Supernova Media Presents:

101

REALTORS®

Instagram is a social networking app made for

sharing photos and videos from a smartphone.

Similar to Facebook or Twitter, everyone who

creates an Instagram account has a profile and a

news feed.

When you post a photo or video on Instagram, it

will be displayed on your profile. Other users who

follow you will see your posts in their own feed.

Likewise, you'll see posts from other users whom

you choose to follow.

About Instagram

Instagram Traffic 2017

700 million monthly active users.

500 million daily active users.

Up from 150 million in January 2017.

250 million daily Instagram Stories.

Over 40 billion photos shared to date.

Source:

https://www.statista.com/statistics/657823/number-

of-daily-active-instagram-users/

• There are 9M Instagram users in

Canada.

• 57% are female.

• Almost 85% of all users living in

Canada are younger than 45.

• Source:

https://napoleoncat.com/blog/en/in

stagram-user-demographics-in-

canada-march-2017/

Instagram Demographics

Understanding Visual Marketing.

Social media and online searches have

moved from desktops to mobile,

meaning fewer words, more pictures and

videos is now the name of the game.

As part of your overall marketing

strategy, Instagram should fit in with your

visual marketing strategy.

Why Instagram?

How Exactly Can Real Estate

Agents Make Use of Instagram?

• Currently the top social media sites for visual marketing are:

Visual Marketing

o Facebooko Instagramo YouTubeo And Pinterest

Creating an Instagram Account

Before you can start using the app, Instagram

will ask you to create a free account.

You can sign up via your existing Facebook

account or by email. All you need is a

username and a password.

It's always a good idea to customize your

profile by adding your name, a photo, a short

bio and a website link if you have one when

you first get on Instagram.

When you start following people and looking

for people to follow you back, they'll want to

know who you are and what you're all about.

First you want to link your Instagram account to your

Facebook account.

How to link to your Facebook Page

To link your Instagram account to a Facebook

Page:

Android

1. Go to your profile and tap in the top right.

2. Scroll down and tap Linked Accounts, then select Facebook.

3. If you haven't already, enter your Facebook login information.

4. By default, your Instagram account will link to your personal

Facebook Timeline. To link to a Page instead, tap Facebook again

and choose a Page that you manage below Share to.

First you want to link your Instagram account to your

Facebook account.

How to link to your Facebook Page

To link your Instagram account to a Facebook Page:

Iphone:

1. Go to your profile and tap in the top right.

2. Scroll down and tap Linked Accounts, then select Facebook.

3. If you haven't already, enter your Facebook login information.

4. By default, your Instagram account will link to your personal

Facebook Timeline. To link to a Page instead, tap Facebook

again, then tap Share to and choose a Page that you manage.

Adding/Switching Instagram Accounts

How do I add and switch between multiple Instagram accounts?

When you add multiple Instagram accounts, you can switch between them without having to

log out and log back in.

To add multiple Instagram accounts:1. Go to your profile and tap the gear icon (iPhone) or “3 dots” (Android) in the top right.

2. Scroll to the bottom and tap Add Account

3. Enter the username and password of the account you'd like to add

To switch between accounts you've added:1. Go to your profile

2. Tap your username at the top of the screen

3. Tap the account you'd like to switch to

4. Note that you can add up to 5 accounts.

Benefits of Instagram Direct Messaging

1. Perform Test Runs

Before launching a new product, service, or campaign, test it out on loyal customers that

you know will provide honest feedback.

2. Learn About Your Ideal Followers

Gain valuable information about your customers and target audience.

3. Provide Better Customer Service

Effectively respond to the negative review by reaching out to that customer on the

platform they are currently using.

4. Better Networking

Send follow up emails to people you encountered at networking events.

5. Enhance Relationships with Clients

Send individual thank you’s to new clients after their first purchase.

Adding Locations to Instagram

After you upload or take a photo or video and add any effects or

filters you want, you can add your location. To add your location:

1. Tap Add Location

2. Find your location in the suggestions or search for the location

and select it

3. Tap Share

You can also use a public Facebook event as a location. Just like a

location page, you can tap the event name to view all photos and

videos shared publicly at that event or location.

You can also add or edit the location of a photo or video you've

already posted. Adding a custom location is no longer supported.

Tagging & Mentions

You can tag people as you're sharing a photo or to

an existing photo. There isn't a way to tag people in

videos.

To tag people as you're posting a photo:

After you've selected a photo and added effects

and filters, tap Tag People from the Share screen.

Tap on someone in the photo.

Start entering their name or username and select

them from the dropdown menu. If you don't see the

person you're looking for, tap Search for a person.

Adding Mentions

To mention someone, type @ followed

immediately by their username (ex: "great

photo, @shayne!"). Don't include a space

between @ and the username.

When you mention someone, they'll get a

notification in their Activity feed letting them

know.

How Hashtags Work

Hashtags help organize and categorize

photos and video content, which aids the

process of content discovery and

optimization.

For example, a REALTOR® might post a

picture of a SOLD property and use the

following hashtags: #JustSold

#FixandFlip #Hustle

Interactions are highest on Instagram

posts with 11+ hashtags.

Why Use Hashtags?

Instagram hashtags are one of the

best ways to grow your Instagram

account. Using the right hashtag (or

combination of hashtags) can help you

expose your content to large and

targeted audiences.

A hashtag immediately expands the

reach of your post beyond just those

who follow you, to reach anyone

interested in that hashtag phrase or

keyword.

25 Real Estate Hashtags

1. #“Your Target Neighborhood”

2. #CurbAppeal

3. #JustListed

4. #“Location+Style”

5. #DreamHome

6. #MillionDollarListing

7. #OldHouseCharm

8. #Investment

9. #HomeSweetHome

10.#OpenHouse

11. #HouseHunting

12. #CashCow

13. #CountryLife

14. #“Complimenting your Clients”

15. #“A Great Amenity that’s Nearby”

16. #FixandFlip

17. #JustSold

18. #“Your Brokerage Name”

19. #LocationLocationLocation

20. #OceanView

21. #“The Local School District”

22. #HousePortrait

23. #ShortSale

24. #FreeCMA

25. #Hustle

Because you only have 60 seconds to get your

message across through video on Instagram, it

is a curse and a blessing. It is a blessing

because it prevents you from burning bridges by

posting 30 minute videos that no one is

interested in.

On the downside, it is not enough time to say

much. That’s why you have to get your thoughts

together and understand your purpose before

you start shooting a video. Even a self-made

video using your iPhone should be clear and

concise.

Creating Videography

Resist the impulse to clutter up your Instagram page

with videos. Use a short 15 second video tour as a

teaser that sends them to your YouTube Channel.

There is where you can post all of your professional

grade full length videos like:

Creating Videography

Client Testimonials

Video Tours

Behind the Scenes Videos

Webinars

Agent Profiles

Before you start sharing on Instagram, you

need to prepare your videos and photos ahead

of time. Get familiar with some of the advanced

features available to make the most out of your

60 seconds.

When you tap the middle Instagram posting

tab, you can select the camera or video icon to

let the app know whether you want to post a

photo or a video.

Prepare your Videos

Prepare your Videos

Capture it through the app, or tap the photo/video preview box to pull up a

previously captured one.

Instagram has up to 23 filters you can choose to apply to both photos and videos.

By tapping the Edit option at the bottom of the photo editor, you can also apply

editing effects that allow you to edit adjustments, brightness, contrast and

structure. For videos, you can trim them and select a cover frame.

If you want to edit your photo or video within the Instagram app, simply tap the

wrench icon and choose a feature from the bottom menu. You can adjust the

contrast, warmth, saturation, highlights, shadows, vignette, tilt shift and sharpness.

Instagram Stories

• Stories last 24

• Everything you post disappears after 1 day

• Dress up your photos with drawings, text,

emojis and swipeable color filters

• You can save your individual Story

• Your followers voluntarily tap in to pull your

Story and view it, instead of it being pushed

into a single feed

• People can swipe up to reply to your Stories,

which are delivered through Instagram Direct

private messages

• You can see who’s viewed your Story

How to add to your Story

How to add to your story:

1. Go to your profile page and clicking on your

icon.

2. Go to your main feed and clicking on the

camera icon on the top left corner. Once you

are done adding text, drawings, and stickers on

your masterpiece you tap the “+ your story” icon

at the bottom right corner and it has officially

been added to your story.

5 Ways to start using Stories

Stories allows you to tell

richer, more complete stories

than a single post does.

If you want to add followers,

then you need to create

richer, more interesting

content.

1. Share Your Personality and Show a Day

In Your Life

2. Share Helpful Real Estate Tips with

Your Audience

3. Drive Traffic To Your Website - feature

and promote specific neighborhoods.

4. Raise Awareness for Your Open Houses

5. Gain New Followers

Instagram FAQ’s

How can I see when a photo or video was posted?

You can see when a photo or video was posted by looking at the bottom

of the post, below the caption and comments.

How do I like a photo or video?

Just double tap a photo or video to like it or tap below the post. If you’ve

accidentally liked a post, tap again to unlike it.

How can I save posts I see on Instagram?

To save a post, tap below it. When you save a post, it's visible to you

from a private section of your profile.

Instagram FAQ’s

How do I turn post notifications on or off for someone I follow?

To turn post notifications on or off:

• Go to their profile

• In the top right, tap on iOS

• Tap Turn on Post Notifications or Turn off Post Notifications

How do I reply to someone in a comment thread?

Reply to someone in a comment thread by mentioning them in your

comment. They'll get a notification in their activity feed to view the

comment.

Nancy is a business owner, educator, and business strategist with more than 25 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media.

Find Nancy online:

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About Nancy Bain