How to measure the impact of your marketing and drive better ROI

75% of SMBs aren’t using any tools to measure marketing ROI

How SMBs measure marketing ROI and manage leads

•  SMBs are leveraging up to 8 different marketing channels (both traditional & digital)

•  Only 28% of SMBs use analytics and most use informal methods to track & manage their leads

•  59% determine whether marketing is working just by asking “how did you hear about us?”

URCHIN TRACKING MODULE(S)

www.example.com/?xxx

Howdy there, UTM parameter

www.example.com/?utm-source=blitzen

Parameter

Value

The 5 key UTM parameters

Optional: Required: utm_source

utm_medium

utm_campaign

utm_term

utm_content

(the traffic source e.g. Google, FB)

(the element e.g. CPC, banner ad)

(the campaign name e.g. product, slogan)

(the paid search keywords you’ve bid on)

(the content you’re A/B testing)

utm_source utm_medium

utm_campaign

utm_content

www.blitzen.com/?utm_source=facebook&utm_medium=CPC&utm_content=gangster-grandpa&utm_campaign=Get-to-know-your-customers

utm_source utm_medium

utm_campaign utm_content

Presto! Your UTM parameter is ready

View your referral source data in Blitzen

Thank you

Start driving better ROI today! www.blitzen.com