How to Measure ROI on Facebook

Download How to Measure ROI on Facebook

Post on 20-Aug-2015

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  1. 1. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Measuring ROIFourth level_____ _____Fifth level____ _____Facebook
  2. 2. Digital Vidya# of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  3. 3. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Start with your objectives!Fifth level____ _____
  4. 4. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  5. 5. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  6. 6. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  7. 7. Digital VidyaPostClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  8. 8. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  9. 9. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____How will you compare 4 pages?Fifth level____ _____
  10. 10. Digital Vidya Competitive Analysis (Facebook) Click to edit Master text styles Bajaj____ __ ____ _____ ____ ______ ParameterReliance LIC Max NewYorkigeniusNo of _____ _____ Second levelFans2239222993 132817 3706790485Likes ____(Average Likes/Post for 0.76 Third levelIndex _____1.382.061.800.62last 10 _____of Fans * 1000 Fourth _____Posts)/No levelComments level(Average Fifth Index____ _____0.1250.187 0.168 0.178 0.114Comments/Post for last 10 Posts)/Noof Fans * 1000No of Posts (last week) 3149 5 10
  11. 11. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  12. 12. Digital VidyaGoogle AnalyticsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  13. 13. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ friends.skyttle.com
  14. 14. Digital VidyaFew Benchmarks Monthly Master text stylesClick to edit Active Users: 75%+____ __ ____ _____ ____ ______Second_____ 75%+_____ level Post Views:Third level____ _____ Post Feedback: 0.5%Fourth level_____ _____ CTR (FB Ads): 0.1%Fifth level____ _____ Fan Growth Milestones: 10,000 | 50,000 | 100,000
  15. 15. Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!