how to build a great landing page

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  • How to build a great landing

    page

    Case Uprightpose.com

    Joni Salminen

    PhD, market ing

  • 9 steps to perfect a landing page

  • 1. Include a clear USP (unique sales proposition)

    Visitors need to understand at first

    glance whats it about.

  • 2. Answer Why?

    Visitors should be quickly given a reason

    to care follow Why, How, What.

  • 3. Explain how it works

    People dont believe unless you tell them

    precisely how they get to the why.

  • 4. Make it tangible

    Use pictures of real app, product to

    visually communicate what youre selling.

  • (Contd)

  • 5. Show testimonials

    Testimonials from real people make you

    seem more credible preferably use video.

  • (Contd)

  • 6. Link to press & partners

    Press stories enable people to learn more about

    you, and partnerships add to trustworthiness.

  • 7. Show facts

    Showing results from real studies help to

    back up your Why and How.

  • 8. Include trust indicators

    This makes you seem more professional,

    more like a real business.

  • 9. Make CTA (call-to-action) available at all times

    Customers literally need to be one click

    away from buying.

  • Recap

    1. Include a clear USP (unique sales proposition)

    2. Answer Why?

    3. Explain how it works

    4. Make it tangible

    5. Show testimonials

    6. Link to press & partners

    7. Show facts

    8. Include trust indicators

    9. Make CTA (call-to-action) available at all times.