how to build a great landing page
TRANSCRIPT
![Page 1: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/1.jpg)
How to build a great landing
page
Case Uprightpose.com
Joni Salminen
PhD, market ing
![Page 2: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/2.jpg)
9 steps to perfect a landing page…
![Page 3: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/3.jpg)
1. Include a clear USP (unique sales proposition)
Visitors need to understand at first
glance what’s it about.
![Page 4: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/4.jpg)
2. Answer ” Why?”
Visitors should be quickly given a reason
to care – follow ”Why, How, What”.
![Page 5: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/5.jpg)
3. Explain how it works
People don’t believe unless you tell them
precisely how they get to the why.
![Page 6: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/6.jpg)
4. Make it tangible
Use pictures of real app, product to
visually communicate what you’re selling.
![Page 7: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/7.jpg)
(Cont’d)
![Page 8: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/8.jpg)
5. Show testimonials
Testimonials from real people make you
seem more credible – preferably use video.
![Page 9: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/9.jpg)
(Cont’d)
![Page 10: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/10.jpg)
6. Link to press & partners
Press stories enable people to learn more about
you, and partnerships add to trustworthiness.
![Page 11: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/11.jpg)
7. Show facts
Showing results from real studies help to
back up your ”Why” and ”How”.
![Page 12: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/12.jpg)
8. Include trust indicators
This makes you seem more professional,
more like a ”real business”.
![Page 13: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/13.jpg)
9. Make CTA (call-to-action) available at all times
Customers literally need to be ’one click
away’ from buying.
![Page 14: How to build a great landing page](https://reader035.vdocuments.mx/reader035/viewer/2022062412/5878d8141a28ab917a8b67fb/html5/thumbnails/14.jpg)
Recap
1. Include a clear USP (unique sales proposition)
2. Answer ”Why?”
3. Explain how it works
4. Make it tangible
5. Show testimonials
6. Link to press & partners
7. Show facts
8. Include trust indicators
9. Make CTA (call-to-action) available at all times.