rethinking user generated content

8/2/2019 Rethinking User Generated Content

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So - Lo - Mo

Social

LocalMobile


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An AA Web Gallery

A Management Console

What is

Branded

to

Your

Property


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How Does it Work Today?


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Email Us Your Photos and Videos

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Post on our Facebook Page

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Where was thisphoto taken?


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Upload to Our Gallery

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How is Different?


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Direct from smartphone or web Pre-loaded categories selected by user Pre-loaded hyper-local locations selected by user Uploads confirmed with progressbar

Location and Categoryselected by user from menu

Published

Published

Published

In Review

Rejected - no soliciting please

ERIC R

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Contribute Photo or Video User History


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Contribute on the Web


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Easy navigation - user can configure views

Browse - Filter - Search System algorithms display most engaging submissions Geo location for mapping displays

Category/Location User Report Search


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Browse on the Web


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Users rate content relevancy with thumbs up/down

Community self-polices objectionable content Users can tag favorite stories for quick access Comments foster user interaction

Vote Thumbs Up orDown

Report InappropriateContent

Thumbs Up/Down Slipped Past Reviewer Generate Alert to Admin

Keep Score


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Reward good users with badges Grant auto-publish permissions to prolific users (no

review necessary)

Ban abusive users from participating

Sample Badge/Reward SchemeUser Profile w/ Badge


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Add Assignments asking for specific posts

Create Alerts for breaking news Advertisers sponsor Assignment to generate content Create Assignment to run contests

Current Assignment Content Report


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Local Business Sponsorship of an Assignment


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Email - Text - Facebook - Twitter

Comment on Contributions with photos/videos Easily republish Contributions on company social

marketing properties


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Link Back to Web Gallery


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Management Console

Users monitored and rewarded All content reviewed then published Build location & category schemes Create assignments


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Plug and Play Content - Repurposing for Your Sites

Widgets Easy to Configure - type of content, time submitted Dynamic - instant updates upon approval Branding - add new content stream other sites

RSS Pull content directly into existing website Instant content upon approval Branding - add new content stream to other sites


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Already Have an App

Launch ShareIt Mobile from existing appUsers easily add content and returnAccess from multiple pages


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Search Engine/Traffic Impacts

Web Page is a sub domain of your website

Code from analytics software placed on every new page automatically

All traffic to web gallery pages counts towards website traffic

Every contribution creates multiple pages Image/Video, Caption, Report Page

Google indexes all new pages - increased visibility in search results

Daily Press (Tribune) - Hampton, Virginia

First Three Months

850 app downloads

1850 additional pages created and indexed by Google

Increase in unique visits - 60,000


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Advertising RevenueMobile Targeted ads on smartphones

Existing media partner Location based

Web Page

Banner ad space Increased traffic = more impressions and click throughs

Location based


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Local Business Engagement - Assignments

Related Category SponsorshipAdvertiser sponsors a related web category (travel,restaurants, autos) for a pre-determined time

Promotional Assignment with branding

Event SponsorshipDesigned to be multi-advertiserFestival, Charitable EventUGC submitted from event eligible for prizes

Be There SponsorshipSubmit from on-the-scene at advertiser location to win


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Its Your Content to Reuse

Business Marketing PR Social Blogs

Legal During registration,

users agree content

submitted is yoursTechnical Many ways to repurpose

RSS Widgets APIs


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Launch and Manage

Quick to LaunchShareItMobile professionals will brand and launch yourmobile app and website in days

Easy to ManageBrowser based admin tools to manage users, posts andhierarchies

Business Class Hosting ServicesExperienced system administrators ensure 24/7 uptime

Flexible Content Re-Purposing

Use content, you own, in other websites or print pubs


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Resources

See our tour video atwww.shareitmobile.com

Daily Press Eyewitness gallery pageeyewitness.dailypress.com

Savannah.com gallery page

ushare.savannah.com
http://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.shareitmobile.com/http://www.shareitmobile.com/


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Thank You

Philip Kessler757.204.6400 [email protected]
http://www.shareitmobile.com/http://www.shareitmobile.com/mailto:[email protected]:[email protected]

rethinking user generated content

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