How to Maximize Your News Release via Exclusive Social

Tools

Combine your great work with our great newswire tool to increase impact and ROI

Meet Your Hosts!

Tweet us at @businesswire @dannyselnick or @serena#BWchat

AGENDAHow to Maximize Your Business Wire Experience

• You + Us = WIN!• Why Use a Newswire• 5 Ways to Increase Release

ROI• Optimizing Your Headline• Selecting Multimedia• 1-click access• Initiating Advocacy• Driving Traffic

• Case Study

You + Business Wire = ROI

• Your Optimized Content• Headline• Sub-headline• Multimedia• Hyperlinks

• Our Optimized Newswire • Visibility via distribution• Access to context• Prompts for news

advocacy • Real results

Why Use a Newswire?

• Broad distribution of news• Exceptional short/long term

discovery opportunity• A stable, credible, trusted source• Simultaneous distribution of

relevant breaking news• Instant access to breaking news

content + context• Secure distribution via SOC II

The Discovery Path of Your News

8

Websites & News Portals

Mobile Devices

Industry Trades/ Verticals

Consumers/Public & Bloggers

Optimized for Search &

Sharing

Promoted Stories

Network—Divr.it

Top Tier National &

Global Media

Print & Broadcast

Media

Twitter Feeds

Branded News Content

Metrics, Data & Social Media Reporting

1. Optimize Your News Release Headline

Utilize Keyword Research to Increase Open Rates

Headline Formula = Number or Trigger word + Adjective + Keyword + Promise

• Identify keywords or phrases

• Search google trends for highest ranking word or phrase

• Add it to headline• Ensure accuracy• Ensure readability

2. Select Your Multimedia

Business Wire Multimedia News Releases Generate 3x the ROI

• Saves reporters time• Supports visual

fluency• Increases message

permeation• Drives message

adoption rates• Exclusive 1-click

accessibility• Exclusive interactive multimedia

3. Drives Advocacy with Calls to Action

Business Wire’s Exclusive Tweet Tool Triggers Advocacy

1. Social share bar2. Tweet this!3. Click to Tweet

4. Provide Reporters 1-Click Access to Context

5. Drive Measureable Inbound Traffic

Promote Conversion Channels!

• Promote best conversion path for readers

• Include URL builders / UTM Links

• <no follow> links ensure no Google penalties

Case Study: Why Business WireIncreasing ROI of your news releaseMore inbound traffic, social shares and sales.

Final Tips to Increase News Release ROI

• Newswires amplify and extends news reach

• Increase open rates with better headlines

• Increase engagement with imagery

• Increase access with 1-click tools

• Drive advocacy with news

• Add trackers to measure

• Learn more at http://bit.ly/CreateROIwithBW