how to mobilize people for a cause by taha ghayyur

How to Mobilize People for a How to Mobilize People for a CauseCause

By Taha Ghayyur

Motivation: How to Mobilize People for a CauseMotivation: How to Mobilize People for a Cause

“Leadership is the art of getting someone else to do something you want done because he wants to do.” – Dwight Eisenhower

In this 2 part presentation we will In this 2 part presentation we will explore:explore:


I. Dynamics of Volunteer Motivation

II. How to Attract and Retain Volunteers

Volunteerism Dilemma Today:Volunteerism Dilemma Today:

While more and more people are talking about While more and more people are talking about giving back to the community, non-profit giving back to the community, non-profit organizations are increasingly reporting decline in organizations are increasingly reporting decline in volunteer participation and commitment.volunteer participation and commitment.

Why are our organizations failing to inspire and Why are our organizations failing to inspire and motivate volunteers to commit to a cause?motivate volunteers to commit to a cause?

Have we considered the increasing competition Have we considered the increasing competition for volunteer recruitment? How are we making for volunteer recruitment? How are we making our volunteer engagements more attractive?our volunteer engagements more attractive?

Motivation: How to Mobilize People for a CauseMotivation: How to Mobilize People for a Cause> Dynamics of Volunteer Motivation


Happy Volunteers aren’t Happy Volunteers aren’t Necessarily ProductiveNecessarily ProductiveAction: Focus on Productivity and youAction: Focus on Productivity and youwill find happy & satisfied volunteers will find happy & satisfied volunteers and supportersand supporters

Generation Values Impact How Generation Values Impact How People Respond to Your CausePeople Respond to Your Cause

Action: Understand the values of contribution and Action: Understand the values of contribution and commitment each generation of volunteers bring to your commitment each generation of volunteers bring to your organization and develop expectations accordinglyorganization and develop expectations accordingly

> Dynamics of Volunteer Motivation


Telling Volunteers to “Do Your Telling Volunteers to “Do Your Best” isn’t likely to Achieve their Best” isn’t likely to Achieve their BestBestAction: Challenge volunteers to achieve specific objectives Action: Challenge volunteers to achieve specific objectives and goalsand goals

You Get What You Reward!You Get What You Reward!Action: Reward Right Actions & BehaviourAction: Reward Right Actions & Behaviour



““Carrots” and “Sticks” Ain’t Carrots” and “Sticks” Ain’t Going to Cut It Going to Cut It Action: Go beyond Rewards and Threats; Action: Go beyond Rewards and Threats; figure out what motivates individuals. figure out what motivates individuals. There is no quick fix to motivation.There is no quick fix to motivation.

Extrinsic versus Intrinsic Extrinsic versus Intrinsic MotivatorsMotivatorsAction: In addition to recognition, awards, Action: In addition to recognition, awards, leadership experience, pay attention to internal leadership experience, pay attention to internal motivators, like personal beliefs & personalitiesmotivators, like personal beliefs & personalities



What’s In It For Me?What’s In It For Me?

We have entered a new era of “self-interest” We have entered a new era of “self-interest” based volunteerism. According to McClelland- based volunteerism. According to McClelland- Atkinson Model, Volunteers can be classified Atkinson Model, Volunteers can be classified under 3 different “Motivational Types”:under 3 different “Motivational Types”:

1.1. AchieversAchievers 2.2. AffiliatorsAffiliators 3.3. Power (Influence) PeoplePower (Influence) People

Action: It’s challenging to determine what Action: It’s challenging to determine what motivational type a person is. There may also motivational type a person is. There may also be overlaps.be overlaps.


Paradigm Shift: New Trends in Paradigm Shift: New Trends in Volunteerism Volunteerism

– Shift 1: Googleized Generation (World Shift 1: Googleized Generation (World of Instant Results and Connections)of Instant Results and Connections)IMPACT: As a culture, volunteers expect IMPACT: As a culture, volunteers expect immediate connections & concrete resultsimmediate connections & concrete results

– Shift 2: From finding the right task or Shift 2: From finding the right task or cause to becoming the right brand.cause to becoming the right brand. IMPACT: Very few people can or want to IMPACT: Very few people can or want to make long-term commitments.make long-term commitments.


– Shift 3: From commodity to experience.Shift 3: From commodity to experience. IMPACT: Volunteering needs to be an “experience first” IMPACT: Volunteering needs to be an “experience first” event.event.

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In this 2 part presentation we will In this 2 part presentation we will explore:explore:


I. Dynamics of Volunteer Motivation

II. How to Attract and Retain Volunteers


Sell Your Vision & MissionSell Your Vision & Mission Action: Show them the BIG Picture to look Action: Show them the BIG Picture to look

forward to. Give them a purpose to be forward to. Give them a purpose to be passionate about.passionate about.

Make their Contributions Make their Contributions Significant & MeaningfulSignificant & MeaningfulAction: Make them feel their help Action: Make them feel their help is making a difference. Frequently is making a difference. Frequently tell them who they are benefiting. tell them who they are benefiting. Share feedback from community.Share feedback from community.

> How to Attract and Retain Volunteers


Transform their “Positive Transform their “Positive Dissatisfaction” into Positive Dissatisfaction” into Positive ActionAction

Action: Determine what bothers them about the Action: Determine what bothers them about the society or the world and channel this energy to society or the world and channel this energy to constructive workconstructive work

Define Expectations Define Expectations ClearlyClearly

Action: Vague job description without Action: Vague job description without deadlines leads to de-motivation and deadlines leads to de-motivation and disappointeddisappointed



Be Sensitive to their Feelings & Be Sensitive to their Feelings & NeedsNeedsAction: Treat them as unique individuals, not a Action: Treat them as unique individuals, not a replaceable part of a machinereplaceable part of a machine

Value Volunteers as the Value Volunteers as the “Greatest Asset”“Greatest Asset”Action: If volunteers are precious to your work, Action: If volunteers are precious to your work, how much have you invested in their personal & how much have you invested in their personal & professional development?professional development?



Give Frequent Constructive Give Frequent Constructive FeedbackFeedbackAction: Be a Coach & Mentor, not just a Manager. Action: Be a Coach & Mentor, not just a Manager. Focus on behaviour, not the person. Personal Focus on behaviour, not the person. Personal positive feedback is very empowering.positive feedback is very empowering.

Thank, Recognize & Reward- The Thank, Recognize & Reward- The Most Powerful Motivators!Most Powerful Motivators!

Action: Celebrate success together. Action: Celebrate success together. Recognize achievements. Have an Recognize achievements. Have an attitude of gratitude.attitude of gratitude.



Develop a Productive Environment Develop a Productive Environment

Action: If you are looking for efficiency and focus, it Action: If you are looking for efficiency and focus, it rarely occurs in flexible, leisure times. Encourage rarely occurs in flexible, leisure times. Encourage “Flow Experience” in professional settings to “Flow Experience” in professional settings to increase productivity.increase productivity.

Food is always Welcomed!Food is always Welcomed! Action: Good and ample food Action: Good and ample food can truly inspire dead hearts can truly inspire dead hearts and brains to action!and brains to action!


Sources for Future Readings:The Truth About Being a Leader…And Nothing But the Truth (Dr. Karen Otazo)

The Truth About Managing People…And Nothing But the Truth (Stephen P. Robbins)

Developing the Leader Within You (John C. Maxwell)

3 Reasons Why You’re Finding It Hard to Find & Keep Volunteers - And What To Do About It (Chris Jarvis)http://www.businessfightspoverty.org

Motivation: How to Mobilize People for a CauseMotivation: How to Mobilize People for a Cause> How to Attract and Retain Volunteers

Thank You for Listening & Watching!

http://www.businessfightspoverty.org/

how to mobilize people for a cause by taha ghayyur

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