how the media can effect positive change

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  • How the news media can affect positive change Mallary Tenore, Images & Voices of Hope
  • Images & Voices of Hope A nonprofit that shows how the media can create meaningful awareness and change. Website: ivoh.org Twitter: @ivohMedia Facebook: Facebook.com/ivoh.org Mallary Tenore, Images & Voices of Hope
  • How to create positive social awareness & change? By telling stories that Deviate from the if it bleeds, it leads mentality Focus on recovery and resilience, instead of violence and despair Help people & communities connect after tragedies Focus on solutions instead of problems Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality Theres growing interest in uplifting news. Why? Social media is a big factor Mallary Tenore, Images & Voices of Hope Stock image
  • Moving away from the if it bleeds, it leads mentality Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality The recipe for attracting visitors online is changing. Bloggers have traditionally turned to sarcasm and snark to draw attention. But the success of sites like BuzzFeed and Upworthy, whose philosophies embrace the viral nature of upbeat stories, hints that the Web craves positivity. Time Magazine Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality The reason: social media. Researchers are discovering that people want to create positive images of themselves online by sharing upbeat stories. And with more people turning to Facebook and Twitter to find out whats happening in the world, news stories need to cheer up in order to court an audience. If social is the future of media, then optimistic stories might be medias future. Time Magazine Mallary Tenore, Images & Voices of Hope
  • Stories that highlight the positive Jonah Berger, author of Contagious: Why Things Catch On, monitored the stories on The New York Times Most-Emailed List for six months and found positive stories were more likely to appear on the list than negative ones. What we share [or like] is almost like the car we drive or the clothes we wear, Berger says. It says something about us to other people. So people would much rather be seen as a Positive Polly than a Debbie Downer. Time Magazine Mallary Tenore, Images & Voices of Hope
  • Stories that highlight the positive Some examples This is the most popular story ever on BuzzFeed. Mallary Tenore, Images & Voices of Hope
  • Stories that highlight the positive This story gained more than 15 million views in just a few months and raised more than $300,000 for cancer research.
  • Effect of stories that highlight the positive Research suggests that uplifting news can motivate people to do good in the world. Mallary Tenore, Images & Voices of Hope
  • Effect of stories that accentuate the positive A 2011 study, publishing in the Journal of Personality and Social Psychology examined the warm, uplifting feeling we get from watching someone act with courage and compassion a feeling psychologists refer to as moral elevation. Researchers have found that elevation induces positive emotions, makes people believe in the goodness of humanity, and inspires them to act more altruistically. -- GreaterGood.com Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality By contrast, research shows that If it bleeds, it leads news about violence can actually lead to more violence. Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality There is now consensus that exposure to media violence is linked to actual violent behavior a link found by many scholars to be on par with the correlation of exposure to second-hand smoke and the risk of lung cancer. . The New York Times Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality .In a meta-analysis of 217 studies published between 1957 and 1990, the psychologists George Comstock and Haejung Paik found that the short-term exposure to media violence on actual physical violence against a person was moderate to large in strength. The New York Times Mallary Tenore, Images & Voices of Hope
  • Moving away from the if it bleeds, it leads mentality Of course, you cant always write stories that are uplifting or that inspire good deeds. But as you cover your beats, you can keep these stories top of mind more so than you may have in the past. Mallary Tenore, Images & Voices of Hope
  • Restorative narratives Mallary Tenore, Images & Voices of Hope
  • Restorative narratives What are restorative narratives? Stories that show how people and communities are learning to rebuild and recover after difficult times. Stories that require honest and sustained inquiries and reveal hard truths. Stories that highlight possibility, revitalization and resilience. Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives This type of storytelling isnt new, but its never really been given a good name. Feature stories and human interest stories dont capture the depth of Restorative Narratives. The word restorative which is defined as having the ability to restore health, or a feeling of well-being is a better fit; it reflects resilience. Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives These arent positive, happy-go-lucky fluff pieces. They explore the rough emotional terrain of disruptions like the Newtown school shooting and the Boston Marathon bombings and they reveal harsh realities. Theyre positive, though, in the sense that they focus on themes such as growth and renewal themes that, at some point in our lives, we can all relate to. Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives We came up with the idea for these narratives after reading Rachel Avivs December 2012 New Yorker article about how The Newtown Bee, a small community newspaper, responded to the Newtown shooting. The papers editor, Curtiss Clark, really listened to what readers wanted during that time; he asked them questions and acted on their responses. He found himself thinking about the papers greater purpose Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives He didnt care if national reporters thought he lacked a hard-ass clinical angle. When he learned that a camera crew had rung the doorbell of parents who had just lost their child, he wrote a letter to the New England Newspaper and Press Association, urging the media to stop invading the yards and space of grieving survivors. New Yorker article Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives After a tragedy like the Newtown school shooting, the media swoops in and covers the story. This is understandable; the media is supposed to inform people about what happened. As days and weeks pass, though, these stories become less of a focus and we move on to other newsier stories Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives But what if we stuck with the story more? Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives What if we as journalists were more proactive about the whats next stories that explain how people and communities are learning to cope with tragedy? What if we put as much emphasis on recovery and restoration as we do on tragedy and devastation? Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives These stories arent always easy to tell, due to a lack of time and resources. But they have the potential to create impact. Resilience is a learned skill. By telling stories about how people and communities are bouncing back and recovering from difficult times, the media can help others learn from them. Mallary Tenore, Images & Voices of Hope
  • Restorative Narratives: Examples A new San Francisco State University project is bringing together students from the universitys Japanese studies and journalism programs to report on the aftermath of the 2011 tsunami, earthquake and nuclear power plant disaster. During their trip, students will focus specifically on how displaced residents are recov