Ac$va$ng  User-­‐Generated  Communica$on    Exploring  the  dynamic  rela$onships  between  user  and  content  

Resonate      

Reverberate    

Reify  Maria  E.  Hayhow  

University  of  Cincinna$  Undergraduate  Communica$on  Research  ‘11  

Message      Social  networks  have  been  the  catalysts  to  which  individuals  can  grasp  informa$on  as  it  relates  to  them,  on  an  approachable  level.    Both  digital  na$ve  and  foreigners  are  being  approached  with  new  technologies  at  an  incessant  and  ongoing  rate.  The  ability  to  resonate  informa$on  with  personal  experience  through  social  networks  enables  a  sense  of  awareness  and  closer  proximity.  

Resonates  at  a  Personal  Level    User  generated  messages  must  maintain  context  &  content  that    

Aristotle  Modes  of  Persuasion  

-­‐  Aristotle  

Opportunity  Gap  

Tension  Point  

Tension  Point  

-­‐  Aristotle  

Why  be  a  user?  Why  generate  content?      

 Joining  the  conversa$on.  The  driving  duty  of  users  is  to  connect  through  the  content  they  create,  observe,  and  

interact  with.      

The  ability  to  balance  both  truth  and  persuasion,  in  an  ar$culate  argument,  

will  allow  users  to  be  seen  as  informa$onal  ambassadors.    

Communica$on    Communica$on  models  have  been  mimicked  to  create  strong  user  generated  plaQorms.  User  generated  communica$on  occurring  between  these  users  should  reflect  a  balance  of  both  truth  and  persuasion.  Reverbera$ng  public  interest  and  persuasion  involves  the  par$cipa$on  of  diverse  par$es  co-­‐construc$ng  both  news  and  informa$on.      

Reverberate  throughout  User  Audience  User-­‐generated  communica$on  relies  on  users  ap$tudes  to  share  and    

Model  for  Persuasion+  Truth  

Masculine  Models  of  communica$on  favor  the  

transfer  of  informa$on,  rather  than  the  exchange  of  it.  These  

transfers  can  be  seen  throughout    various  open  

forum  sites.    

Feminine  Models  of  communica$on  favor  the  exchange  of  news  and  

conversa$on  surrounding  it.  Various  blog  oriented  

communica$on  technologies  hint  at  this.    

What  is  valuable  User-­‐generated  content/communica$on?    

 The  value  of  user-­‐generated  content  in  its  efforts  to  obtain  quality  amidst  a  landscape  

of  ubiquitous  informa$on.    

User  generated  communica$on  that  creates  an  ongoing  story,  co-­‐constructed  with  divergent  

viewpoints,  is  one  way  of  achieving  value.  

Meaning    Maslow’s  hierarchy  of  needs  peaks  at  self  actualiza$on  and  experiences.  Seeing  the  value  mass  communica$on  models  such  as  social  networks  hold  allows  for  individuals  to  reify  their  iden$ty  with  people,  places,  events,  and  the  world  as  they  know  it.    

Reify  Human  Experience  User  generated  communica$on  circulates  because  of  users  drive  to      

In  a  user  generated  popula$on  who  is  held  responsible?    

 In  being  a  user,  genera$ng  content,  one  is  held  accountable  as  both  a  resource  and  source.    

 The  abundance  of  content  calls  for  the  cura$on  and  

cul$va$on  of  its  validity.  Harnessing  the  poten$al  of  current  user  content  focuses  on  

aligning  content  with  credibility  and  resources  with  validated  perspec$ves.  

Contact  &  Connect  Maria  E.  Hayhow  @hayhowrudoing  

 Visit:  mariahayhow.com  

 Ac$va$ng  User  Generated  Communica$on    

Reverberate    

Reify  

           Exploring  the  dynamic  rela$onship  between  user  and  content