Technologically savvy realtors

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Post on 17-Jan-2015



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<ul><li> 1. Technologically Savvy RealtorsIs it what your clients really want?<br />Sales Meeting<br />April 27, 2011<br /></li></ul> <p> 2. VIDEO<br />Realtors Learn Latest <br />Innovation at Technology Fair<br />News 14 Carolina, By Ed Scannell<br /> 3. E*Media Rage<br />About 90 percent of all buyers or sellers find their Realtor through technology<br />Have a website!<br />Connect with Social Media!<br />Express yourself through blogging!<br />Upgrade your phone, computer, software often!<br />Always be looking for the next big thing!<br />QR Codes<br />Text a number for listing information<br />Not tied to an office!<br /> 4. Efficiency <br />Single most important component of successful Realtor marketing<br />By having these, you will be more efficient:<br />High Speed Connection<br />4G Wireless Smartphone<br />Real Estate Apps<br />Email/Text Messaging<br />Social Media on your phone<br /> 5. Technological Outlets<br /> 6. ButWhat do consumers want?<br /> 7. NAR SurveyProfile of Home Buyers and Sellers 2010<br />Honesty and Integrity 98%<br />Knowledge of purchase process 96%<br />Responsiveness 93%<br />Knowledge of real estate market 92%<br />Communication skills 85%<br />Negotiation skills 84%<br />People skills 79%<br />Knowledge of local area 79%<br />The one quality that majority of consumers dont care about? <br />Skills with technology, at40%.<br /> 8. Responsiveness 93%<br />Being online is fruitless if you dont pick up the phone.<br />By the time the potential buyer or seller callsthey are ready.<br />Technology: use to pull buyers and sellers to you. <br />Not the what makes them decide to work with you<br /> 9. Communication skills 85%<br />Most days I have at least one caller who takes the time to express their surprise and appreciation for having their phone call answered, and for the time spent with them on the call. Jeff Brown<br />The only time I dont answer is when Im in the middle of an appointment, or it doesnt ring because sometimes phones are fun like that. Ben Goheen<br /> 10. Use this to your advantage!<br />Look at the top skills consumers want from you!<br />Narrow it down to the top 3 you are best at<br />Market those skills and qualities in every way you can!<br />Remember: Technology is just one tool in the world of marketing!<br /> 11. This doesnt mean<br />Technology is irrelevant<br />Blogs are stupid<br />Facebook is never going to get you a lead<br />Having a website is a waste of money<br />Putting ads in the newspaper is the best idea<br />It just means No one is impressed with your skills in technology. They want your skills to be in areas that will actually help them buy or sell a house!<br /> 12. What do you think?<br /></p>