how to use linkedin & google+ to build your network
DESCRIPTION
This presentation was part of a webinar I gave as part of Mediabistro's Social Media 101 interactive workshop on how to get started with social media. The session, entitled "Google+ & LinkedIn: Make Personal and Professional Connections" went over the basic of using the two social platforms for building a professional and personal network. The session details: Google+ is a quickly growing social platform introduced in 2011 by Google. This session explains how to share content and take advantage of Google+'s unique features, including group video chat. LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that can serve your business and professional goals.Check out the Social Media 101 agenda here: http://www.mediabistro.com/socialmedia101/program.aspTRANSCRIPT
How To Use LinkedIn &
Google+
to Build Your NetworkwithErica SwallowTech Journalist
Erica Swallow@ericaswallow
ericaswallow.com
About LinkedIn• Launched in May 2003
• World’s largest professional network• 135+ million members in over 200
countries
• Your digital resume• High ranking in search results• 4 billion people searches in 2011• Networking, job search
The LinkedIn Profile
Fill Out the Basics
• Should reflect your current situation• Job history• Education• Recent photo• Contact information• Headline
Add Connections• Email contacts, colleagues, classmates,
suggestions• Always personalize the message
Join Groups• Types of groups
• Topical interest areas• College alumni association• Professional associations• Company employee group
• Discussions & polls• Job boards• Email digest
Ask for Recommendations• Focus on quality, not quantity• Approach individuals separately and/or in person
• Don’t send out mass messages• Add a personal touch• Explain the importance of his/her
recommendation• Give recommendations!
Use Value-Added Applications
• A few of my favorites• SlideShare Presentations• WordPress• Tweets• My Travel
Be an Expert: LinkedIn Answers
• LinkedIn’s Q&A platform• Gain expertise points in specific topics
• All topics have experts
Follow Company Pages• Learn about a company’s job openings• Connect with employees
About Google+• Launched to public in September 2011
• Google’s latest foray into social networking• Google Friend Connect, Google Buzz, Orkut• Estimated 90 million users
• Tech enthusiasts, students and lots of men
• Largely inactive user base
The Google+ Profile
Fill Out the Basics• Free SEO!
• At the very least, fill out your profile
• Profile picture• Tagline• About page (bio, links, employment,
education)• Banner photos• Contact information
Create Custom Circles• Based on your email contacts• Circles enable easy grouping and sharing
Follow Sparks• Google+’s algorithmic content recommendation
system• Based on Google Search, Google+ and +1
button
Host a Hangout• Business meetings, industry chats, meetups• Hangout with Extras: named hangouts, shared
notes and sketchpad, Google docs integration, screensharing
Share Relevant Content• Share via your stream
• Photo, video, link• Target specific Circles or people
• Share or comment on other people’s posts
• Everything you +1 across the Internet is documented under the “+1’s” tab on your profile
Create a Short Google+ URL• Google+ doesn’t support vanity URLs
• Use gplus.to to create a short URL for sharing
Consider a Google+ Brand Page
Questions?
Erica Swallow@ericaswallow
ericaswallow.com