bd product refreshment output
TRANSCRIPT
BD Group 14/15, September 2014
BD Product Refreshment Output
Why are we doing product refreshment ?
?Further, what is the right thing to do?
Further, are we just money maker?
Does the MCT understand what BD do?
Are we doing the right thing?
What is the BD positioning in the MC team?
NSS - National Strategic Summit BD Track, July 2014
Q1 BD Review
Key output: Build Sustainable & Purposeful
Partnership
Key output: BD is not a pillar, it is the resource.
The resource should flow to support MC strategies. Currently our resources
are not focused.
Q1 MC Strategy Review
Key output: MC Q2 Strategy Map with investment
effort.
Summary:!To build sustainable & purposeful
organisation through Business Development Function, we need to let external resources flow to the key MC strategy while ensuring BD financial
goal.
What’s our methodology?
Q1 BD Effort Review in FOBO
Q2 MC Strategy Map Effort Analysis
Each function’s next quarter’s focus
Each function’s next 3 years trend
Summarise all areas that BD can support
Interviews Interviews
Filter through MC priority
Internal research on 12/13’s packaging Refreshed Packaging
Categorisation
External research on packing methodology
MC 14/15 Strategy Map
!
oGIP
Product Innovation
Middle Layer EmpowermentEntrepreneurship
Development
1.1 TMP/ GCDP PI
1.2 BD PI
1.3 iGIP PI
1.4 TXP Sub Product
3.1 NST LEAD
3.2 NST Empowerment
3.3 GIS2.1 Incubator
2.2 MoS
0.0 Alice
0.2 BRIC
0.1 Mkt Support
0.0.1 RA
0.0.2 MA
13.2%
6.3%
7.2%
6%
4.4%
37.1%
13.2%
6.6%
2.7%
3.9%
1.4%
3%
4.2%
Strategy Map in FOBOoGIP
0.0.1 RA 0.0.2 MA
0.1 Mkt Support
0.1 Mkt Support
0.2 BRIC
3.3 GIS2.1 Incubator
3.1/.2 NST
2.2 MoS
1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI
Strategy Map in FOBOoGIP
0.0.1 RA 0.0.2 MA
0.1 Mkt Support
0.1 Mkt Support
0.2 BRIC
3.3 GIS2.1 Incubator
3.1/.2 NST
2.2 MoS
1.1 TMP/ GCDP PI 1.1 TMP/ GCDP PI
6.6%
1.4%3.9%
3%
7.2%
1.4%
6%
2.1%
1.3%
2.1%
Current Partners in FOBOoGIP oGCDP
iGCDPiGIP
TMP TLP
Q1- BD Time Investment Map in FOBOoGIP oGCDP
iGCDPiGIP
TMP TLP
27%18%
20%
15%
8%
8%
3%
MC in Q2
BD in Q1
BD in Q2
?
oGCDP iGCDPoGIP iGIP
Channels for Raise
Partners to take oGIP in their foreign brands
BRIC Sponsor
Issue Based EP education CSR Package sales NEP/ GEP
TM
Sub product based TMP, TLP
LCD
NST external empowerment
Innovation
Innovation Coaching
Help Create Sales Channels Provide External Inputs
Through partnering with AIESEC, companies help us for Youth Development.
BD Partner’s Role
And this 2 will help us to achieve our 10 year vision of …
Which shows companies Corporate Social Responsibility in Youth Development
Corporate Social Responsibility in Youth Development
Business Society Future
!Youth to Business!
Help young people to bridge university life and business world
!Youth to Society!
Help young people to better understand
this society
!Youth to Future!
Help young people to create better a future
Business Discussion
Simulation
Skill Training
Innovation Coaching
Social Discussion
Social Awareness
Practical social work opportunity
Sponsor student’s local & global community
development projects
Help global youth to understand China
Provide career development advice
Provide practical learning experience
Bridging the gap of between Youth and
Benefits for Partnering with AIESEC
Attract Top HR Solution Understand Youth Insight Get Youth Exposure
Globally
Locally
Of your company
Of your product & service
Of your company
Of your product & service
How would the proposal look like?
Youth To Business
Youth To Society
Youth To Future
Benefits
HR solution
Understand youth insight
Get youth exposure
Products