hrpa 2020 prospectus · signature mocktail. $25,000 (exclusive sponsorship) refreshment breaks held...

HRPA 2020 PROSPECTUS

CONNECT WITH 4,650 PROFESSIONALS AT CANADA’S LARGEST HR EVENT!

HRPA’s 2020 Annual Conference & Trade Show is Canada’s largest HR event. Join us as we inspire thousands of HR managers and business professionals January 22 – January 24, 2020 at the Metro Toronto Convention Centre, South Building in Toronto. Our renowned three-day event features world-class keynotes, 75+ informative sessions on cutting-edge HR issues, and more than 250 trade show exhibitors. It’s the most valuable business development opportunity in Canada to engage with thousands of HR professionals who are interested in learning about the latest HR products and brands.

Benefits of Being an Exhibitor at HRPA’s 2020 Annual Conference & Trade Show

• Reach more than 4,650 national and international business and HR professionals

• Stand out and build brand awareness among a highly targeted market

• Meet face-to-face with your target audience to establish personal connections and build trust

• Showcase new products and services

• Collect high quality sales leads and expand your professional network

• Showcase your organization, including company background and contact information on HRPA’s conference website and mobile application (available all year)

• Company name & booth location listed in our onsite signage and conference program

• Gain timely insights about the future direction of the industry while keeping an eye on the competition

ABOUT HRPA The Human Resources Professionals Association (HRPA) is Canada’s HR thought leader and the largest HR Association in the country. In Ontario, HRPA regulates the HR profession and issues three designations — the Certified Human Resources Professional (CHRP), Certified Human Resources Leader (CHRL), and the Certified Human Resources Executive (CHRE). These designations are the national standard for excellence in human resources management. HRPA has over 24,000 members in 27 chapters across the province.

HRPA MEMBER DEMOGRAPHICSHRPA’s members are well-educated professionals from a broad cross-section of sectors. Largely female, ranging in age from early 20s to late 50s, HRPA members are a representative cross-section of the HR community from students to C-level decision-makers.

Tel: 416.923.2324 Toll free: 1.800.387.1311 www.hrpa.ca

Contact Us:

Melissa McQuillan, CEM Email: [email protected] Ext. 347 Kevie Carr Email: [email protected] Ext. 336 Sherrydawn Warren, CEM Email: [email protected] Ext. 345

mailto:[email protected]



2019 ANNUAL CONFERENCE RESULTS

130

288

662537

297201

15132

294

656511

289173

25

0100200300400500600700

# of registrants 2018 # of registrants 2019

Registration by Company Size (sample size)

2019 ANNUAL CONFERENCE RESULTS

59%

27%

4%

2%0%

8%

2019 Attendees by Geographic AreaToronto Area (GTA)

Ontario (Excluding the GTA)

Rest of Canada (Excluding Ontario)

USA

International Attendees (Excluding the USA)

Unknown

2019 Demographic Breakdown of Attendees is drawn from 4428 attendees including exhibiting personnel, speaker/presenters, staff, suppliers, etc. Unknown = 394 people who did not answer

2019 ANNUAL CONFERENCE RESULTSDigital Marketing Strategy

Pre-Conference At Conference

25 Weeks of Advertising 3 Days of Live Updates

45 Banners/Blurbs featured on the HRPA Daily Emails 9 Mobile Alerts

30 Dedicated Emails 6 Facebook & LinkedIn Posts

1 Targeted email 103 Tweets

15 Trade Show Emails for Prospects 68 Instagram Posts

6 Exhibitor Newsletters #ACGames on site

203 Facebook Posts In-app Surveys

330 Tweets

203 LinkedIn Posts

112 Instagram Posts

5 Instagram Promoted Ads

4 Facebook Promoted Ads

8 LinkedIn Promoted Ads

6 Google AdWords Ads

2019 ANNUAL CONFERENCE RESULTSWebsite: Audience Overview

Exhibitor Information

Trade Show Schedule (schedule subject to change)

Exhibitor Move-In & Registration: Tuesday, January 21st, 2020 12:00 p.m. – 6:00 p.m.

Show Hours: Wednesday, January 22nd, 2020 9:30 a.m. – 4:30 p.m.

Thursday, January 23rd, 2020 9:30 a.m. – 4:30 p.m.

Exhibitor Move-Out Thursday, January 23rd 2020 begins at 5:00 p.m.

BOOTH SIZE REGULAR

5' X 10' Booth $2,378.00

5' x 10' Corner Booth $2,430.00

10' x 10' Booth $4,741.00

10' x 10' Corner Booth $4,849.00

10' x 20' Booth $9,461.00

10' x 20' Corner Booth $9,692.00

10' x 20' Double Corner Booth $9,692.00

20' x 20' Island Booth $13,484.00

If you are ready and would like to book your space, please Complete Exhibit and Sponsorship Application & Contract Online.

Click to view the Real Time Live Floor Plan

https://s23.a2zinc.net/clients/hrpa/HRPAAC2020/Public/e_login.aspx?frompage=e_BoothSales

https://s23.a2zinc.net/clients/hrpa/hrpaac2020/Public/EventMap.aspx?shMode

Included In Your Booth:

• Complimentary listing on the HRPA Conference website via the Real Time Floor Plan

• Inclusion in online exhibitor list, viewed by company name & booth number, in the mobile app and on conference website

• 24-hour peripheral security

• 8-feet high back drapes, 3-feet high side drapes (unless an open corner booth)

• A private Exhibitor’s Lounge during exhibit hours

• 60% off full conference registration fee for all exhibiting employees (max. 4 per booth), inquire for special code

• Complimentary guest registrations for Trade Show Attendees – a customizable email invitation to extend to your network

• An attractive trade show entrance with aisle carpet throughout the Exhibit Hall

• Exhibitor Support Centre services

• Company identification sign hanging on the back drape of your booth

• One conference tote bag per exhibit space

• Complimentary continental breakfast

• Web Buttons for your website and email signature promoting your organization as an exhibitor in the 2020 Annual Conference

• Visibility on the HRPA Conference website in association with the #HRPAAC hashtag

• Personal assistance with booth selection and marketing ideas for maximizing booth traffic

• Year-round customer service from application through post-Conference

NOT included in your BOOTH:

Electrical outlets, audio-visual equipment and technical support, internet access, janitorial services, booth set-up, lead retrieval, lunch, and storage. Please note that booth carpet is MANDATORY.

SPONSORSHIP OPPORTUNITIESComplement your company’s marketing plan by increasing your visibility as an official HRPA Sponsor. The following opportunities are provided to help your company increase visibility to HRPA members and conference attendees before, during and after the Annual Conference & Trade Show.

ALL SPONSORSHIPS* INCLUDE THE FOLLOWING: • Featured as a Sponsor on all promotions• Link on HRPA conference website and acknowledgement as a sponsor• Featured as a Sponsor on all relevant conference signage • Company logo displayed prominently on large screens at the event• Prime booth at the tradeshow (size TBD)• Company logo on mobile applications• Provided with the opportunity to place company logo on virtual floor plan

*does not apply to a la carte sponsorships and advertising

SPONSORSHIP OPPORTUNTIES ENHANCE YOUR PRESENCE AT HRPA2020 WITH ONE OF OUR SPONSORSHIP PACKAGES AND BENEFIT FROM POSITIONING YOUR BRAND

ALONGSIDE CANADA'S LARGEST HR REGULATORY ASSOCIATION, A RESPECTED COMMUNITY OF 24,000 MEMBERS STRONG. OUR 5-MONTH PRE-CONFERENCE MARKETING & PR CAMPAIGN BUILDS AWARENESS OF YOUR BRAND AND HELPS YOU CONNECT WITH TARGET

MARKETS WELL BEYOND MEMBERSHIP OR TRADE SHOW ATTENDEES.

WEDNESDAY BREAKFAST KEYNOTE – LITAL MAROM

Additional entitlements included, please enquire for more information

WEDNESDAY OFFICIAL LUNCH SPONSOR


WEDNESDAY LUNCH KEYNOTE – TERRY HICKEY


$36,050 (exclusive sponsorship)

WEDNESDAY AFTERNOON KEYNOTE – MIKE BAYER



THURSDAY BREAKFAST KEYNOTE – YASSMIN ABDEL-MAGIED


THURSDAY LUNCH KEYNOTE – BRETT HOUSE



THURSDAY AFTERNOON KEYNOTE – TOMAS CHAMORRO-PREMUZIC



FRIDAY BREAKFAST KEYNOTE – CHRISTINE PORATH



FRIDAY LUNCH KEYNOTE – ADAM ALTER



LANYARDS SPONSORSHIP

This high-visibility sponsorship puts your company logo on the lanyards used for the official show badges. Additional entitlements included

please enquire.

$25,750(exclusive sponsorship)

SOCIAL MEDIA LOUNGE SPONSORSHIP

The Social Media Lounge will be the center of social networking during the conference. Located in the pre-function area on the 700 level

outside the Sessions rooms. Additional entitlements included please enquire.

SESSIONS SPONSORSHIP

Additional entitlements included please enquire for more information

$12,500

(three available)

PENS & NOTE PADS SPONSORSHIP

Attendees appreciate having a handy notepad & pen during the Annual Conference. Your logo will be imprinted on the notepads & pens given

to all attendees in their conference bags and will be used even after the conference maximizing your visibility. Additional entitlements included

please enquire.


CONFERENCE BAGS SPONSORSHIP

What better spotlight could your organization receive than imprinting your name and logo on the conference bag provided to every attendee at

registration? Your exposure will endure when attendees bring their conference bag home.

Additional entitlements included please enquire.


WELLNESS AREA TITLE SPONSORSHIP

Additional entitlements included please enquire for more information


MOBILE APP & GAMEGet your brand into the hands of nearly every attendee. Attendees are looking at the mobile app in advance to plan their schedules, read

about speakers, and also for room locations (updates). Includes 1 push notification to all attendees.


HOTEL ROOM KEY CARDSPut your company logo on the hotel room keys of the attendees staying at all host hotels. Additional entitlements included please enquire

WATER BOTTLESA reusable water bottle-Includes 2,500 bottles with one-colour logo & set-up. Additional entitlements included please enquire.


ATTENDEE BAG PROMOTIONAL MATERIAL

Place your company’s postcard, brochure, flyer or newsletter in the official conference bag and you’ll immediately get your message into the hands of every full

conference attendee to maximize your on-site exposure. HRPA will include your supplied item/s (material must be pre-approved by HRPA) into each bag. Each

sponsoring company is responsible for duplicating and shipping materials in time to be inserted.

All materials must be supplied to HRPA no later than January 8, 2020.

Postcard (5’x7’) $2,500 each (5 sponsors)

81/2 X 11 Sheet $3,600 each (5 sponsors)

Booklet/Magazine $4,500 each (2 sponsors)

Promotional Item $5,000 each (2 sponsors)

CELL PHONE CHARGING STATIONS/LOUNGES

Nothing is worse than a drained cell phone battery. The cell phone charging station will allow attendees to give

their phone a quick power boost. Charging stations will be branded with your company logo and placed in various

areas around the Trade Show hall.

$20,000 (exclusive sponsorship per

station/lounge)

HRPA SOCIAL EVENT– BAR (WEDNESDAY)

HRPA is proud to once again present the highly successful and anticipated social event. This event features

complimentary passed hors d'oeuvres and a cash bar. Includes signage at bars, logo imprinted napkins and a

signature mocktail.


REFRESHMENT BREAKS

Held throughout the conference, the refreshment break offers attendees a chance to get something to drink and

network with exhibitors between sessions.

Includes signage and your company logo on napkins.

$10,000 each (5 sponsors)

CUSTOMIZED SPONSOR PACKAGE

All of the sponsorship packages can be tailored to suit your corporate needs. In addition to the packages offered, we would be happy to create a customized package that can address the specific needs of your organization. If you would like to showcase your organization in a unique fashion, please contact us.

hrpa 2020 prospectus · signature mocktail. $25,000 (exclusive sponsorship) refreshment breaks held...

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