how to build a new e-commerce platform with a strong brand purpose - ecommerce summit
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Olivier Rousseaux PixwapTRANSCRIPT
HOW TO BUILD A NEW E-COMMERCE PLATFORMWITH A STRONG BRAND PURPOSE ?
Olivier ROUSSEAUX, Co-Founder of Pixwap
E-COMMERCE SUMMIT - 26/02/2014 - BRUSSELS
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TWO ENTREPRENEURS
DRIVEN BY PASSION & NEW CHALLENGES
JOHN ROLLIER, 32FYBO BELGIUM SPRL
OLIVIER ROUSSEAUX, 28SOCIAL MEDIA BRANDING SPRL
TEAM PIXWAP PRODUCT PURPOSE EXAMPLE EVOLUTION PROMO CODE ADVICE
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INSPIRE PEOPLE IN THEIR DAY-TO-DAY LIFE
A STRONG COMMUNITY OF PASSIONATES
Help them use the most of our product with professional tools and advice offered by passionates.
PIXWAP IS MORE THAN JUST A PHOTO PRINTING WEBSHOP, IT’S A WAY OF LIFE !
WEBSITE PREVIEW >>
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CREATE YOUR CANVAS ON WWW.PIXWAP.COM
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3 FORMATS 6 SIZES 2 COLOURSOther new features coming soon !
A NEW DECORATION ACCESSORY THAT IS VISUALLY IMPACTING AND EASILY INTERCHANGEABLE.
3 STEP PROCESS >>
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PIXWAP IS A SIMPLE 3 STEP PROCESS :
1 2 3
CreateFROM YOUR
OWN PICTURES
AdmireYOUR OWN CREATION
ChangeYOUR CANVAS
TO YOUR LIKING
VIEW THE GALLERY >>
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CREATE A BRAND VALUE THAT GOES BEYOND PRODUCT CHARACTERISTICS.
Ex : Offer exclusive advantages to members of our Brand Club.
BUILD A COMMUNITY OF PEOPLE READY TO SHARE THEIR PASSION WITH OTHERS.
Ex : Photography, Travel, Art, Design, Home Decoration, Music, etc.
CONSIDER CLIENTS AS PARTNERS WHO WE SERVE WITH VALUABLE INFORMATION.
Ex : Help people take better pictures with Expert Tips & Advice.
WE WANT TO GET THEM TO LOVE OUR BRAND BECAUSE OF OUR BRAND PURPOSE.
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PRIVATE GALLERIES POWERED BY PIXWAP
ONLINE PHOTO COLLECTIONS TO SELL
PHOTO EXPERTS AND ADVISORS
GATHER AMATEUR OR PROFESSIONAL PHOTOGRAPHERS IN OUR COMMUNITY FOR :
EXEMPLE 2/2 >>
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OFFER AN UNBOXING TOUCH AT DELIVERY AND AMAZE OUR CUSTOMERS :
EVENT TICKETS OR CULTURAL INFORMATION THAT MATCH THEIR INTERESTS
ADD MORE VALUE TO THE EXPERIENCE AND GO BEYOND THE PRODUCT
<< EXEMPLE 1/2
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PRODUCT EVOLUTION New colours and frame sizes
Led integration in the frames
Photo assembly (triptych)
Mobile app
BRAND EVOLUTION P2P photo marketplace
Private events for our clients
Advantageous Pixwap club
New features on our web platform
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PIXWAP PROMOTION GET YOUR OWN PIXWAP 30% OFF WITH THE CODE:
ESUM2014
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ADVICE
Start by thinking about why, not what.
Support all your processes & investments.
Try and use your product with friends.
Don’t (over)sell... Make them buy !
Have faith, but don’t over-convince yourself.
SHARE CONTENT & MEET PEOPLE.
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JOIN OUR COMMUNITY:
THANK YOU FOR YOUR INTEREST AND YOUR ATTENTION!
See you on www.pixwap.com
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