Our Client's Clients

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  • C H R I S L E M A

    THE CLIENTS OF OUR CLIENTSGetting past our fears; Focusing on Education

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    Can I tell you a secret?

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    The problem with those mops? It took more time to clean the

    mop than to use it.

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    Nobody likesthe angrymom look.

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    The fears we hold inside impact our life choices. - @chrislema

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    Everyone is afraid of something.

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    The problem with our fears? Our imagination creates larger

    consequences than reality.

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    If we admit to having fear, we can learn to work despite it.-@chrislema

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    We dont know enough.

    The project wont end.

    We wont get more work.

    Well get sued.

    The client will keep calling.

    Theyll be fired.

    Theyll miss the deadline.

    The project will fail.

    The project wont end.

    Theyll run out of money.

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    Our natural response, in the face of fear, is to protect

    ourselves so we collaborate less and regulate more.

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    Every client has a client.Instead of coding to spec,

    our goal should be todelight our clients clients.

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    Our goal should always be to delight our clients clients.-@chrislema

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    When I was a kid, our internet was in books.

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    Over the 8 year period where the Yellow Pages lost more than a third of its entries, they were still being pitched to small businesses. Hard.

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    To delight our clients clients, we need to expand our horizons.-@chrislema

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    Know much about call tracking?

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    Know much about lead tracking?

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    Know much about lead generation?

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    Know much about CRMs?

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    Know much about marketing funnels?

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    Know much about Google Local Search?

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    Know much about A/B testing?

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    True courage isnt the absence of fear. Its being honest with yourself, even

    when its difficult, and moving forward despite fear.

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    Ask great questions.Expand your horizons.Be a constant learner.Educate your clients.Delight their clients.

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    CHRIS LEMA

    CTO & Chief StrategistCrowd Favoritehttp://chrislema.com