ecommerce summit: client case sncb

Download Ecommerce Summit: Client Case SNCB

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1. The agile relationship marketing suite SNCB case From email marketing to E-commerce Marketing Productivity and ROI practices 2. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration 3. Who is ACTITO? Relationship Marketing Suite Tool including expert services Progressive mktg Automation Proudly made in Belgium 4. Who is SNCB Europe? 5. A few figures A booking tool that is efficient and easy to use E-shop - App 250.000 sales per month The best fares Customer service 7 days a week Over 1000 destinations with multiple carriers 6. CHALLENGE : How to leverage email marketing to boost E Commerce in a large organization ? 7. The Art of Orchestration 8. Team and skills THE SKILLSMEET THE TEAM Copy Analyst Designer Integrator Proof reader Coordinator Campaigner 9. You are a part of the success 10. Lets have a look at a full campaign 11. Workflow to empower collaboration PRODUCTIVITYRIGHT MANAGEMENTBRAND BOOK 12. Belgium is complex 13. Segmentation is KEY THE RIGHT MESSAGE TO THE RIGHT PERSON 14. Productivity WYSIWYG MULTILINGUAL RESPONSIVE CORPORATE GUIDELINES 15. Test or Die Ladies are the best 16. Get it out TIME TO CAMPAIGN IS KEY 17. Make Enterprise Software People Actually Love WE DID IT ! 18. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration 19. Focus on Thalys & Eurostar 20. In depth analyzes of a campaign 40% 27% 1% 2% 1% 7% 2% 2% 1% 21. Where the sales come from 56% 22. Multibuy 12% 23. Its more than a single day sales Daily Sales 24. Do we need promo to sell? No we dont 25. 1 year of learning's 12% Web 46% Email TRAFFIC 26. 1 year of learning's 138% 27. 1 year of learning's Basket Value For Mobile is 25% higher 28. Agenda Learnings out of real campaigns ROI how does it work? 1 2 3 Marketing Orchestration 29. How do we measure? 30. What is a Goal 31. How do we drop the cookie https://www.b- europe.com/Voyager/Pratique/Mentions%20l%C3%A9gale s/Vie%20priv%C3%A9e 32. The Funnel Email Website Visit Cookie drop Product selection Order Confirmation Goal Reached 33. What do we with the info? Dashboard Customer enrichment Segmenta- tion 34. What you should remember Ecommerce lives with Email Mobile is upselling Smart data Leads to ROI Rightsourcing 1+1=3 35. THANK YOU Bart Albrecht E-marketing Manager - NMBS Europe Phone: +32 2 528 27 23 bart.albrecht@b-rail.be Jonathan Wuurman ACTITO Evangeslit Phone: +32 477 47 43 27 jonathan.wuurman@actito.com Icons made by Daniel Bruce from www.flaticon.com is licensed by CC BY 3.0