Sales

1) Include information into Proposals

2) Explain it clearly during the

meeting: that AIESEC aims to

enable leadership development, 3

elements and how we do it, role of

internship in it

3) Do NOT sell ‘leaders’! But focus on

explanation of the elements we aim

to develop and how we do it.

- AIESEC mission and our way to achieve it –

‘Leadership is a fundamental solution’

- 3 elements that we aim to develop in

every young person: Self-awareness,

Responsibility for the World and Effective

Communication

- The way we do it: by providing inner and

outer journey in ELD programmes

- Showcase alumni report – what our alumni

achieve and how fast they grew in their

careers (see alumni report for more data)

Using ‘Leadership Development

Model’ in Sales allows us to make

AIESEC a strategic partner and not

just an organization who covers

talents gaps for companies.

Moreover, the Model explains clearly

what we mean under ‘leadership’

and how we develop it, which most of

companies ask for.

Promotion

1) Information about AIESEC and its programmes

on your web-site and social media channels:

explain AIESEC through this model, explain how

exchange develops leadership and what

exactly it means.

2) Set right expectations with candidates for ELD

programmes (GCDP, GIP or TMP/TLP): message

of your promotion should be about ‘leadership

development’ and not about ‘travelling

abroad/skills development or CV

enhancement’, etc.

3) Showcase stories that strengthen the message

of ‘AIESEC is a leadership development

organization’: post stories that talk about

personal development one gained from the

experience and not about cultural

experiences only.

- AIESEC mission and our way to

achieve it – ‘Leadership is a

fundamental solution’

- 3 elements that we aim to develop in

every young person: Self-awareness,

Responsibility for the World and

Effective Communication

- The way we do it: by providing inner

and outer journey in ELD

programmes

- Showcasing of stories, showing that

we have developed those 3

elements and what it meant for

young people

Since 2012 we are talking about AIESEC as

‘Youth Leadership Provider to the World’, we

are saying that AIESEC is not an exchange

organization, it is a leadership development

organization. Mainly we say it internally, but if

we want to be perceived this way, we should

say it out loud.

As a result of using the model for promotion,

you can expect:

- ELD participants with right and clear

expectations regarding their experience

- Brand of ‘leadership development’

organization

- AIESEC having a competitive advantage

on the market: because it is not about

exchange opportunity, it is about

leadership development

Education

Include information into Induction

conferences/seminars, Outgoing

preparation seminars, Reintegration

seminars, etc.

- AIESEC mission and our way to achieve it –

‘Leadership is a fundamental solution’

- 3 elements that we aim to develop in every

young person: Self-awareness, Responsibility

for the World and Effective Communication

- The way we do it: by providing inner and

outer journey in ELD programmes ; and

connect it to the experience these people

are going to get

- Showcasing of stories, showing that we have

developed those 3 elements and what it

meant for young people

It not only gives members clear understanding of WHY

AIESEC does what it does but also how it works and

what you can learn being in this organization.

• It makes AIESEC clear and easy to understand, it

makes ‘leadership development’ tangible and

grounded, therefore increases belief in it.

• It shows opportunities of development to ELD

participants encouraging them to take more

experiences with AIESEC, as well as motivates to

give their maximum to the current experience.

• It enables members to explain AIESEC to externals

as ‘leadership development organization’ and not

as ‘exchange organization’.

Build LEAD based on 3 elements –

enable young people notice their

development and realize their

connection to those 3 elements of

the model.

- LEAD aims to provide inner journey to ELD

participants, therefore make sure that LEAD has

following elements of reflection: self-reflection on

the experience gained, understanding personal

values, understanding your ‘new self ’ and what this

experience means for future life

- Use different tests and tools to reflect on

development of the 3 elements – connect

operations they have been doing with leadership

development they gained in AIESEC

AIESEC model is based on ‘experiential learning’,

but it is proved that learning comes only if there is

structured reflection provided to capture those

learnings.

Therefore, any Leadership Development

Programme we run in AIESEC (mainly LEAD) should

enable young people to capture their learnings

about the experience.

Therefore, LDP should aim to provide inner

journey to participants. By using the model we

can make sure we provide right inner journey; as

well as connect operations they have been doing

with leadership development they got due to the

experience.

We have updated NPS surveys for TMP, TLP and GCDP,

GIP (completed stage only) to be able to see if our

customers recommend us for leadership development or

not.

With these Level 1,2 issues added you can assess how

your customers promote leadership development you

provide through the experience.

Based on this assessment you can also learn:

a) What you should explain better during ‘education

about AIESEC’

b) Which elements should be stronger present in inner

or outer journey you are delivering for them: for

example if they don’t recommend experience

because they got good ‘communication skills’ –

maybe you should include more ‘interaction with

multiple stakeholders’, etc.

Personal Development due to this experience

- Understanding better my personal values

- Understanding better my personal purpose in life

- Understanding my strengths and weaknesses

- Belief in myself

- Becoming proactive in my learning

- Communication skills

- Adapting fast to new environment

- Open mindness

- Persistence to achieve results

Professional Development through this experience

- Knowledge gained about specific issue of your

internship

- Language knowledge

- Practical skills and hard knowledge gained

- Increased personal network

Using NPS

purposeful

collaborative

DRIVEN