EVERY MONDAY at 9PM EST/8pm CST/6pm pst#ATOMICCHAT

ATOMICREACH.com

#ATOMICCHAT

June 9, 2014

USER GENERATEDCONTENT

What is user-generated content (UGC)?

How can UGC help your business?

How do you get people to participate in UGC & create content for you (or your business)?

How can you drive sales with UGC?

How does LinkedIn contribute to UGC and how do they get it right?

Can LinkedIn groups drive UGC and how?

@DOUGLASKaRRspecial guest:

Douglas Karr @douglaskarr#UGC is content that supports online efforts that you don’t have to generate yourself. It’s written by users, fans, clients #atomicchat

Douglas Karr @douglaskarr#UGC doesn’t have to be totally written or produced by your users, you can collect and enhance their content, too! #atomicchat

Douglas Karr @douglaskarrit’s not just comments and reviews, anymore! Businesses are actively enticing their users to submit #UGC

Douglas Karr @douglaskarr#UGC is valuable because it’s not you selling, it’s people selling for you. Content that’s more trustworthy and sincere. #atomicchat

Douglas Karr @douglaskarr#UGC can often provide more effective content - it’s written from the perspective of the user, not your marketing mumbo jumbo. #atomicchat

Douglas Karr @douglaskarrDevelop processes for collecting, curating and approving #UGC - web forms, specific hashtags, etc. #atomicchat

Douglas Karr @douglaskarr#atomicchat could be as simple as @formstack form to collect what you need!

Douglas Karr @douglaskarrWith an efficient system in place, you can spend a lot less time working on content strategies and instead promoting #UGC #atomicchat

Douglas Karr @douglaskarrUse a project management system like @brightpod to manage, collaborate, and publish the finished #UGC. #atomicchat

Douglas Karr @douglaskarr#ugc provides the emotional attachment in a purchase decision that’s often missing from marketing content #atomicchat

Douglas Karr @douglaskarr@linkedin is going personal w/ brand messaging and content strategy with “Picture Yourself” campaign

Douglas Karr @douglaskarr@linkedin is collecting, curating & producing user stories w submitted content = very compelling and tap into emotions #atomicchat

Douglas Karr @douglaskarrI think combining #UGC + #storytelling + #video is skyrocketing in popularity in online marketing #atomicchat

Douglas Karr @douglaskarr@linkedin groups are great places to secure #UGC. Ask permission to re-use or expand and you’ve got #ugc #atomicchat

Douglas Karr @douglaskarrJust be sure to kick out the spammers in your @linkedin group #atomicchat

Douglas Karr @douglaskarrWe love @linkedin as an example because it’s professionals helping professionals #atomicchat - that’s personal!

Patrick Winther @PatWintherIt helps your followers realize that you are listening. They are more likely to post about your brand in the future. #AtomicChat

Clifton Webb @CliftonW21#UGC can make your followers feel like they have a say in your business. #Atomicchat

Shirley Williams @williampearl#UGC is an engaged user that feels they are being heard and wants to contribute #atomicchat

Michele J Martin @michelejmartinI believe the key to #UGC is that it takes it beyond just “engagement” & becomes about THEIR experience, which is more powerful #atomicchat

Michele J Martin @michelejmartinThere will always be some naysayers. Don’t try to control, but do AMPLIFY the advocates to make them stand out #atomicchat

Sheldon@AppYoSelf @SheldonCPFGive them an incentive!

610 544.3k 6.1mTweets REach

Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo

We are 170 members strong! The “Why Content?” group aims to discuss ways to connecT our audiences with quality content. They deserve it, don’t they? So join us!

IMPRESSIONS

#AtomicChat Numbers

Join our “Why Content?” Group!Speaking of LinkedIn ...