A case study by

A case study by

A case study by

To Establish our Client’s Spotsas the No1 choice of the Athenians, in their SummerHangouts.

A case study by

By demonstrating their competitiveadvantage, through the Web:

1. Unique Location, 3. Exquisite Design 2. Excellent Service 4. Beautiful Crowd

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4 Unique

Businesses

A case study by

A case study by

A case study by

Vive Mar

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Fantasia

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Our Strategy

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1. Be everywhereIn every place our customers look for nightlife suggestions, we should be there.

Our Strategy

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2. Find the InfluencersEngage the people that are very serious about hanging out. They know all the available choices and they are the ones who decide where their friends will go out.

Our Strategy

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3. Customer InteractionBuild interactive channels of communication, between the businesses and their target group. From these channels, communication will be free and straight forward.

Our Strategy

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4. Let them SpeakEncourage our most loyal customers, to speak out by sharing their experiences with their friends.

Our Strategy

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We had to find out what our Customers LOVE ..

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Some Brainstorming and Research we came up with an IDEA ..

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Our Customers Love being Photographedwhile they are clubbing!

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And that’s what we did..

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Took lots of Pictures,

Attracting the Attention &

Interest of our target group.

A case study by

A case study by

A case study by

A case study by

We made Photos our Advertisements.

*All of the photos were “branded” including our logos in them.

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And everyone wanted to see our Advertisements. Many times.

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By taking and sharing pictures on Facebook, we achieved some very important goals..

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1. We influenced our target group by showing them that their friends are having great time on our spots.

(through Facebook social ads)

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2. We highlighted our keyadvantages without saying a single word:

“Great clubs at unique locations, with great design, and beautiful people in them.”

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3. We made our customers spread our name to their friends.

Thousands of comments and shares have been generated through our “photo campaign”.

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We didn’t stop there.

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We created several reasons for our friends to engage with us.

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We Created Numerous Competitions and Gave out many Gifts.

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We encouraged our users to share our competitions with their friends, generating thousands of shares.

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Created a targeted Display campaign with dozens of banners including calls to action.

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Dominated Search.

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Sent several e-mail Newsletters to our users.

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Most importantly we were all over our influencers’ favorite websites.

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Now, lets look at the

RESULTS

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In 77 days, we achieved..

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71.250 Likes on our 4 Facebook pages.

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18.000 Subscribedcustomers on our database

Including: Customer’s name, e-mail, mobile phone, address.

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11.430 people sharedour competitions with their friends

through our Facebook applications tools.

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2.200 people attended our summer events on Facebook.

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40.356 Branded interactionswith our users through Facebook Likes & Comments on our Photos and Posts.

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649 people «tagged»

themselves on our Photos on Facebook.

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More than 400.000 visitswere generated on our Facebook

Pages and 5.800.000Impressions on our posts.

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We Generated Awareness and we Engaged our audience by providing interesting branded content that they liked and wanted to share with their friends.

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That’s how we managed to keep our client’s hot spots as the First Choice on our users’ mind.

Need more info? info@clickwise.gr