

    life with brands & services that are good for them &for others

    3. Inspire people to take small everyday actions that

    can add up to a big difference for the world

    4. Develop new ways of doing business that doublethe size of the company while reducing

    environmental impact

    http://www.cantronicsglobal.com/images/MissionVision.jpg
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    MISSION STATEMENT

    Add Vitality to Life

    Meet everyday needs for nutrition, hygiene and personal care

    with brands that help people feel good, look good and getmore out of life

    Total commitment to exceptional standards of performance

    and productivity

    http://www.servesilicon.com/mission.jpg
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    PURPOSE

    Always working with integrity

    Creating positive impact

    Continuous commitment

    Setting out our aspirations

    Working with others

    http://www.perpetualdevelopment.com/page-images/image/motivation300x300.jpg
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    STRENGTHS More than 50 years of operation (Rs. 3500 Cr. Fixed Assets

    and Rs. 2000 Cr. Cash)

    Soaps and detergents segment contribute 47% revenue

    Sales (Rs. 17,500 Cr.) are 5 to 6 times that of Dabur, P&G

    and Godrej

    Extensive product innovation through R&D for 51 years

    Business optimisation & integration of suppliers anddistributers through IT

    YOY increase in growth, EPS and dividend

    Very high returns e.g. ROA, ROC and RON

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    WEAKNESSES

    Profitability margin parameters are low compared to ITC,

    P&G, Dabur, Marico and Godrej

    Expenditure is 85% of sales (16% Advertising Expense)

    More emphasis on power brands or low focus

    Gain from other segments

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    OPPORTUNITIES

    Huge Rural Market

    Increased purchasing power of middle class

    Growth of other segments e.g. food

    New markets e.g. Ayurvedic products

    Export advantage

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    THREATS

    Huge players both Domestic & International

    Inflation is reducing buying power

    Price rise Stiff competition with ITC

    Counterfeit products in rural areas

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    HUL VALUE CHAIN

    Business optimisation through Technology.

    Integrating suppliers and distributers through SAP

    Best marketing talent from top B-schools TPM and product flexibility in Operations

    Emotional buying of satisfied customer