1

MEGA OPPORTUNITIES

VALUATION

GROWTH POTENTIAL

PERSONALISATION

TANGIBLE

SCALABLE

OUTSIDE THE BOX

TOUCHING LIVES

REVENUES

CASH FLOWS

USER INSIGHTS

DISRUPTIVE OPPORTUNITIES

CONNECTED COMMERCE

SPOTTING TRENDS

OUTCOMES

BUILDING A FUNNEL

BREAKING BARRIERS

SAFETY NET

PRICING MODELS

LOCALISATION

LANGUAGE AGNOSTIC

EVOLVING ECOSYSTEM

INNOVATION

INCUBATION

EXPERIMENTATION

BUILDING THE PIPELINE

ENABLERS

NEXT 3 BILLION USERS

SECRET SAUCE

CUSTOMIZATION

1.3B Consume

rs

145M Internet Users

500M below age of

35

Local market

$1B Valuatio

n

MobilePaymen

ts

Commerce

GREAT IDEAS

NASSCOM PRODUCT CONCLAVE 2013 4

ASPIRATIONAL

TRENDYTECHNO SAVVY

EARLY ADOPTERS

YOUNG POPULATION

NASSCOM PRODUCT CONCLAVE 2013 5

REACH

VERNACULAR LANGAUGE

SPENDING POWER

GEOGRAPHIC SHIFT

NASSCOM PRODUCT CONCLAVE 2013 6

LITERACYVALUE CONSCIOUS

ACCESS

SOCIO ECONOMIC SHIFT

7

Soci

o E

con

om

ic

Shift

Geographical Shift

Age Shift

Top

of

Pyra

mid

Bott

om

of

Pyra

mid

Adul

ts

Kids

Urban

Rural

@ramnarramknarayanan@ebay.com